DESIGN THINKING FUNDAMENTALS

by BOJAN IVANOVIC

TEDxJohannesburg NOV 2015

OUR EXISTENT WAY OF THINKING IS GOOD FOR RECOGNIZING PAST AND STANDARD SITUATIONS

BUT IS NOT GOOD FOR DESIGNING NEW POSSIBILITIES

overview of the end-to-end design thinking process

FIRST, LETS DISCOVER THE WORLD AROUND US

DESIGN RESEARCH ILLUMINATES HUMAN PROBLEMS, BOTH KNOWN AND UNKNOWN

Bronislaw  Malinowski  triobriand  isles  1918  

NOW THAT WE HAVE DISCOVERED OUR WORLD LETS COME UP WITH IDEAS. HOW CAN WE FORCE

OURSELVES TO BE CREATIVE “ON DEMAND”

Lateral Thinking

Lateral thinking is an approach to creativity that causes us to look at something familiar in a novel way by introducing stimuli that disrupt normal thought patterns.

LATERAL THINKING TOOLS HELP US GENERATE VOLUMES OF IDEAS IN A

SHORT PERIOD OF TIME

CHALLENGE

PROVOCATION

CONCEPT EXTRACTION

CHANCE

LETS DISCOVER OUR WORLD

NSFAS  GOVERNMENT  

STUDENT   UNVERSITY