Department of ManagementMcCoy College of Business

Texas State University9 May 2016

Tyler Jaquess

Executive Summary

• Our Mission: Create and maintain successful relationships with our customers, team members and investors by delivering excellence in quality and service.

• Our Purpose: Texas State Storage will provide self-storage owners with professional management, consulting services, and a safe storage environment.

• Our Values: Leadership, Integrity, Communication, Teamwork, Excellence, Honesty, and Dedication to the community of Hays County.

Problem

• Low security

• “Foot storage”• Belongings typically placed on the ground

• High rates

• Unsanitary storage units

• Lack of accessibility• Closing times

Product

Regular Pricing Climate-Controlled

Pricing

10x10 10 units $49.99 10x10 10 units $59.99

10x15 5 units $59.99 10x15 5 units $69.99

10x20 5 units $79.99 10x20 5 units $84.99

30x20 3 units $99.99 30x20 3 units $119.99

• Leases• 1-month• 6-month• 12-month

*There will also be a forklift available for use at 20/hour.

Target Market

• Students, businesses, locals and visitors

• Businesses need extra storage for expansion• Chip companies are #1 storage customers

• Student discounts• Coupons

• 10% discount with Texas State id

Primary Research

• Survey results

• 90% of consumers have leased or owned a storage unit

• Location

• Respondents have shown they are willing to travel 7-10 minutes

• Age range

• 18-75

Industry Analysis• 16,000 establishments

• $8 billion in annual revenue

• Projections• $30 billion in annual revenue by 2019

• Growth stage

• Product• Industry trends

Direct Competitors• Uncle Bob’s Self Storage

• Price

• Size

• 123 Storage• Quality

• AAA Storage• Services

Client Acquisition• College students

• Posters on campus

• Social media

• Student discounts

• Community• Billboard

• Social media

• Flyers

• Business discounts

Revenue Model• Commercial & Retail

• Subscription & Usage

• Actions and Bids

• 12 month lease• First 2 months free

• 6 month lease• First month free

Texas State Storage Team• General Managers

• $20 per hour

• Training and management duties

• Secretaries• $9 per hour

• Leasing, appointments, paper work, etc.

• Security Guards• $10 per hour

• Secure premises and prevent theft

References• Research

• "The Growth of Self Storage: Market for Improved Visibility." Self-Storage Web Design & Management Software. N.p., n.d. Web. 02 May 2016.

• "Self-Storage Still Attractive, but Good Deals Will Be Harder to Find in 2015." Self-Storage Still Attractive, but Good Deals Will Be Harder to Find in 2015. N.p., n.d. Web. 02 May 2016. 

• "Self-storage Industry Statistics." The Spare Foot Storage Beat. N.p., 26 May 2015. Web. 02 May 2016. 

• "Feasibility Studies and Site Selection | Learn Self Storage." Learn Self-Storage. N.p., 06 July 2014. Web. 02 May 2016.

• Photos

• "Self-Storage Service | AAA Self Storage in El Paso, TX." AAA Self Storage. N.p., n.d. Web. 02 May 2016. 

• "123 Storage San Marcos." 123 Storage San Marcos. N.p., n.d. Web. 02 May 2016. 

• "College Coupons - Coupon Business Directory - Coupon Advertising Resources for Coupon Media Professionals, Designers and Publishers." College Coupons - Coupon Business Directory - Coupon Advertising Resources for Coupon Media Professionals, Designers and Publishers. N.p., n.d. Web. 02 May 2016.