Technology for Progress – Museum for survival

Aleksandra JovanovicMiroslav NikolicBorislav Surdic

Who are you?

• What do you do?

• Where do you come from?

What are you going to do?

• What is your reality?

• What are your dreams about?

• Shall you talk about dreams or reality?

Why are you here and what ‘s in it for me?

• … to present our job!

– Marketing strategy

• present a business plan for a future museum!

• find partners for near future!!!

Our Museum is our Super ego - Museum of coal mining

• Can coal become cool?– No finance– No visitors –

only 2,000-2,500 annually

– No dignity– No interest

Result: This old iron is not enough!

Our dreams and our beliefs

• All matter is a manifestation of the Ultimate Reality. Generally, our beliefs don't find modern scientific discoveries contradictory to Taoist thought;

• Nature is a continual balance between yin and yang, and that any attempt to go toward one extreme or the other will be ineffective, self-defeating, and short-lived.

Museum of the Third Wave

• Vision– Sustainable place,

open to other communities, comfortable for life

• Mission– To survive using

heritage as a main resource, to improve quality of life, to preserve a sense of place

Our Approach should be …

• Integrative

• Holistic

• Sustainable– Socially

Responsible– Environmentally

helpful– Economically

feasible

Content of the Third Wave Museum

• First wave – pre-industrial culture and technologies

• Second wave –Industrial culture

• Third wave - interpretation

Management – eco museum, heritage center, theme park?

Heritage in Future - Institutional Capacity

• Museum of History of Technology

• Museum of Social History

• Mini Science center

• Landscape school

• House of sounds and motion

Imagineering economy: Production of Attractions

• Culture• Landscape • Infrastructure

Imagineering economy: the first underground

exhibition in Serbia

• Museum exhibitions

• Inside– Outside– Underground

Landscape Reading: Production of Attractions

• Protection• Learning• Action

– Recreation• Sports

– Relaxation• Photography• Painting• Music

Plan Your marriage, not only wedding!

• Planning:– Spatial plans– Master plan– Social inclusion plan– Interpretation plan

• Exhibitions plan• Communication plan

– Access plan– Marketing plan– Management plan

Knowledge and training

• The Best guides are the best miners

• Training– New jobs– New people

Capacities for tourism - Benchmarking

• Buildings

• Infrastructure

• Management

Economic impacts – Sustainability Key

• Admissions• Shopping• Grants• Donations• Sponsorship• Renting space• Restaurants• Events• Knowledge selling

Education is fun !

• Mini Science centers and mini markets for dreams– Learning and sport!– Sound and Motion!– Sounds of Silence!

Marketing strategy

• Towards partners• Towards visitors

That’s why we are here!

• Strengthen partnership:

• In order to sell in future– we are ready to buy today