Delovoy Partner

Retail project for Tele2 Russia

Russia April 2011

CompanyDelovoj Partner — one of the largest distributors on Russian GSM market

Moscow

Rostov-on-Don

Novosibirsk

Krasnoyarsk

Irkutsk

TulaBack-office

Wholesale network on Russian market

5 own warehouses1 back-office

CompanyDelovoj Partner — one of the largest distributors on Russian GSM market

Sales dynamic

Team of Delovoj Partner has experience of building and managing of large retail network:600 own shops and 1200 franchisee shops in 23 regions of Russia.

• Best client oriented -system (95% of transactions done online): ERP, CRM, Planning, Trade.

• Unique Supply Chain Management systemManagement for retail: products, price, motivation, stock, purchasing.As result — from +10% to 40% retail profit increase and savings on management

• Retail expertiseDirect tight job with retail, marketing with retail, effective AR-management, trainings

• TransparencyOn-line reporting not only for sale IN, but customers’ stock and sale OUT

Technologies

Tele2 monobrand retail projectDelovoj partner is ready to develop monobrand retail project for Tele2 in FLAGMAN format.

2011 — 20 shops2012 — 30 shops2013 — 50 shops. New Tele2 regions, additional FLAGMANs in regions of presence, Moscow and Moscow region.

2012KalugaVladimirKostromaBelgorodTambovPetrozavodskMurmanskPskovArkhangelskSmolensk+1 in existing cities

2011Sankt-PeterburgNovosibirskNizhniy NovgorodOmskChelyabinskRostov-on-DonVoronegKrasnodarIzhevskKemerovoRyazanLipetskTulaTomskKirovKaliningradBryanskKurskTver

Total: 100 shops

Cooperation

Rent

Renovation

Equipment

Rent (help with search)

Staff

Products (phones and accessories)

Software

Retail management

Planning and reporting

Planning: together with Tele2 KPIs based on business plan

Reporting: online every shop every product special reports for special indicators:

• detailed sales report• level of customers’ satisfaction • etc…

Main principle: full transparency and online to Tele2

Plan KPI

Financial scheme of cooperation

Tele2

DelovoyPartner

Revenue share of Tele2 products

Bonuses for Quality of Service

Rent compensation Royalty for Tele2 products Marketing fond for joint

promotions

Product learning for our regional Tele2-employers and employers of other dealers based on Flagman resources.

Making dedicated units for promote B2B solutions.

Customers’ attraction via e-commerce system based on all Flagman shops.

Additional possibilities

Long-term relationship

Delovoy Partner propose to Tele2 long-term relationship:

Using experience and technologies of Delovoy Partner Tele2 could become a large and independent player of Russian distribution market (in 3-5 years) or a strategic partner of Delovoy Partner.

We guarantee best standards of monobrand retail network of Tele2.

Thank you