Text to Donate and the Mobile Revolution
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Sponsored by: A Service Of: Text to Donate and the Mobile Revolution Debra Brown December 11, 2012
description
It is no secret that the future of mobile communications is here now, and those who do not embrace it will be left in the dust. But figuring out how to enter the game and get the best ROI can be intimidating at best. This session, which focuses on mobile fundraising will dissect both traditional (Red Cross type) and grassroots style text to donate campaigns, and talk about the pros and cons of each. It will also present a couple case studies in which nonprofit organizations successfully used text messaging for fundraising and to advance their organizational goals. There will be ample time for Q&A and an interactive group brainstorm on how participants can make their entrance into the mobile revolution.
Transcript of Text to Donate and the Mobile Revolution
Sponsored by: A Service
Of:
Text to Donate and the Mobile Revolution
Debra Brown
December 11, 2012
Sponsored by: A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Sponsored by: A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by: A Service
Of:
Today’s Speaker
Debra Brown Co-Founder and COO
MobilizeUs
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Text to Donate and the Mobile Revolution:
Using Text Messaging to Help Your Organization Prosper
WHAT WOULD YOU LIKE TO GET OUT OF TODAY’S WEBINAR?
WHAT WAS YOUR MOTIVATION FOR ATTENDING?
DO YOU HAVE ANY SPECIFIC TOPICS YOU WANT TO FOCUS ON?
It’s All About You!!!
Texting… What’s the Big Deal?
83% of American adults own cell phones and 3/4 of them (73%) send and receive text messages.
Pew Research Center
85%of people read an unread text message within 15 minutes of receiving it, while only 15% of people
open an unread email
It’s Required: Nonprofit Organizations and Mobile Marketing, textopoly http://www.textopoly.com/blog/2011/02/its-required-nonprofit-organizations-mobile-
marketing/
How are Non Profits Using Text Messaging?
Advocacy & Calls to Action
Ask people to make phone calls
to elected officials
You can even include a phone number for people with smart phones to click on so they can
make the call immediately!
Announce emergency rallies and/or
last minute events via text
and increase the likelihood of last minute information getting to
people in time
Volunteer Coordination
Send reminders for trainings and/or upcoming volunteer opportunities
Use texting for coordination during events where
internet access is not available
Increase Attendance Decrease the Stress
Send don’t forget day of reminders for events
Quickly notifying people of info such as new venue, time
change etc.
Event Reminders/Cancelations
Donor Cultivation and Fundraising
Recruit new supporters at events by having people text-in to join your list
Send texts with updates regarding fundraising goals and other news
Launch creative text to give campaigns
The Campaign that Swept the Nation
Text-to-Give Campaign: American Red Cross
Haiti Disaster Relief
People texted in to donate $10
All money went to Red Cross
$800,ooo raised in one day!
$5 million raised by day two
Info from THE MOBILE FRONTIER: Text-To-Give
& Beyond http://www.fundraising123.org/files/Convio_NetworkforGood_Mobile_Guide.pdf
Cost of a mGive Campaign
What That Means
$500 one time setup fee
Monthly fee - $199 - $799
$.35 per transaction fee
%3.5 percent of the amount donated
Pricing info comes directly from the mGive website:
http://www.mgive.com/Pricing.aspx
One year contract is required
People can only give $5 or $10
They can only give up to $25 per month
You need 26 donations of $10/month or 311/year to break even
My full article on the topic
http://www.frontrangesource.com/wp-content/uploads/2011/07/DebraBrownArticle.pdf
Doing A Red Cross Style Campaign
The Good News Is…
There are other players in the game and companies creating new models:
Connect2Give http://www.connect2give.com/
g8wave: http://www.g8wave.com/
Give.mobi - http://give.mobi/paypal
Give by Cell - http://www.givebycell.com/
Mgood - http://www.mgood.com/
Mobile Commons http://www.mobilecommons.com/
MobilizeUs.com http://www.mobilizeus.com
Sumo Text - http://www.sumotext.com/sms-giving.html
Finding the Right Vendor
Some questions you might want to ask potential vendors: Is your service compatible with all cell phone carriers and prepaid services? What does your pricing include, and is it monthly or do we have to sign a contract? What features and functionality do you have that distinguishes you from your competitors? How long have you been in business? Can you provide me with a list of existing customers?
It’s all about asking the right questions.
Text to Donate Grassroots Style
Text to donate grassroots style with any service provider:
Text in and get a link to a donation page
Text in and have your development director follow-up with the pledge
Text in and turn over records to professional phone bank
TO SEE HOW THIS WORKS:
TEXT: KYJWJ
TO: 32075
Text To Join
DETERMINING IF TEXT TO DONATE IS
RIGHT FOR YOUR ORGANIZATION
How Do We Know?
The Most Important Factor
Is text messaging right for your constituency?
When all else fails, ASK your people if they want to be contacted via text message!
Yes, We Want It!!! Now What???
HOW TO GET FROM
HERE
TO HERE
WITHOUT DOING
THIS
Develop a Plan for Your Texting Program
Align the program with your organizational goals
Figure out who will do what
Come up with a marketing plan
Select a vendor
Start texting!
Evaluate R.O.I.
Return on Investment Return on Engagement
Did text messaging make your staff more efficient? Save them time? Consume less paper?
Did your texting lead to more or increased donations?
Evaluation frame provided by THE MOBILE
FRONTIER: Text-To-Give & Beyond: http://www.fundraising123.org/files/Convio_Netwo
rkforGood_Mobile_Guide.pdf
Did your texting program make it easier for people to take action and/or fulfill their pledge?
Enable you to recruit
new supporters
Build loyalty to your organization
Evaluating Your Texting Program
Contact Information
Debra Brown
Phone:
720-917-4900
Email:
http://www.MobilizeUs.com
Sponsored by: A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com
