Technology Strategy & You
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Technology Strategy & You
Paul M. Di Gangi, Ph.D.---------------------------------------
#InfoSysProfessor #LoyolaMaryland
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Q&A
How do you view Technology?
Cost vs. Innovation Models
Today’s Schedule8:00a
10:15a
Value Disciplines
Balanced Technology Scorecard
{Break}
Value Chain Decisions
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Question
What does technology do for you?
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Question
How do you view technology in your
organization?
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“The greatest IT risk facing most companies is more prosaic than a catastrophe. It is, simply, overspending.”
~ Nicholas Carr
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04/09/2023
Pathways of ITCarr., N. (2003) Harvard Business Review “Does IT Matter?”
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IT’s Infrastructural
Ubiquitous
Non-competitive
Low Switching Costs
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IT’s Proprietary
Unique
A Competitive Weapon
Costly
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First v. Second~ Mover Advantage ~
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Question
How is technology treated in different
areas of your business?
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Question
Is technology assessed in the same way across
your business functions?
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Learning from the Balanced Scorecard
Kaplan, R. S. and Norton, D. P. (2005) Harvard Business Review “Balanced Scorecard: Measures That Drive Performance”
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BalancedScorecardApproach
Definition: a methodology that converts an organization’s value drivers, such as customer service, innovation, operational efficiency, and financial performance, to a series of defined metrics
Schwalbe (2010)
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Financial Customer
Operational Sustainability
I N N
O V
A T
I O N
C O
S T
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What is the acceptable range for performance?How do we assess performance of this technology?
When do we assess the performance of this technology?
What are the key technology objectives for this scorecard section?
How well does this technology handle scalability? (Fast v. Slow)
Can this technology evolve as new features and requirements are placed on the technology by management or stakeholders?
OBJECTIVES
ASSESSMENT
SCALABILITY & EVOLVABILITY
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Financial
What do we need to demonstrate our financial health to
stakeholders?
What types of systems go here?
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Operations
What do we need to efficiently and effectively manage our
operations?
What types of systems go here?
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Customers
What do we need to connect with our customers?
What types of systems go here?
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Sustainability
How can we retain knowledge and grow as an organization?
What types of systems go here?
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Question
How often do you review your IT
portfolio?
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Stress Break
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Question
What role does the relationship between IT and competition play in
your IT investment decisions?
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Business Must Drive Technology
1. Assess state of competition
2. Determine business strategies
3. Identify business processes
4. Align technology tools
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Run Grow Transform
TB
M 3
GS - Overall Cost
Leadership
-Bottom LineManagement
-Focus &Differentiation
-Top LineManagement
- New Differentiation
-Top LineManagement (Focus onInnovation)
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Value Disciplines
Best Total CostSouthwestWalmart
Core ProcessesSupplier Relations
Production Operations
Role of ITAutomation
Supply Chain Integration
IT Infrastructure EmphasisManagement of large-scale
transaction volume
Best Product3M
Apple
Core ProcessesProduct/Service Enhancement
Role of ITSupport design of new product information
IT Infrastructure EmphasisEnable team-oriented
data networks
Best Total SolutionHarrah’s
Ritz Carlton
Core ProcessesCustomer Relations
Marketing & Sales Support
Role of ITPersonalization
Mass Customization
IT Infrastructure EmphasisFacilitate access to disparate
pools of customer data
Operational Excellence Product LeadershipCustomer Intimacy
Treacy, M. and Wiersema, F. (1993) Harvard Business Review “Customer Intimacy and Other Value Disciplines”
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RhetoricalQuestion
How can IT help in managing your
business?
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The Value Chain
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Takeaways
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Technology Strategy
Ubiquitous Infrastructure
Proprietary Content &
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How can we effectively use tech…
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dependsITon your strategy!
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Thanks for Listening
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