tecnotelai.it
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Transcript of tecnotelai.it
www.tecnotelai.it
OVERVIEW
Since 1967 Tecnotelai researches, manufactures, selects and distributes industrial and office furnishings, being often involved in its customers’ project in order to follow their proper needs.
* Italian manufacturing and best materials quality* Complete and efficient assistance service and continuous technical
support* Two large showrooms, huge space for ideas and concrete needs
www.tecnotelai.it
ANALYTICS
- 15.000 sqm Warehouse- 2.500 Articles- 5.000 Active clients- 30 persons (warehousemen + employees)- 6 Million Euro turnover
www.tecnotelai.it
Std. Approach to Int’l Mkts
1) Mkts Analysis where to go?
2) Company Analysis & Products Strategy which offer?
3) Swot Analysis strong or weak?
4) International competition against who?
5) Promotion / Distribution strategies how to offer?
6) Financial Planning costs are effective but revenues are not
www.tecnotelai.it
Successful “Bologna” Model
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S.W.O.T. Analysis
1) Warehouse (products “ready”)2) Products Quality3) Know-how4) Reputation ( > Brand
awareness)
1) Transport delivery times2) Prices3) R & D production abilities
1) Direct sales2) Products “turnover”3) Better perception of services
offered
1) Economic products2) Low perception of products
quality
www.tecnotelai.it
Mkt model to be used to approach Int’l Mkts
?
1996 – Graduated in Economics - University of Bologna
1997 – 1999 Auditor in charge – KPMG – Bologna
2000 – University of Technology – Sydney – Australia
2001 – Temporary Manager –Chem Trend Italy - Bologna
2001 – 2004 – Controller of int’l subsidiaries – Grandi Salumifici Italiani - Modena
2004 – 2007 – Managing Director – Sino dos Alpes Alim.– Rio Grande do Sul - Brasil
2007 – 2009 – Internal Auditor - Grandi Salumifici Italiani
2010 – Managing Director – Tecnotelai - Bologna
Luca Sita – Personal CV