Technology*and*Demographics*– What*they*Mean*for*our* …€¦ · Technology*and*Demographics*–...
Transcript of Technology*and*Demographics*– What*they*Mean*for*our* …€¦ · Technology*and*Demographics*–...
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Technology and Demographics – What they Mean for our
Industry
Mike Kercheval President & CEO
ICSC
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QuesDon #1
“Thinking about the past 6 months, what percentage of your retail purchases were made online?” Text a Code to 22333 Or Tweet a code @poll
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QuesDon #2 Which of the following statements best describes how you shop for retail items? Text Code to 22333 Tweet Code @poll
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Is Brick & Mortar Dead?
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Uh, Hardly
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Time Magazine August 3, 1998
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U.S. New Development
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CreaDng the “Third Place”
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State of Flux
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AcDon
Desire
Interest
Awareness
Old Behavior
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New Behavior
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DominaDng Factors
Demographic Shi\s Technology
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The Boomers -‐ The Class of 1973
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The Class of 2010
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Male vs. Female 197
8
2014
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The New Future
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ICSC Consumer Survey
In-‐Store 87%
Internet 13%
Total Retail Purchases -‐ Past 6 months
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ICSC Consumer Survey
In-‐Store Preferred
41%
Internet = Research
37%
Internet Preferred
22%
How Consumers Use the Internet
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Showrooming
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Home Depot First Phones
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Wal-‐Mart Scan-‐it-‐Yourself
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T-‐Mobile
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Tired of Online Shopping?
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Williams-‐Sonoma In Store Cooking Class
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Athleta
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Bonobos Guideshops
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Same-‐Day Delivery
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eBay Digital Storefront
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React, Adapt, Integrate
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THANK YOU!