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Fall/Wint2017

TEDDYby

TEDDY by Ted

Baker

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TABLE OF CONTENTS

Exe!ti"e S!##ary $% &r$'et2

C$#(any )i**i$n and +i*i$n State#ent/ S$ial ,e*($n*ibility&artner*-i(3C!*t$#er&r$.le 4-5

C!*t$#er Narrati"e 6

n*(irati$n7Brand Exten*i$n ,ati$nale8r$!( O"er"ie Flat*/ Drain*9-12Style N!#ber*3 A**$rt#ent Cla**i.ati$n &lan 13Style N!#ber*3 A**$rt#ent4 )a*ter &ae 14C$*t S-eet*4 &er &r$d!t 15-23Line S-eet* 24-26

Brand dentity5 Sellin A((eal5 Di*tint C-arateri*ti* 27,etail &artner/ Di*trib!ti$n L$ati$n 28&r$d!ti$n Calendar 29&!r-a*e Order/ 6nit Di*trib!ti$n S-eet 0- 33

Sale* &r$'eti$n by te# 34Sale &r$'eti$n )a*ter &ae 8T$tal* by &-a*e9 :Fl$$r &lan* 36

)arketin &lan 8Ob'eti"e/ Stratey/ Tati/ C$ntr$l )et-$d 37-39&re** ;it40-44Bibli$ra(-y46

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Exe!ti"e S!##ary $%&r$'et

TEDDY by Ted Baker5 i* brand exten*i$n $%Ted Baker L$nd$n< T-e line i* tareted t$a y$!ner a!diene t-an t-e ty(ial Ted

Baker !*t$#er5 b!t al*$ ai#* t$#aintain !*t$#er l$yalty< T-e $lleti$nill be #$re ar-itet!ral t-an $t-er*5 b!tat t-e *a#e ti#e -a* a *en*e $% ea*e andi* (er%et *($rt*ear< Wit- la**i *tyle*5b!t !ni=!e %abriati$n*5 TEDDY by Ted

Baker ill brin t-e brand int$ t-e %!t!re* line5 T?EA by Ted Baker5 -i- ill(re#ier Fall/Winter 201@< We al*$ -$(e t$ inl!de a (l!* *ie

di"i*i$n $% t-e brand by 2020* a dey #$rnin in ea*tern C$nneti!t and 1@4year4$ld5

ake i* '!*t akin !(< T$day i* i#($rtant a* it i* n$t $nly -i* .r*t

day $% lar$**e (ratie5 b!t al*$ t-e .r*t day $% -i* *eni$r year $%

-i- *-$$l< W-en ake i* n$t (layin Lar$**e (ratie -e like*

-anin $!t $n a#(!* it- %riend*5 attendin (artie* and al*$

-arity e"ent*< ?i* *tyle an be de*ribed a* la**i5 b!t de.nitely

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-e rab* a =!ik break%a*t5 (ak* a ba and r!*-e* $!t t-e d$$r* *($rt*ear line entiteled5

TEDDY by Ted Baker

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t i* a *($rt*ear brand %$r %a*-i$n %$rard

y$!n #en5 a* y$!ner (e$(le>* *tyle et*#$re ad"aned t-e $(ti$n* %$r *leek5 -i-=!ality *($rt*ear et* l$*t *$#e-$< a#l$$kin t$ .ll t-i* "$id it- Teddy*#arketin tati* bea!*e in t$day>* *$iety e *(end a l$t $% $!rti#e *r$llin and re*ear-in t-r$!- t-e*e *ite*< t i* i#($rtantt$ a(t!re t-e a!diene t-r$!- *$ial #edia5 e"en be%$re $t-er#arketin *$!re* like e#ail bla*t* $r *inae/ $!($n* t-r$!-t-e #ail< ?a"in a bier (re*ene $n *$ial #edia ill -$(e%!lly$(en !( t-e brand t$ a #!- larer a!diene< F$r t-e la!n-

(arty5 a(ital ill be $in int$ a D5 in"itati$n*5 aterin5 d$rand *inae %$r t-e e"ent< )$ney ill al*$ -a"e t$ be *(ent %$rt-e i%t ard i"e4a4ay* at t-e la!n- (artie*< C!*t$#er* t-at-a"e %$!nd t-e#*el"e* R$kin t$ Ted Baker aain and aain are*!re t$ ant t$ ex(l$re an exten*i$n $% t-e brand