100New YorkBrazilianswho made itin

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7. Alexandre Thumlert In 1995, he started studying Administration at Long Island University. Back in Brazil, after he had finished college in 1999, he joined the team at Citibank Private Banking. In 2004, he re-turned to New York with his wife to get his MBA at NYU’s Stern Business School and take part in an internship program at George Weiss & Associates. He dedicated the next three years to the emerging market. Thumlert currently works at UBS bank, which has head-quarters in Basel and Zurich, in addition to its offices in Manhattan, Jersey City, Weehawken, and Stamford. The challenge at UBS is to rebuild equity in Latin America.

8. Antonio Hasslauer da CostaInternational Fashion CEO/Strategy Con-sultant. Costa is responsible for the strat-egy and positioning of Brazilian brands that want to break into the competitive and de-manding U.S. market. Over 20 years of experience in the realm of international fashion gave Costa the know-how to succed. He also has experience in global business, extending from North and South America, Europe, Middle East, and Asia. 

9. Aparecida TeixeiraAparecida Teixeira moved to New York in 2002 focused on teaching Portuguese to Americans, which she had done in Brazil since 1996. In the beginning she met up with students at their workplaces, homes, or in coffee shops. When she became pregnant with her first daughter, she decided to cen-ter her work in a sole location. And Brazil Station was born—the first company spe-cialized in teaching Brazilian Portuguese in the city. Today the company employs a dozen professionals and produces an infor-mative bulletin that is read by more than four thousand Brazilians.

10. Arthur Mattos Casas One of the most sought-after architects with offices in São Paulo and New York, Casas has been winning prizes since 1994. In 2008, he won the prestigious German Red Dot Design Award for his development of a cutlery line and din-nerware for the company Riva. This year he took first place in the “Best Res-taurant” category of the 2010 Design Award in Wallpaper magazine for his project with restaurant Kaá in SP.

5. Alex Ibrahim After earning a degree in engineering from Universidade Gama Filho and MBA in Mar-keting and International Commerce from the Zicklin School of Business, Ibrahim joined the New York Stock Exchange (NYSE) in 1999. He has held positions as director of the Latin America division and account manager of the department of in-ternational services for clients from regions such as Latin America, Portugal, and Spain. Since 2008, he worked as director of man-agement and regional chief of Latin America, the Bermudas, and the Caribbean.

6. Alessandra Ambrosio“I always thought New York was the center of the fashion world,” says the top model Alessandra Ambrosio, who stepped onto the Big Apple’s concrete sidewalks 12 years ago for her first jobs and never stopped working. She has walked the runways for Fendi, Christian Dior, Prada, Louis Vuit-ton, Christian Lacroix, and Oscar de la Renta; she has posed for Vogue, Harper’s Bazaar, Cosmopolitan, Glamour  and  Love. She is also one of the Victoria’s Secret an-gels. In 2005, she was ranked the sexiest model in the world on models.com. 5

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2. Alberty Levy Levy is on the list of New York’s Top Doc-tors. A graduate and professor of the Fac-uldade Nacional de Medicina da Univer-sidade Federal do Rio de Janeiro (Federal University of Rio de Janeiro’s National Medical School), he landed in New York in 1977. In 1989, he founded Manhattan Family Practice, where he attends to both the local and international communities. He is also physician to the consulates of Brazil and France and makes himself avail-able for United Nation’s missions. Aside from attending to various hospitals in New York, he teaches courses at Mount Sinai Medical School.

3. Alexandre Bueno de MoraesWith his partner Andrew S. Klug, Alexandre Bueno de Moraes opened Gallery 1500 in New York this year—the first gallery of Bra-zilian photography. Moraes was born in Brazil, grew up in Paris, and now lives in New York. In the Big Apple, he was the proprietor of the restaurants Le Zoo and Waterloo—which had clientele from people in the fashion world and the publicity industry. In 2003, he found-ed 1500 Productions, an agency that repre-sents photographers with offices in Rio de Janeiro and New York.

4. Ana OliveiraSince 2006, Oliveira has served as President and CEO of New York Women’s Foundation (NYWF). For over two decades she has de-veloped programs for vulnerable populations in New York. In 2004, she was chosen by Mi-chael Bloomberg to join the Commission on AIDS. The city of São Paulo native arrived in New York in 1981 after graduating in Psy-chology and Sociology. In the Big Apple she earned a Master’s in Anthropology from the New School for Social Research.

1. Airam da Silva Over the past 20 years, Airam has dedi-cated all of his time, knowledge, and en-ergy to constructing what now is the larg-est recruitment center in the world for bone marrow donors. At age 13, he started as a volunteer at the Icla da Silva Founda-tion when his sister was diagnosed with leukemia and needed a bone marrow trans-plant. Ever since he became president of the foundation, four years ago, he opened affiliates in Atlanta, Orlando, Miami, and Puerto Rico. The program increased the number of registered donors from 7 thou-sand in 1996 to over 38 thousand in 2009.

The Brazilian community of New York has cast their votes on the Internet to elect the top Brazilian movers and shakers of the Big Apple. Looking at the results, it’s possible to see a trend that expresses a democratic, pluralistic, non-elitist vision that is a true reflection of Brazil and this great country that welcomed us all, the United States. Choices can sometimes cause controversy, and not all candidates can make the list. But this year is just the beginning and we have a long road ahead to improve this process. It's only fair to celebrate, every September, the month of Brazil, and all Brazilians who have made their mark and imprinted the forms and hues of Brazil into the city that is the heart of the world.

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20. Cassio Antonio Calil After leaving Brazil 23 years ago, Cassio lived in Hong Kong, Australia, New Zealand, and Ireland before settling in New York. He is currently responsible for JP Morgan’s Struc-tured Projects and Corporate Solutions Group in the Americas Investment Banking division. His group provides specifically ca-tered tools and solutions and products to manage risk client risk. Cassio is on the Board of Directors at the Brazilian-Ameri-can Chamber of Commerce.

17. Carlos Miele Owner of the brands M. Officer, Carlos Miele, and Miele by Carlos Miele, he re-turned to Brazilian runways this year and regularly takes part in both New York and London Fashion Weeks. He graduated from Fundação Getúlio Vargas with a degree in Administration, and in 1986 he created M. Officer. This year Miele was the only Brazil-ian chosen by American Vogue for a series of documentaries about fashion brands. The video The World of Carlos Miele is avail-able on the Vogue TV website.

18. Carlos SaldanhaHe entered the MFA program at the School of Visual Arts in 1991, where he met Chris Wedge, one of the cofounders of Blue Sky Studios, who invited him to join his team of artists. Saldanha worked as animator and su-pervisor of the film Joe’s Apartment (1996), and developed the first characters for the films Simple Wish (1997) and Fight Club (1999). He was nominated for an Oscar after his first fea-ture film, Ice Age (2002). He later directed Gone Nutty, which was also nominated for an Oscar in 2004. He is currently working on his new film Rio, which is set to debut in 2011.17

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21. Claudine DeNiroClaudine is senior vice-president of The DeNiro Group at Prudential Douglas Elli-man, a real estate powerhouse that special-izes in luxury properties in Manhattan, the Hamptons, and Montauk. Claudine earned degrees from the Fashion Institute of Tech-nology (FIT) in Advertising and Marketing and Communications and Marketing. She married Raphael DeNiro, son of actor Rob-ert DeNiro, two years ago. Their first child, Nicholas, was born in 2009.

22. Cláudio MascarenhasA low baritone, this native of Rio de Janeiro is part of the Opera Company of Brooklyn. His debut was at the Brazilian Conservatory of Music. In 1997, he was accepted by the Danish Free Education program, which sup-ported his studies in Europe. Afterwards, he received a scholarship from Opera Ebony in New York. Cláudio often sings in New York and this year he is performing three concerts in Rio de Janeiro at the Centro Cultural Justiça Federal and Parque das Ruínas. 21

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13. Camila Rosas TarikiOnce she graduated in Architecture and Ur-banism from Mackenzie University in 2000, Camila moved to New York. She works side by side with designer Karim Rashid on cre-ation. With him, she managed over 80 projects in 28 countries, from restaurants to hotels, exhibits, and graphic designs. In 2006, Karim named Camila his representative in Brazil, and since then she has been shuttling between Brazil and New York following projects for Melissa, Folha de S. Paulo and the exhibit at Institute Tomie Ohtake.

14. Carlos FalchiIn the beginning of his career, Falchi’s bags were identified by their irregular piecing of exotic multicolored leathers. However, after studying traditional art in Japan, Falchi gained new approaches to the design of his pieces. In 1979, he created his first “deconstructed” bag—unlined, made out of a single skin of buf-falo leather with just two stitches. In 1999, he started collaborating on accessories’ projects with names like Donna Karan, Vera Wang, and Bill Blass. Some of his most loyal clients in-clude Sarah Jessica Parker, Sienna Miller, Demi Moore, Madonna and Jessica Alba.

15. Carlos GuimarãesGuimarães is currently president of LAIG (Latin America Investment Group), a con-sulting company focused on private and public investments with offices in São Paulo, Buenos Aires, New York and Ma-drid. He was cofounder and president of Invest Tur Brasil, a leading real estate com-pany in Brazilian tourism. Previously, he was coordinator of the IDB’s private sec-tor (Inter-American Development Bank) in Washington. A New York resident, Gui-marães is also a member of the American Chamber of Commerce for Brazil.

16. Carlos Junqueira With a degree in law, Carlos Junqueira moved to New York to work in the mar-keting sector of Alpargatas. Next, he worked with coffee importation but stopped in 2001. It was then that Jun-queira discovered his passion for design and in 2002 opened Espasso in Long Is-land City. The gallery exhibits furniture pieces by the best Brazilian designers. He expanded his business into Los Angeles in 2004, the gallery was then transferred to the Pacific Center in 2006.

11. Bebel Gilberto Bebel Gilberto was born in New York but grew up with her parents, Brazilian singers João Gilberto and Miúcha, in Brazil. Bebel had her musical debut while performing a duet with her father singing Chega de Saudade in 1980. She took part in children’s choirs like Os Saltimbancos and Pirlimpimpim. Later on she composed alongside Cazuza. Her first album was chosen as one of the thousands of titles that Must Be Heard Before You Die. Last year she released her fourth and most recent album to date All in One.

12. Béco Dranoff Rooted in New York since 1988, the music producer and artistic director from São Pau-lo, Béco has dedicated himself to the produc-tion and promotion of Brazilian music abroad. He is one of the creators of the charity project Red Hot + Rio, and co-founded the label Ziri-buiboom, which introduced the world to names like Bebel Gilberto and DJ Dolores. In 2009, in partnership with journalist Guto Barra, he launched the documentary Beyond Ipanema: Brazilian Waves in Global Music, which held its world premiere at the MoMA. Béco airs a monthly radio program online—at artonair.org—of MPB (post-Bossa Nova urban popular music) called Sonoridade.11

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19. Carlos SouzaThe spontaneity with which Carlos Souza be-friends Hollywood’s most glistening stars and society figures across the globe will have you believe that his work is effortless. Far from it. His immortal good looks and irresistible Bra-zilian charm only enhances his innate talent, shown through 20 years of fabulous parties, celebrity-studded red carpets and unforget-table shows. In 2008, after Valentino’s retire-ment, Caca (as he is endearingly called by loved ones) embraced a new challenge as PR director for Claro Rio Summer, Rio’s em-blematic international swimwear and lifestyle show week, and led a handful of the fashion world’s most powerful names to discover his hometown. Now, back at Valentino, he divides his time between New York, Rio and Rome.

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32. Fernando Milani It was in New York that Milani found his pas-sion: photography. He studied at the Fashion Institute of Technology (FIT) and specialized in beauty. In 2006, he became part of WWD Beauty Biz Magazine, which appoints the top photographers in the beauty industry. His portfolio includes work for Pantene, Sephora, John Frieda, Garnier, Avon, Gillette, Philips, and Johnson & Johnson. His photographs have also been published in Marie Claire, Glamour, and Elle.

33. Fernando Tormena While he studied International Relations in Brazil, Tormena spent his time shuttling back and forth between São Paulo and New York promoting parties in the Hamp-tons. In 2003, he moved to New York, and started his career as a VIP Host at the best nightclubs in the city such as the Pink El-ephant, Puffy Daddy, and Cain. This led Tormena to open his own events promo-tion company. He is currently in charge of four nightclubs in New York, Juliet, Kiss and Fly, Griffin, and Goldbar in addition to promoting big events such as the Brazil-ian Film Festival.

34. Francisco Costa In 2002, he started working at Calvin Klein, where he currently serves as the creative direc-tor. Fashion is in stylist Francisco Costa’s DNA, who hails from Guarani, Minas Gerais. His parents owned a very successful clothing business and his sister also chose a career in fashion design. He arrived in New York in the early 90s, and while he studied English, he did fashion at the Fashion Institute of Technology (FIT). Afterwards, he went on to refine his skills at FIT in Italy. He worked at Studio Su-san Bennett and Bill Blass label. In 1993, he started his five-year collaboration with Oscar de la Renta up until he was recruited in 1998 by Tom Ford to join his team at Gucci.

30. Fernanda Motta After her success from starring in cam-paigns for Cartier, Moët Chandon, and Rolex, Fernanda expanded her profes-sional portfolio. In 2008, she was hired to host Brazil’s Next Top Model on Sony chan-nel, but she didn’t abandon her career as a model. Her last spread spanned eight pages in Spanish Elle. Native of Rio de Janeiro, she lived in Florianópolis and São Paulo before settling in New York, a city she finds one of the most interesting in the world. “It’s a mix of cultures. I love walk-ing around and observing people, their interests, and their activities.”

31. Fernando Ferreira de Araújo His interest in the arts brought him to study Painting and History of Art at the Atelier Pierre Chalita in Maceió, Alagoas in 1976. After graduating in Adminstration in 1986, he moved to New York and on the same year began studying textile design. Between 2000 and 2003 he lived in São Paulo. He returned to Manhattan and dove into the internation-al art scene. He started an atelier and joined The Art Students League of New York. His works are in private collections in New York, Miami, San Francisco, London, Paris, Madrid, São Paulo, and Recife.

26. Edilberto MendesEdilberto arrived in the United States in 1980 to study Film at the University of Miami. After graduating, he moved to New York where he lives to this day. He has worked as editor of The Brasilians newspaper since 1987 and he is the execu-tive director of the Brazilian Day in New York. One of his big projects, in conjunc-tion with the Brazilian consulate is to encourage the creation of vehicles of communications and community centers.

27 Eliane Elias This native of São Paulo entered the music world at 17 years old, upon working for Toquinho and Vinicius de Moraes for three years. In 1981, she moved to New York, and the next year became part of the group Steps Ahead. She was the first-ever female instrumentalist to be the cover of Down Beat magazine, and has recorded over 20 albums. All of her recordings have been in Billboard Magazine’s top 5 and on radio charts in the United States. In 2008, she was the second most selling CD in France. Aside from singing, Eliane plays the piano, composes, and arranges.

28. Elma ReisBorn and raised in Brazil, she started sew-ing when she was seven-years-old by using her mother’s sewing machines to make clothes for her dolls. In 1984, Elma en-rolled at the Fashion Institute of Technol-ogy. While she studied Fashion, she made apparel for Isaac Mizrahi and worked with Helena Morleu. In 1998, she joined the Bridal Couture Collection as head ap-parel constructer, where later on she took over as designer in 2001. In 2003, she de-cided to start her solo career. She bought Bridal Couture Collection and baptized it Couture by Elma Reis.

24. Daniel UrzedoUrzedo is the founder of Rede Showroom, a showroom service that successfully launched Brazilian brands in the United States like Alexandre Birman, Daslu, Jo de Mer, Jack Vartanian, and Schutz. Before moving to New York eight years ago, he lived in Switzerland and Canada. In the Big Apple he studied Business Administra-tion and earned his MBA in International Marketing and Public Relations from the City University of New York.

25. Daniela Rebouças AtwellDaniela is a founding partner of G2 De-velopment Planning, a construction and architecture company formed in 2008. She is an Adjunct Professor of Architecture at Columbia University. Her curriculum in-troduces the supervision of projects, such as housing development in Bandeirantes, São Paulo; Howard Hughes Medical Insti-tute, in Ashburn, Virginia; Regionale Lom-bardia, in Milan, Italy; and the L’Oréal headquarters, Clark, New Jersey. Daniela earned her Master’s in Architecture from Politécnico di Milano, Facoltá di Architet-tura e Società, in Milan.

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2423. Cristiana MascarenhasEarning a degree in Architecture from the Universidade Federal do Rio de Janeiro, Mas-cerenhas founded the Manhattan Enterprise In Plus Inc. in 1992 and has been the director of several projects in the United States, Brazil and France. In 1991, after spending six months in New York City, Mascarenhas fell in love with the New Yorker lifestyle and decided to open her own office. “Time passes and the Brazilian elite in New York grew and became even more elegant,” she says.

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29. Fernanda LacerdaThe daughter of businessman Oscar Lac-erda, owner of one of the largest cosmetics companies in Brazil, Fernanda and her sister Claudia opened Maria Bonita Salon & Spa in New York in 2003. The salon, located in SoHo, offers various exclusive services like the Brazilian Facial—(it includes a cleaning, exfoliation, acne extraction, and moisturiz-ing treatment) which does not exist any-where else in the city. Created in 2009, Fer-nanda is also in charge of Brazilian Supple-ments. She is an avid advocate of Brazil and Fundação da Criança (Children’s Founda-tion) Health Organization.

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44. Hsiang Lih Chen Chen has been a clinical assistant professor, obstetrician, and gynecologist since 2006 at Mount Sinai Medical Center. Born in Taipei, Taiwan, she lived in São Paulo with her fam-ily since she was five years old. She graduated from Faculdade de Medicina da Universidade de São Paulo and specialized in Obstetrics and Gynecology. At the end of 1992, she moved to New York where she studied reproduction and also did her residency in Obstetrics and Gynecology at Mount Sinai Medical Center.

45. Janea Padilha Janea is in charge of the salon J. Sisters, which occupies three floors of a building on 57th Street. She has just launched the book Bra-zilian Sexy: Secrets to Living a Gorgeous and Confident Life, which describes the salon’s day-to-day which was been open 21 years ago by seven sisters from a family that has seven other brothers. Janea was born in Linhares, Espírito Santo. At 13, to help with the fam-ily’s income. She dropped out of school to work in the beauty industry where she learned about hair and make-up.

46 Jayma CardosoJayma moved to New York to study Biol-ogy at Fordham University. Her passion for the beach brought her to the Hamptons. She started as a bartender and is now one of the most successful women in the enter-tainment and hospitality industries. Owner of two of the best clubs in Manhattan, Gold Bar, and Cain, Jayma has a loyal clientele which includes celebrities like Cameron Diaz and Lenny Kravitz. She also opened a small hotel and launched the Surf Lounge in Montauk in the Hamptons. Jayma has plans to develop a design boutique hotel in São Paulo in 2012.

42. Guto BarraBorn in Curitiba, the journalist set foot in Manhattan in 1997, where he opened (with journalist Ricardo Bairos) Planet Pop—a media company that specializes in enter-tainment – a dream he had since the begin-ning of the 90’s, when he studied Film at New York University. Guto worked as a reporter for Folha de S. Paulo, editor for the page Modo de Vida in Jornal da Tarde, and started his career in television at MTV a Go-Go. Guto also dedicates himself to the production and post-production of docu-mentaries and television programs.

43. Helio de SousaA native of Minas Gerais, Helio studied at the University of Belo Horizonte’s Faculty of Arts. Asked to work as a hairdresser, he left for New York in 1977. He specialized at a cosmetology school and landed his first job at a salon for men. In 1980, he inaugurated the first unisex salon in the city. Today he is in charge of Concept Salon and is dedicated to his career as a painter. In August Helio exhibited his work in Minas Gerais.

38. Geová RodriguesComing from a large family, Geová learned early on how to recycle clothes. After working as a painter in São Paulo, a suc-cessful career in which he was featured in galleries and museums, he left Brazil in 1988 and went to Paris. In 1992, he arrived in New York. He went back to playing with clothes upon receiving an old sewing ma-chine from a friend. His first collection was launched in 1998 during the New York Fashion Week. He has currettly an eclectic line of accessories that are on sale at the Cynthia Rowley boutique.

39. Giovanni BiancoAfter working for six years in Milan, Bianco closed the Design Studio Bianco & Cucco and opened his own studio in New York.  His cli-ents include brands like Miu Miu, Missoni, and D&G as well as the Brazilian brands Arezzo and Schutz.  In 2003, Bianco was the art direc-tor for a 40-page article with Madonna which included photographs by Steven Meisel for W Magazine. Soon after, he was invited to par-ticipate at Madonna’s 2004 World Tour Re-Invention.  He continued to collaborate on her next two CDs, Confessions on a Dance Floor in 2006 and Hard Candy in 2008.

40 Gisele BündchenAt sixteen, Gisele made her first trip to New York. “From there, I started to search for opportunities in the international market and my home became an airplane,” she says. Aside from currently living in Boston, her flight itinerary always includes Manhattan. Gisele is the highest on the list of “the world’s most iconic models” according to the website www.models.com. The uber-model also takes on the role of social activ-ist. She supports companies that help those infected with HIV and the program Fome Zero (Zero Hunger). She’s now a dedicated mom and a Goodwill Embassador for the United Nations Environment Programme.

41. Gustavo ChacraA correspondent in New York for O Es-tado de S. Paulo, Gustavo visits the United States since he was a little kid. As a teen-ager, he lived in South Carolina and Bos-ton. In 2005, at 29 years old, he earned a Master’s in International Relations at Co-lumbia University in New York City. After graduating in 2007, he went to the Middle East to work as a correspondent in the re-gion. In 2009, he returned to New York to take over as correspondent. During this period he continued covering the crisis in Honduras and Haiti.

36. Frederico WagnerHe is one of the co-founders of Track & Field, a Brazilian sports store. Fred recently opened his first store on Madison Avenue in New York. With a degree in Administration from Fundação Getúlio Vargas, he has devel-oped new concepts for his new store that are environmentally conscious, such as the use of biodegradable items like shopping bags.

37. Gandja Monteiro Gandja is a filmmaker and started making movies when she was just 17 years old. She received her Bachelor of Fine Arts from New York University. She has already written, pro-duced, and directed three short films. Recent-ly she finished Almost Every Day (Quase Todo Dia), her first project in Portuguese, with the world premiere at the Tribeca Film Festival in 2009. She is currently in pre-production for her first full-length film, a story about the ex-perience of Brazilian immigrants established in New York in the 1980’s.

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35. Frederico SèveSeve began his career as an art dealer in Rio de Janeiro with the Galeria Ipanema. In 1991, after moving to New York with his wife, Seve opened a gallery in Tribeca called Latincol-lector. Now renamed the Frederico Sève Gallery/Latincollector, the gallery is com-mitted to facilitating the dialogue between contemporary South American artists with the rest of the world. Seve is an advocate of the rich the rich cultural history of contem-porary art in South America and shares his experiences via public speaking.

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56. Karin DauchWhen reporter and photographer Karin Dauch left her native Sao Paulo to pursue a Master’s in Journalism at Columbia Uni-versity, her plan was to stay in the US for only 2 years—which turned into 12. Now based in New York, Karin is the author of NewYorkforInsiders.com, worked at the web design company Razorfish, founded and managed a web design company, and constantly contributed to Brazilian publica-tions; among those O Estado de S. Paulo, Viagem & Turismo, and Wish Report. Dauch was also a columnist for radio stations BandNews and Mitsubishi FM.

57. Karine BasilioBefore moving to New York in 2008, Kar-ine earned a degree in Advertising and Publicity and took photography classes in London and San Francisco. In 2000, she started photographing in São Paulo for Grupo Abril’s women’s magazines and publicity agencies like Lew Lara, Oglivy, and Matos Grey. Now one of the rising stars of fashion photography in New York, her work has been published in magazines like Harper’s Bazaar, L’officiel, Neon, Zink , and Vanity Fair.

58. Kellen Mori In 1992, dentist Kellen Mori traveled to the United States to learn English and specialize in cosmetic dentistry. The fol-lowing year she managed to land a job as the assistant to the famous dentist Jona-than B. Levine in New York. Kellen con-tinues to work at the same office, now as a dentist with a degree from New York Uni-versity. The list of celebrities that go to her office is extensive: Nelson Motta, Fran-cisco Costa, Ana Beatriz Barros, Sarah Jessica Parker, and Lenny Kravitz.

54. Jussara KorngoldBorn in the city of São Paulo, Jussara has lived in the United States since February 2006. Before that she lived in London for three years. She graduated in Economics with a Master’s in Accounting Sciences. For six years, she worked in the corporate divi-sion and in the representative office of Chase Manhattan Bank in Brazil. During the following two years she was the corpo-rate accounts manager at American Ex-press. She then became the vice president of corporate accounts at Citibank. Today, she is the chief executive for Brazil Child Health/Friends of Renascer in New York.  

55. Jussara LeeBorn in 1967 to Korean parents, Jussara began her career in New York at the end of the 1980s when she left Brazil to study fashion at the Fashion Institute of Tech-nology. In the 1990s, she showed her work at the New York Public Library and in Bryant Park. In 1997, she established a partnership with Yagi Tsusho, a Japanese company that owns the label Madame Grès and opened a showroom in Tokyo. In 2001, Lee traded in her store in SoHo for an atelier in the Meat Packing District.

50. Jonas Rabinovitch Rabinovitch is the UN senior advisor in the areas of urban development, politics, public administration and the use of communication and information technologies on improving public services. His résumé boasts 17 years of work for the UN in New York. He took part in urban development for disadvantaged populations in more than 90 countries in Asia, Africa, and Latin America. His experi-ences include reconstructing Kabul, Afghan-istan, low income housing in the Maldives after the tsunami, and transportation and traffic improvement in Bangkok.

51. Jorge PontualSince 1996, he heads Globo’s news office in New York. He interviews people on shows Milênio and Sem Fronteiras for Globo News, and reports for Jornal Nacional, Fantástico e Jornal da Globo. The journalist earned a degree in Social Sciences at PUC-Rio and started working at Reuters. He has worked for Jornal do Brasil and TV Globo, as an editor for Jornal Internacional and at Bloch Editores. He also was editor-in-chief of Jornal da Globo, and editor-in-chief of Globo Esporte at Rede Globo.

52. Joseph CohenThe turning point in Cohen life occurred when he studied Economics and earned his Master’s degree in Business Administra-tion with a focus on Finance at Wharton School of Business at the University of Pennsylvania. He currently serves the vice president of the Private Wealth Manage-ment division at Goldman Sachs and is also part of the Jewish community in New York. He is also very active in a synagogue in New York, founded in 1654 by a group of 23 people who lived in Brazil.

53. Jupira Lee On January 1, 1989, Jupira landed in the Big Apple. She was 17 years old and her mission was to study at Parsons The New School for Design. But when she finished, she decided to dedicate herself to gastronomy. That was how the restaurant Casa emerged, which brings Brazilian flavor to New York. “What I do is simple: I help to ease the longing for Brazil and show off our culinary traditions.”

48. João de MatosThis native of the city of São Paulo arrived in the United States in 1964. In 1973 he and his brother Francisco de Matos founded the Brazilian American Cultural Center Group, a company that specializes in ecological tours in South America. Based in New York, the company has branches in New Jersey, Port Chester, Boston, and Miami. João is also editor of The Brasilians newspaper and pro-motes the Day of Brazil, an event held annu-ally in New York. Recently, Brazilian presi-dent Luiz Inácio Lula da Silva gave him the title of Grand Commander in recognition of his efforts to promote Brazil abroad.

49. João Paulo RodriguesJoão Paulo began tattooing ten years ago in his native Rio de Janeiro. In order to master his technique, Rodrigues moved to New York. He has been in New York City for 7 years and established his own studio, which is frequented by a loyal customer base. For the past two years, Rodrigues has been in-vited to conferences in Holland, England, France, Greece, Germany, Italy, and China. In 2008, he won first place in the NYC Tat-too Convention for Best Back-Piece.

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47. Jelon VieiraNative of Santo Amaro da Purificação, Bahia, Jelon made the Afro-Brazilian dance Capoeira a profession. After touring with a dance company through Europe, Asia, and Africa, Vieira decided to study dance in New York, where he created a style of dance that unites Bahian culture and contemporary art. In 1977, he launched DanceBrazil, an Afro-Brazilian dance school, and teaches capoeira. He has given classes to the king of soccer Pelé and American movie stars such as Wesley Snipes, Eddie Murphy and Robert Wise.

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68. Marcelo Gomes The classical dancer was born in Manaus and raised in the city of Rio de Janeiro where he began his training in ballet. At 13, he moved to the United States to continue his studies at the conservatory and after that went to France to join the Le Ballet de l’Opéra in Paris. In 1997 he joined the American Ballet Theatre and was pro-moted to first dancer in 2002. He is fre-quently invited by some of the biggest companies in the world to make special appearances. In Brazil, he will return to the stage in October with Don Quixote at the Teatro Municipal in Rio de Janeiro.

69. Marcelo Zarvos He moved to New York in 1992, bringing with him the class he took on music in Cali-fornia and his experience with Grupo Tokyo in São Paulo during the 1980’s. He recorded his first solo album in 1994 and right after the first of 40 soundtracks he produced for cinema, television, and dance shows. One of his compositions was for The Good Shepard directed by Robert De Niro. He was nomi-nated for two Primetime Emmys in 2009 and 2010 for the films Taking Chances and You Don’t Know Jack, both produced by HBO.

70. Márcia GrosteinA native of São Paulo, Grostein debuted her first exhibit in New York in 1978. Grostein produces sculptures and paintings where na-ture is the main subject. In the self-proclaimed capital of the world, she met and lived with artists like Willem de Kooning, Betty Parsons, and James Rosenquist. Grostein’s artwork has circulated through major galleries in Ecuador, Mexico, Prague, Brazil, Italy, Argentina, Cuba, Germany, Belgium and France.

66. Malu MillermanMoving to the United States was not in her plans. In 1993, her husband received an invitation to work in New York and the family came along. The initial idea was to spend just a year abroad. “But my involve-ment with the city grew and I received an offer to work at the Bionergetic Analysis office, a therapy technique I used in Bra-zil with my clients,” she explains. The natural step was to open her consulting office in New York. Malu was the found-er of BrazilFoundations’ Annual Gala Benefit and helps raise money for social projects in Brazil.

67. Marcello HallakeHallake studied Law and International Rela-tions at the Université Catholique de Louvain in Belgium, earned his master’s in Interna-tional Law in Washington, and in 1998, Thompson & Knight LLP hired him to work as a lawyer in Manhattan. Since then, he rep-resents North American and European busi-nesses that want to invest in Brazil. His par-ticipation in the non-profit sector is not any less important. Hallake is one of the founders of BrazilFoundation and advises other non-profit institutions such as: CDI International (Committee for the Democratization of In-formation), AlfaSol, Fundação Interameri-cana, and Geneva Initiative North America.

62. Lorenzo MartoneHe studied Communications at Mackenzie and Anhembi Morumbi Universities in São Paulo. In 2004, he left for Paris to study Luxury Brand Management at the Management School (ESG). He is a co-founder of Arc New York, a public rela-tions agency that represents supermodels such as Alessandra Ambrosio and Fernan-da Motta. He also works at the publicity agency Chandelier Creative, which is re-sponsible for Nars Cosmetics, 7 Jeans, and Rafael Cennamo.

63. Lucas Mendes The journalist from Minas Gerais started working for magazines from the now de-funct group Bloch in 1996. Two years later, he received a scholarship from the World Press Institute and spent a year in the United States. He served as a corre-spondent for Bloch in 1969, chief of the Rede Globo’s office between 1985 and 1990, and as correspondent for Rede Re-cord for the following two years. In 1993, he started working at Rede Cultura and created the program Manhattan Connection for the channel GNT. Today he is married, has three children, writes two columns per week for the BBC and takes part in Globo News’s talkshow Milênio.

64 Luciana CurtisHer first time in the Big Apple was in 1992, at 14 years old, already as a model. “At that time it was uncommon to come across Bra-zilian models here. The normal trajectory was Tokyo and Europe,” remembers Luci-ana. Eilenn Ford, founder of Ford Models, hastily changed the models travel plans to Japan to have her meet New York clients. In 1997 she moved to London with photog-rapher and future husband Henrique Gen-dre, where she lived for a little less than four years, up until she was invited by Revlon to return to New York. This July Cora was born—the first New Yorker in the family.

65. Luiz RibeiroWith just US$ 500 in his pocket, the native of Minas Gerais moved to New York in 1986. His dream was to be a photographer. In 1987 he landed his first job in a studio doing mainte-nance and cleaning. His next job was develop-ing and printing photographs. In 1989 he sold a photograph of Brazilians voting at the con-sulate for the presidential election to the As-sociated Press. The editor at the time liked the image and started requesting his work. It was the big break he needed. Since 1993, he has been photographing for the New York Post.

60. Leona Forman Leona is the founding President of Brazil-Foundation, an organization that generates resources for programs that promote social change in Brazil. Born in China, Leona moved to Rio de Janeiro with her family at the age of 13. She holds a Bachelor’s degree in journalism from the Universidade Federal do Rio de Ja-neiro, a Master’s degree from Columbia Uni-versity School of Journalism and post gradu-ate studies from the University of Paris. Leo-na was a foreign correspondent and for 20 years worked as chief of Information Centers at the UN. Leona is married to American anthropologist Sheppard Forman and they have two children, Alexandra and Jacob. 61. Lily Gabriella

Lily Gabriella launched her first jewelry col-lection. Surrounded by beautiful jewelry from an early age, she decided to pursue her passion for precious stones and get a degree at the Gemological Institute of America (GIA), in New York. Before attending the GIA, Lily studied fine arts in Boston, and later went to work for Vogue Latinoamerica in Miami, where she had the opportunity to see jewelry collections from up and coming Latin-Amer-ican designers. After receiving her gemologist degree in 2009, Lily went on to work for famed auction house Christie’s in Geneva in their jewelry department.60

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59. Leandro CarvalhoAfter earning a degree in physical education from Universidade Federal de Minas Gerais, in Belo Hornizonte, Carvalho left Brazil to join the Mercê Cunningham Dance Com-pany in New York. In time, he started teach-ing his fellow dancers the method he utilized in classes for Petrobras. Since then, Carvalho started a fitness program and dedicated him-self to training those interested in physical exercise. Last year, he released the DVD Butt Lift, a fitness regime that can be done at home. The DVD was received so well that he is already planning another one.

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79. Oskar MetsavahtOsklen fans from all over the Big Apple were ecstatic when designer Oskar Metsavaht opened his first US flagship store on Wooster Street, in Soho . His distinctive designs and aesthetics make Osklen one of the most influ-ential brands in the world according to WGSN, the virtual bible of worlwide lifestyle trends. Oskar’s work at Instituto-e, a non-profit orga-nization dedicated to raising awareness for sustainable human development , has granted him international appraise: he is refered to as “the future maker” by WWF- UK and was one of last year’s BrazilFoundation Honorees.

80. Osmar ChohfiHe studied Social and Legal Sciences through the University of São Paulo’s Fac-ulty of Law and joined the Instituto Rio Branco to begin his career in diplomacy. Amongst his functions as Secretary of State of Foreign Relations, Chohfi was head of the South American II Division, head of Protocol, and Chief of Office of the Minis-ter of the State at the Brazilian embassies in Paris, La Paz, Buenos Aires, and Caracas, and also headed the Brazilian embassies in Quito and Madrid. In 2009 he took his cur-rent position as the Consul General at the Brazilian Consulate in New York.

81. Patricia Cavalcanti LobaccaroAfter graduating from the College of Archi-tecture and Urbanism at USP (University of São Paulo), Patricia went to New York to study interior design at Parsons the New School for Design. She also worked with fellow Brazilian architect Sig Bergamin, who at the time had an office in the city. Afterwards, she opened her own interior design studio and cur-rently works on both commercial and residen-tial projects in New York City, São Paulo, and the Hamptons. She also serves as the director of events for the BrazilFoundation.

82. Paulo Szot In 2008, the actor and singer Paulo Szot was the first Brazilian to receive a Tony Award for his role in the musical South Pacific, showing on Broadway. Since then he is part of the city’s cultural scene and is on one of the most visible pedestals in the world of musicals and operas. Due to his success and talent, Paulo’s profes-sional life is booked solid until 2014.

78. Michele LevyThe entrepreneur has been in the USA for fifteen years. Crazy about the business world, she started her professional career in Brazil at Chase Manhattan Bank. Next, she landed in the Big Apple to work at JPMor-gan, where she was invited to be the senior director of the Americas Society/Council, an organization founded by David Rocke-feller to promote the largest commercial, political and economic integration between the Americas. It was then that she took charge of the internationalization of Me-lissa footwear in New York.

74. Marcus Vinicius RibeiroLegal and corporate director of the invest-ment bank Violy & Company and adviser- director of BrazilFoundation, Ribeiro started his professional career as a Federal Attorney. He was director of Internation-al Relations for LMDC, an institution of the US government responsible for re-building the World Trade Center; advisor to Americans for UNFPA United Nations and to the board of directors of the Com-munity World Project, which helps public school students in New York to have access to cultural programs.

75. Maria Luiza Ribeiro ViottiShe is the permanent representative of Brazil to the United Nations. She earned her degree in diplomacy and a Master’s in Economics from the University of Brasília, and also studied at Institute Rio Branco, the academy for Brazilian diplomacy. Maria Luiza joined the Brazilian Foreign Service in 1976 and has held various positions within the Ministry of Foreign Rela-tions including general director of the Depart-ment of International Organizations, general director o the Department of Human Rights and Social Affairs, general secretary for the Division for South America, and executive coordinator for the office of the Ministry of Foreign Relations.

76. Marjorie AndradeAt just 14, she made her debut as a model. Classified as one of the most beautiful faces in the 1980’s, she was one of the first Brazilian models to achieve international success. She posed for the covers of Vogue, Playgirl, and Esquire, in addition to being the face of L’Oréal and Revlon. She gradu-ated from the Hollywood Cinema Insti-tute in California and worked in some films of the 90’s. Her current project is the show Forever Young.

77. Martha FriedlanderBefore she was recognized for her cre-ations (painting, photography, digital im-aging, and collage), Martha studied dance and movement. Her first incursions into the arts were with collage—mixing photos, fabrics, and objects. Over the last decade, Martha expanded her activities to the ar-eas of fashion and beauty, creating make-up looks for fashion editorials for the big-gest magazines in the world and for shows in Paris, Milan, New York, São Paulo, Rio de Janeiro and Peking.

72. Marcos CohenThe senior vice president of Prudential Douglas Elliman, Marcos is about to take on the position of executive vice president of Prudential, a company that deals with luxury estates in Manhattan. The broker from Rio de Janeiro mediated almost all of Brazilian real estate transactions in the city of New York over the past decade. He is also the author of a monthly bulletin about the New York Realty market, which has a readership of more than 5.000.

73. Marcus Magarian  After finishing college and working in New York for investment banks Morgan Stanley and Merrill Lynch, the entrepre-neur earned his MBA from HEC (Haute Ecole Commerce) in Paris, France. At HEC, he was invited to return to the Big Apple to work in International Investment at Banco Votorantim Securities. Margar-ian is also a member of philanthropic or-ganizations like Comitê dos Jovens da BrazilFoundation.

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71. Marcio BaptistaA partner in one of the largest, most pres-tigious Brazilian law firms—Tozzini Freire Advogados—Baptista has led the head of-fice in New York since 2001. His relation-ship with New York, however, dates back to 1993. He went to New York City for a 5-month internship at a US office but end-ed up staying for four years, earning a mas-ter’s degree from New York University and working in three more law offices. He re-turned to São Paulo in 1998.

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91. Sergio de Queiroz DuarteAfter earning a degree in Law and Public Administration, he specialized his career in diplomacy by studying at the Instituto Rio Branco, where they select and train future Brazilian diplomats. Before establishing him-self in New York, where he acts as the highest representative of the United Nations for Disarmament Issues, Sergio worked at em-bassies in Rome, Buenos Aires, and Washing-ton, DC. His professional journey across the globe also includes having held the position of Brazilian ambassador in Managua, Otta-wa, Peking and Vienna.

92. Sergio EstevesThe shift in Esteves’s life occurred when he noticed that he was more creative in the pho-tography studio than in the interior design office. He went to New York in 1995 to study at Fashion Institute of Technology (FIT) af-ter having taken a course in Fashion and Mer-chandising in Brazil. His time at an interior decorating office in the city opened the doors to his current profession: a set designer for fashion shoots. He has clients like the top photographer Patrick Demarchelier .

93. Sergio MillermanHis career as an executive in the financial sector was constructed in Brazil. In 1993 he became the CEO of Safra National Bank of New York, where he later assumed the presidency and board member. Nowa-days, he has a consulting group in Manhat-tan and advises for Grupo Safra. He is also recognized for his social involvement. He is the sponsor and ex-president of the Bra-zilian American Chamber of Commerce and he presides on the committee that organizes the Person of the Year event.

94. Simoni MoratoSimoni Morato, CEO of Safra National Bank of New York, is a smiley and competent asset to this new Brazil. An economist graduated from Unicamp, she is the face of Safra in New York. She was born in Minas Gerais and is fully adapted to the American way of life, she adopted New York as her city. At her office on Fifth Avenue, she works intensely, since every-thing is intense in New York. Furthermore, she is one of the major supporters of BrazilFounda-tion, extremely active in the Brazil-United States Chamber and the Brazilian community. Tuned into this new egalitarian Brazil, the man of Mr. Safra in New York is actually a great

89. Roberta MazzariolDuring her eighteen-year career as an in-vestment banker and lawyer, she has made over 35 moves that exceed $20 billion. Be-fore Atlas Advisers, the investment bank of which she is the founder and administra-tive director, she worked at JP Morgan. She has a law degree from the University of São Paulo in Brazil, and an MBA from NYU’s Stern School of Business.

90. Sandra Alvim Sandra fell in love with New York when she visited for the first time in 1979. “I felt an empathy and enormous energy in the city, more than any other place I had ever been,” she remembers. But it was only in 1986 that the astrologer’s dream of living in the city came true. Her first onslaught was a store of Brazilian fashions on the Upper East Side. Then, for seven years she studied at the New York Astrology Center. Now San-dra is requested by celebrities like the actors Sonia Braga and Chris North.

85. Rafael AzziAzzi studied in California and Rome and earned a degree in Publicity and Marketing from FAAP in 2008. On that same year, after working with agencies and consultan-cies, he began marketing for jewelry de-signer Jack Vartanian in Brazil. Azzi has been in New York for the past year and a half, where he is in charge of marketing and international operations for the brand.

86. Raphael MedonçaRooted in New York for six years, he is one of the most promising stylists of the new generation. His professional debut was at Carlos Miele’s show during New York Fash-ion Week. He has already worked with top models Raquel Zimmermann, Isabeli Fon-tana, Carolina Kurkova, Coco Rocha among other big names. Now he is with the agency Warren Tricomi and does work for Vogue, Harper’s Bazaar, 125, Zink, AV, aside from acting as personal stylist to actress Amanda Setton from Gossip Girl.

87. Renato AlmeidaAlmeida began his foray as a make-up artist in the fashion world by joining the make-up artist team of Pat McGrath and Page Dick. Since 2003, he has collaborated with Marc Jacobs, Carolina Herrera, Donna Karan, and Calvin Klein. In Paris, Almeida has worked backstage for Christian Dior, Louis Vuitton and Helmut Lang. He has also worked with top models Kate Moss, Gisele Bündchen, Cindy Crawford and Linda Evangelista in magazines such as Vogue, W Magazine and Glamour. Almeida is also a member of Shi-seido Cosmetics’ team of make-up artists.

88. Richard MachadoIn Brazil, while he was dedicating his studies to International Business, and a few basic photography classes. After he graduated, he traveled to New York on vacation. He was supposed to stay for a month, but it’s already been 12 years since he’s been living in the Big Apple. During this time, he studied photog-raphy at the Fashion Institute of Technology (FIT) and interned at American Vogue. In his studio, there are advertising samples from the works of Brazilian designers, campaigns, and fashion editorials.

83. Paulo Vieira da CunhaWhile a partner and director of Tandem Global Partners, consultant for the evalua-tion office of IMF (International Monetary Fund) and professor at the International School of Public Affairs at Columbia Uni-versity in New York, Paulo completed, in 2008, two years as deputy governor of Cen-tral Bank of Brazil. Other noteworthy posi-tions include: member of Copom (Comitê de Política Monetária), representative at the G-20 summit, the World Bank, and vice-director of financing for Prodesp.

84. Pedro Andrade“I am fascinated by New York’s capacity to bring together interesting people,” says An-drade about the city he chose to live in when he was a teenager. Living in the “capital of the world” for nine years, he worked as a model and now is a journalist and co-pro-ducer. He hosts the show Manhattan Con-nection on GNT beside Lucas Mendes, Caio Blinder, Ricardo Amorim, and Diogo Mai-nardi, and is in front of the camera of three NBC programs.

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97. Vik MunizVik began his career as a sculptor in 1969. His work changed direction when he be-came more interested in photographic re-productions of his sculptures. At that point he started making objects and drawings that were intentionally created to be photo-graphed. In 2008, he was the artist invited for the Artist’s Choice series with his ex-hibit Vik Muniz: Rebus. That same year the documentary Waste Land was released about his work with garbage collectors in Jardim Gramacho in Rio de Janeiro. The film won the audience’s choice award for best film at the German film festival Berli-anle’s Panomaram 2010.

98. Walter Comassetto His professional experience of over 30 years in aerial transportation started in 1974, in Porto Alegre, Rio Grande do Sul. In 1979, Comassetto landed in New York for the first time and from then on started representing airline companies in Orlando and Atlanta. He is currently the commer-cial manager for TAM Airlines and is in charge of 33 states in North America.

99. Yula RochaWhile in Brazil, Yula worked at Globo News and Rede Globo television. After ten years of being a reporter, she left to get her Master’s Degree in London. From London, she covered the terrorist attack of July 7, 2005 for the O Globo newspaper, and was invited to be SBT’s New York correspon-dent. Having now lived in the city for near-ly six years, she resides in Park Slope with her husband and son.

100. Zeze CalvoHe went to New York in the 1970’s to pur-sue a career in performing arts, but found success as a florist. With his wife and busi-ness partner, Peggy O’Dea, the couple opened Zeze Flowers in Manhattan—now one of the most sought- after stores in the city. Recently, he expanded his business ventures inaugurating Ze Cafe, a restau-rant that boasts an unpretentious dining experience at the corner of floriculture.

95. Tania CyprianoBorn in São Paulo, she was a teenager when she immigrated to the United States. After spending six years in California and two in Hawaii, she opted to work in independent and experimental cinema in New York. Over the past 21 years her documentaries and films have conquered the internation-al arena and have won prizes at festivals. On television, she collaborated with names like Martin Scorsese and Bill Moyers.

96. Tania Menai The journalist traded in the sands of Leb-lon in Rio de Janeiro for New York in 1995. For nine years she wrote for magazines Veja, Bravo, Superinteressante, Trip, and No Mínimo. She was a radio correspondent for CBN and TV Futura. On her résumé, Ta-nia has also written two books: Tirando os Sapatos and Nova York do Oiapoque ao Chuí, with profiles of 23 Brazilians with different professions talking about their conquests and failures on the streets of Manhattan, Brooklyn, and Queens. At the moment, she manages the blog Só in New York on magazine TPM’s website and collaborates with the website Planeta Sustentável (Sus-tainable Planet).

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