Teragu presentación pública 04 (2)
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Transcript of Teragu presentación pública 04 (2)
COMPANY PRESENTATION BUSINESS PLAN2014
ABOUT USFounded in 2009 atthe Massachusetts Institute of Technology.
Conceived as a niche ecommerce platform for Mexico.
In 2014, due to the success among users, Teragu decides to focus on specialized sports and open a physical store.
9%8%7%6%5%4%3%2%1%0%
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1.2%
1.0%
.08%
0.6%
0.4%
0.2%
0.0%2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
ECOMMERCE GROWTH(Source Amazon, US Census Bureau, a16z)
RetailE-Commerce as % US Retail
Amazon as % US Retail
Retail ex gasoline,Food & BeverageBuilding supplies
1 2 3
One-stop shop for sports
MEXICO’S LARGEST SPORTS STORE
ECOMMERCESHOWROOM
Not available in store? Place order Have it delivered
TRIA
THLO
N
GOLF
CLIM
BIN
G
KITE
SURF
ING
CRO
SSFI
T
FOCUS ON HIGH-END SPORTS
- Open 24 hrs
- Unlimited catalog
- Sporting events
- Brand awareness
- Shopping experience
- Brand positioning
E-COMMERCE SHOWROOM EXHIBITION STANDS
SALES STRATEGY
PRODUCT BUILD UP
EVENTS TICKETS
EQUIPMENT & NUTRITION
FOOTWEAR & APPAREL
SPORTINGEVENTS
OUTDOOR TRAVELAGENCIES
ATHLETES &INFLUENCERS
TRAININGGYMS
KEY PARTNERSHIPS
MARKET Triathlon in 2013
(Amounts in USD)
annual growth in Mexico
BikeRace FeesBike equipmentAthletic footwearNutritional supplements
Individual One-Year Spending
Registered AthletesLocal SpendingMarket Size
$2,274$564$524$370$277
$4,009
495,330
$455$113$105$74$55
$802
60,000 61%$29,353,200
30%
1) Source: USA Triathlon
2) Adjusted to GDP Per Capital
(1) (2)
SIZE
PROJECTED REVENUES
2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E
EBITDA
EXPENDITURES
$4,414$7,091
$9,436$12,231
$14,786$18,600
$21,612$25,092
$27,278
$2,587
OTHER SPORTS ARE ALSO GROWING…
3 NEW climbing gyms
opened in Mexico City during the
last year
MAIN COMPETITORS
STORES
SPECIALTY
REVENUES
POPULAR BRANDS
300
Soccer, Running
US$400 Million
Nike, Puma, and Adidas account for 60% of sales
Nike, Reebok, Brooks, Asics,
Newton, Saucony
Nike, Puma, Adidas, Speedo, Under
Armour, Reebok
N/A N/A
Soccer, Running Running
82 71
[Sources: Martí, Mistertennis, Innovasport, BMV]
MARTI'S STORES 20042012
82214
OUR STORE
CROSS-SELLING
PRODUCT CLIMBING DISPLAY WALL
VIRTUAL SHOWROOM
OUR STORE
FEATURED BRANDS
OUR STOREFree Bike Fitting & Running
Shoe Analysis
PREVIOUS PERFORMANCE(Amounts in USD)
NET REVENUES
RAISED CAPITAL
2011 2012 2013 2014E
$1,906
$57,525
$160,605
$253,846
$57,692$34,615$30,769$15,385
AVERAGE TICKET
GROSS MARGIN
METRICSTOTAL INVOICEDORDERS PROCESSEDRAISED CAPITALMONTHLY REVENUE (12-MONTH)ANNUAL GROWTH RATE (2012-2014)FOUNDERS FULLY COMMITEDANGEL INVESTORSCUSTOMER LIFETIME VALUEREPURCHASE RATECOST PER ACQUISITIONCPA/CUSTOMER LIFETIME VALUE
$429,9743,062$138,462$18,123110%27$159.2827.7%$21.2613.3%
2011
$43$86
$125$171
2012 2013 2014E
2011 2012 2013 2014E-12% -4%
17% 22%
72 CUSTOMERS REVIEWS ON
ON TRUSTEDCOMPANY.COMEXCELLENTGOODOKBADVERY BAD
6111000
FOUNDING PARTNERS
RAUL CASTELLANOS (CEO)Age 33MBA, MIT Sloan (2009)Background: Financial Restructuring at SatmexInterests: Climbing (Rock, Mountain, Ice)
ANDRES CASTELLANOS (OPERATIONS MANAGER)Age 27Business Program at IE Business School (Madrid)Background: Co-founder at Going Barefoot MexicoInterests: Hiking & Outdoors
BRICK & MORTAR PROJECTIONS
$400,690 USD $616,889 USD2015 Total InventoryStore Average Inventory
SALES PER SQUARE-METER (USD/m2)
OXXO WALMARTMEXICO
LIVERPOOL USNATIONAL AVERAGE
TERAGU DEPORTES MARTÍ
TUMI DECKERS OURDOORS
LULULEMONATHLETICA
$839 $1,227$3,491 $3,670 $3,877 $3,967
$11,087$13,412
$19,816
VENDORSReorderingJust-in-time
Inventory controlProduct labelingPicking & packingShipping & trackingImport servicesReverse logistics
Final userShowroomIn-house couriers
LOGISTICS MANAGEMENT
PROCESS AUTOMATION100% CLOUD TECHNOLOGY
FRAUD ANALYSIS
BACKGROUND CHECK:EmailAddressPhone numberUnusual behavior
Credit cards black listDevices black list
Amount
ORGANIZATIONAL STRUCTURE
CEORAUL CASTELLANOS
OPERATIONSANDRES CASTELLANOS
Inventory planningProduct researchCustomer service
CouriersShowroom
TECHNOLOGY MARKETING FINANCE
MaintenanceNew functionalities
ERP integrationsMobile apps
Payment gateways
Online campaignsFeedback & surveys
PartnershipsSponsorships
Below The Line
Fraud detectionAccounts Payable
BudgetingTax filings
Investors reports
Amounts in USD)
TOTALREVENUE
Retargeting
LoyaltyPrograms
Mailing
ContentCreation
PublicRelations
SEO
GOOGLE ADS
CURRENTLY ACTIVE
TOTAL ADVERTISING
FACEBOOK ADS
$253,846
2014
$31,170
MARKETINGDIGITAL INVESTMENT
$254
$1,050
2014 2015
$860 $82$191 $150 $2,587
(USD Thousands)(Source: Bolsa Mexicana de Valores)
SHOWROOM ADVERTISING EVENTSTICKETS
CROSS-SELLING&
REPURCHASE
EXHIBITIONSTANDS
2015 REVENUE BREAKDOWN
AVERAGE MARTÍ STORE = $1,445
THANK Tel. (55) 5593.2545
TERAGU SAPI DE CV www.teragu.com Colima 220 Int. 301 Col. Roma Norte México, D.F.YOU