Ten Steps To The Right Advertising or Digital Career
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Transcript of Ten Steps To The Right Advertising or Digital Career
© 2014 Job Propulsion Lab
Ten steps that will get your career on the right path.
© 2014 Job Propulsion Lab
A career that starts on the wrong path usually ends there.
© 2014 Job Propulsion Lab
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Fame Obscurity
Your career path
The
ABYSS
Your first two jobs dictate the path your career takes.
© 2014 Job Propulsion Lab
1If your first job is the wrong job, you learn the wrong things.
© 2014 Job Propulsion Lab
If your second job is the wrong job, your portfolio gets worse, not better. 2
© 2014 Job Propulsion Lab
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Fame Obscurity
Your career path
The
ABYSS
Once you’re on the path to obscurity, it’s almost impossible to get on the right path.
© 2014 Job Propulsion Lab
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Fame Obscurity
Your career path
The
ABYSS
So one of your first two jobs must be at a great company.
© 2014 Job Propulsion Lab
FACT: Great companies don’t hire people from obscure ones.
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Ten things you must do to get on the right path.
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1. Get help.Professional training is a must if you are going to succeed.
You don’t have time to learn by trial and error.
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2. Plot your course.Know what you want.
Target employers.
Create a career plan.
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3. Build the right portfolio.Your work must show how you will make your employer better.
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4. Market yourself.Use everything you have learned to brand and market yourself.
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5. Become a brand.Everything you do should support your career goal.
Winning awards is only part of what makes you more marketable.
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6. Stalk. Quietly.Use social media to learn everything about your future employer’s work, people and culture.
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7. Talk. Loudly.You’re on display. Always reflect professionalism, especially when using social media.
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8. Look like a pro.Your portfolio has to show you’re ready to do the work even if you never have.
Used by permission
© 2014 Job Propulsion Lab
8. Look like a pro.It must contain something that the company wished it had done.
Used by permission
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8. Look like a pro.Don’t rationalize about your work. If it’s not good enough, drop it.
Used by permission
© 2014 Job Propulsion Lab
9. Act like a pro.Social skills are as important as technical and creative skills.
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The Talent-‐Job Mismatch. (Human Resource Execu/ve online)
Employers responding to a McKinsey survey iden8fied so: skills -‐-‐ quali8es such as work ethic, teamwork and communica8on -‐-‐ as more cri8cal than the hard skills, and o:en lacking in the graduates and students they interview.
© 2014 Job Propulsion Lab
10. Don’t blow the interview.Your work gets you in the door. It won’t get you the job offer.
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FACT:A job interview is the
“What’s-Wrong-With-This-Person?” Meeting.
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Success doesn’t happen by chance.
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Success doesn’t happen by chance.
Neither does failure.
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Get a free, brutally honest portfolio critique.
© 2014 Job Propulsion Lab
[email protected]/JobPropulsionLab [email protected]