Credentials

What we do

• Texo Consulting is a Marketing Consultancy business that provides Marketing Capability, Strategy and facilitation services to a wide range of businesses and sectors

• Texo believes that building the capabilities of great people follows the same principles as those applied to Marketing – from Insight to Ideas to Execution.

Insight Who are the

people we want to develop?

IdeasWhat are the best ways to develop

their capabilities?

ExecutionHow can we

deliver the best learning solutions

to the target audience?

What we believe in

1. In the current climate investing in people is a ‘must do’ rather

than a ‘nice to have’

2. ‘Training’ doesn’t have to be multiple days, off-site, large groups

3. The best training uses relevant business issues as the start point for content development

4. One to one coaching after workshops is the best way to change behaviours within an organisation

Texo was founded by Emma Cranstoun whose career spans 14years working:

Client-side in senior marketing roles for both Diageo and AB InBev

Agency-side as a Director at leading capability consultancy BrandLearning raising the competency levels of tomorrow’s marketers

Importantly, Emma has experience of being a marketer and so candevelop and deliver relevant and practical learning & facilitationprogrammes based on a real understanding of the marketing world.

Emma heads up every project herself but calls on theexpertise of a network of associates in related fields as andwhen the project requires it to ensure a fully tailoredapproach to your business

Who we are

Some of the companies we have worked with:

Our Experience

1. Develop Marketing & Client Management Capability

Programmes - Building on what already exists develop a learning programme specifically to increase marketing and client management capabilities , based on target audience needs and business strategy

2. Workshop facilitationDeliver inspiring and effective workshops based on needs of client and agency teams

3. Regular coaching and mentoring Provide coaching or mentoring to key members of the team to fast-track specific marketing or client management development areas or coach through particular issues

Some of what we do

What we do – A case study – Training Modules

• A top UK packaging agency approached us to build the Marketing capabilities of their Account and Design Teams

• They wanted to understand more about their clients roles and Marketing language to enable them to engage more at the ‘top table’ in strategic debates

• Texo created the Agency ‘Academy’ - a series of 3 hour learning sessions (at the office) linked to prioritised capability areas:– The Company Philosophy and how to sell this to clients– Powerful Insights– Inspiring Briefs and Briefing– Excellent Client Management– Getting to great Ideas

• All sessions included examples, case studies, exercises and discussions relevant to the team and their clients

• The sessions have scored 4.8 out of 5 for relevance, interest and applicability to my job, and the agency now uses the Academy as a key part of it’s recruitment communication to attract new talent

• Texo have now been asked to develop a similar programme for an experiential PR agency

Modules already available

Brand PlanningWhat is it and when to get involved to ensure you get a slice of the

action

ResearchWhat is the difference

between Qual & Quant? Why should I go to

Research?

Creating OpportunitiesHow to use every

opportunity with clients to win more work

Questioning a Client Brief

Top tips to make sure you really understand the

client brief

Agency DynamicsHow to get the best from working in cross-agency

groups

Client Management Practical tips and tricks to get the best from clients

Brand PositioningWhat is it and how is it

relevant to me?

Think Like a Hunter

How to spot commercial opportunities and hunt

them down

Jargon BustingWhat do all those

Marketing terms really mean?

NB. Other modules can easily be created if required

Pitching To WinThe art of not coming

second

Closing the DealHow to get clients over

the line

Overcoming Objections

How to feel confident in overcoming objections

Module & Coaching Approach

• Modules are developed to be high impact learning sessions focused on key tools and principles for use back in the workplace

• Texo Consulting use best practice materials and tailor facilitation where necessary to ensure the best possible outcomes for participants and the business

• Examples, case studies and live business issues are used wherever possible to anchor the learning back into the ‘real’ world of what you do

• Follow up one to one coaching is then delivered to ensure tools and principles are being used and individuals understand how to apply them to their own client opportunities

What we do – A Case Study - Coaching

• As part of the capability programme developed for a leading financial services business Texo consulting delivered follow up coaching sessions to all senior marketers who attended the programme workshops

• We worked on live business issues and applied the learning's from the workshops directly to specific brands, eg. generating strategic questions for brands, applying Insights, ideation sessions, live brand planning etc.

• Participants simply booked in time with Texo directly and turned up with material to discuss, often this could be coached through on the day, or in some instances coaching was ongoing over a series of weeks.

• Feedback from participants and line managers was very strong, it allowed all those involved to fast-track their development as well as getting to some great results on tough business issues

What we do – A case study – Workshop Facilitation

• A well known chocolate biscuit brand wanted to define its visual identity to enrich its written brand positioning statement and Texo Consulting was asked to design and facilitate a workshop to achieve this

• Texo Consulting designed the workshop to ensure all client objectives were achieved, exercises were relevant and motivating, stimulus was useful and timings were achievable

• Texo then facilitated a cross functional team of clients, design agency and advertising agency participants and ensured that everyone in the room had contributed, energy was managed, objectives were achieved and conflict resolved

• The outputs from the session were then written up into a concise, client friendly report with clear recommendations on next steps

Emma Cranstoun

Tel: +44 (0) 7766 441907

emma@texoconsulting.com