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ICCA 2013 Scandinavia Destination Sustainability Index
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Transcript of ICCA 2013 Scandinavia Destination Sustainability Index
ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
Guy BigwoodMCI Group Sustainability DirectorJune 2013, IMEX
Scandinavia Sustainable Meetings Region
ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
Agenda
Present2013 Index
Discuss Next Steps
ICCA Scandinavian Chapter: Twitter: #ICCASCANOUR JOURNEY SO FAR
Step 1: Gothenburg, 2010
ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
CREATED VISION FOR SUSTAINABLE MEETINGS REGION
Phase 2: Reykjavik, 2011
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Launched the Scandinavia Sustainable Meetings Accord: 30 organisations signed
Launched a common set of performance indicators
16 destinations participated
Step 3:Tampere, Finland 2012
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
1. Engaging our clients, partners and other interested parties in dialogue about sustainability
2. Educating, sharing knowledge and recognizing best practice.
3. Encouraging and supporting private-public collaboration with other destinations
4. Providing resources to planners to identify responsible, sustainable and certified suppliers
5. Advocating efficient, equitable and more sustainable use of resources.
6. Facilitating the increased use of environmentally friendly transport
7. Calculating the CO2 footprint of the Scandinavian meetings industry and aiming to reduce this by 20% by 2020.
8. Upholding the highest standards of honesty and fairness and thus maintaining a society with integrity and strong ethical standards.
9. Giving back to the community
Accord: Driving Sustainability
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
UNIQUESTUDY
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Step 4: Aarhus, Denmark 2013
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Hardware: Infrastructure of city- Recycling - Carbon Emissions- Public Transport
Software: Meetings industry commitment- % certified venues/hotels- CVB sustainability communications- CVB support to help clients be sustainable
Scandinavian Destination Sustainability Index
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
• Uppsala• Gothenburg
2013 Best Performers
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Index improvement: 2012 to 2013
• From 16 to 20 Cities
• Greater accuracy
• Increased commitment
• More Strategic
• Better communication
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Climate Leaders
100% Cities have climate plan6 tons/co2 average per capita emissions 36% Average 2020 co2 reduction target 41% Average renewable energy mix78% Average waste diversion rate for the city
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MORE THAN GREEN:FOCUS ON ETHICAL BUSINESS
http://cpi.transparency.org/cpi2012/results/
All 5 COUNTRIES WITHIN TOP 11 COUNTRIES OF THE WORLD FOR TRANSPARENCY & ANTI-CORRUPTION
Average score is 88
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47% of CVBs now have a publicly
available sustainability
Policy25% in 2012
Evolution of strategy
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
59% of Scandinavian Congress and Exhibition Centers are eco-certified
100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala, Reykavik
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
60% of Scandinavian
hotels are eco-certified
Trondheim 95%
Karlstad 85%
Gothenburg 83%
Malmo 81%
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
90% of hotels are easily accessible by public transport to the main congress and exhibition centre(s). 68% of the City’s hotels are within 1km walking distance
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
37% of CVBs provide clients with ideas and resources for
donation programs for food and/or conference materials
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Next Steps
Real success is driven by partnerships
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Please communicate our success story
Publish Press Release on web, newsletters, social media
Engage your community
Review in board meetings
Plan your improvement
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
RECRUITMORE CITIES
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
2013 Index was sponsored by
We are currently looking for 2014 sponsors
Thanks to our sponsors
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
www.iccaworld.com/dbs/scandinavian_chapter
Email: [email protected]
For more information
Images: istockphoto +
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
• To add:– Include catering, airports, and event
organizers– Track business impact– Track impact on the community
• To improve:– Provide better guidance and instructions
on completing the Index – Expand to include Universities and other
key meeting venues, and not just Congress Centres
– Focus on gender balance and not only women in management
Next Steps: 2014 Index Improvement