TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple,...

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TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue Build life time giving Collect market information, Direct people to your web address or newsletters Reach beyond your normal donation channels.

Transcript of TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple,...

Page 1: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

TEXT 2 DONATE

Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause.

• Add valuable revenue• Build life time giving• Collect market information,• Direct people to your web address or

newsletters • Reach beyond your normal donation

channels.

Page 2: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

Text 2 Donate is a partnership between Proforma, a leading provider of graphic communications…. and the Mobile Giving Foundation of Canada, a registered charity.

• This one source allows you to access every major telecom company in Canada.

• Every dollar donated is delivered to you with no deductions. We manage all financial resources for you, no overhead!

• Tax receipts are available to your donors through our CRA accepted and secure on-line receipt

• All source data collected is yours.• Low monthly maintenance fees.

Page 3: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

OVERVIEW

• The text-to-donate channel facilitates text message donations that are billed as tax exempt charitable gifts.

• Donations are billed to a mobile user’s cell phone bill or are deducted from a prepaid balance.

• Mobile users can donate up to $30 per month (monthly giving option).

• Tax receipts can be obtained by mobile donors that visit and complete the required handset verification process there. Data collected is turned over to the charity.

• Participating wireless providers (Bell, Fido, Koodo, MTS, Rogers, TELUS, Videotron, Virgin Mobile, and WIND) who remit 100% of donations back to you.

Page 4: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

• Program costs for charities can vary and are determined by the number of keywords active and the level of service rendered in the application of the program. No fee is taken from funds donated - monthly fees are invoiced separately.

• Programs can be run in either French or English, or charities may utilize the Bilingual option that lets mobile users select their language of preference.

• Text-to-donate programs are available at $5, $10, $20, or $25.• The program also offers the following means by which a charity

may engage further with mobile donors:• a monthly giving option;• a consent for call option;• a charity specific follow up message option, OR;• a monthly info/news alerts option.

Page 5: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

TEXT MESSAGING – Emerging charitable giving channel.

• 29% increase in donations outside of emergency relief campaigns in 2013 compared to 2012.

• 7% of donation total is a result of subscribers opted in to monthly• giving programs.• 11% of all 2013 campaigns included the monthly giving option.• 5% is the average opt-in rate among all monthly giving programs.• 46% is the average opt-out rate among all monthly giving

programs.• The lifetime value of a monthly subscriber is 1.5 months longer

for a $10 subscriber versus a $5 one.

Page 6: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

Awareness and Use:• 59% of mobile users are aware of text-to-donate (13% have given• this way).• 74% of mobile users aged 18-34 are aware of text-to-donate

(19%• have given this way)

Those who have donated through text:• 32% were prompted by an emergency or a sense of urgency in

the call-to-action.• 31% were prompted by an emotional reaction to the appeal.• 20% felt a personal connection to the cause.• 16% received a request from a friend.

Page 7: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

Awareness and Use:• • 59% of mobile users are aware of text-to-donate (13% have

given• this way).• • 74% of mobile users aged 18-34 are aware of text-to-donate

(19%• have given this way)

Those who have donated through text:• 32% were prompted by an emergency or a sense of urgency in

the call-to-action.• 31% were prompted by an emotional reaction to the appeal.• 20% felt a personal connection to the cause.• 16% received a request from a friend.

Page 8: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

Pricing schedule:

Set-up fee - one time charge – program activation set-up (Keywords etc)$300.00

Charity Fee - includes one keyword at any one price point and one follow-up message per price point Monthly $90.00

Additional Keyword Fee or additional price point after first Keyword/price

point allocation Monthly $40.00

Widget Fee - includes the activation of up to 10 fully customizable Donate-Now or Submit-form Widgets Monthly (up to)

$100.00

Page 9: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

Our Clients choose to work with us as their single-source marketing communications provider because we combine modern technology with infinite resources to develop their brand.

infinite resources

Employee Recognition, Motivation &

Safety Programs

Online Company Store

Development & Management

Direct Marketing & Promotional

Campaigns

Inventory Management, Fulfillment, &

Kitting

Distribution & Warehousing

Graphic Design Services

Meeting, Events & Tradeshow

Planing & Materials

Website Development & Mobile Media

Solutions

Customer Incentive &

Award Programs

Brand Management, Print Services & Products,

Promotional Products, Business Documents, Apparel &

Uniforms

THE PROFORMA STRATEGY

Page 10: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

THE PROFORMA STRATEGY

Focus on the important things like growing your business, generating revenue and achieving your goals.

Partnering with Proforma saves you time. Put your energy back where it belongs!

We understand the value of your time and provide efficient services to fit your needs.

Your benefits:• Total project management• Streamline outsourcing • One contact• Infinite resources

save time

Page 11: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

THE PROFORMA STRATEGY

*Consumer Product Safety Industry Association

Business connections are more important than ever.

When you partner with Proforma, you connect to the power of a large global organization with the responsiveness of a local business.

Our network includes over 400 Most Valuable & Preferred Limited Partners.

Your benefits:• Preferred pricing• Preferred service• $400,000,000 in buying power• CPSIA* standards• One contact• Infinite resources

reduce costs

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THE PROFORMA STRATEGY

Your corporate resources are important to your bottom-line.

Proforma streamlines your processes so you can run more efficient programs, helping you save time, money AND resources.

Your benefits:• Streamlined processes with no geographical

boundaries• Coordinated communications throughout

your organization• Minimize logistics challenges• One contact• Infinite resources

streamline resources

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THE PROFORMA STRATEGY

The core of your success is your brand. It encompasses your mission, vision and corporate philosophy, all while representing the products and services you offer.

Proforma helps maintain your brand through programs, marketing campaigns, production and fulfillment.

Through integrated business solutions, we provide the communication tools that help tell your story.

Your benefits:• Seamless, consistent & cohesive

communications• Integrated business solutions• Strengthen your brand• One contact• Infinite resources

branding & communications

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From the development of forms and brochures…

fulfillment

…to the execution of marketing campaigns and online company stores…

Proforma applies creativity and innovation to all of your business challenges.

Page 15: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.
Page 16: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.
Page 17: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

experienceBy combining our advanced product knowledge with our experience and proven customer satisfaction, Proforma works to find the solution that best fits your needs.

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partners

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Proforma

About UsWith over 30 years of experience, Proforma remains clearly focused on providing graphic communication solutions to businesses across the globe. A leading provider of promotional products, printing services, business documents and eCommerce solutions, Proforma has received numerous awards and is recognized as one of the top five largest companies in our industry. Proforma serves over 50,000 clients through more than 750 member offices worldwide. The Proforma Worldwide Support Center is located in Cleveland, OH.

who we are

THE PROFORMA STRATEGY

Page 20: TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue.

Bruce Van DietenPROFORMA DCM

Phone: (416) 720-1387E-mail: [email protected]