Technology as a platform for Innovation
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Transcript of Technology as a platform for Innovation
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Stephane Fournis Territory Sales manager, EEMEA, Media Platforms May, 25th, 2011
Technology as a platform for Innovation
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Consumers are sophisticated in their needs
Customised Dynamic
Relevant Social
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• Rich Media Metrics
– Click-through rate
– Interaction rate
– Average Interaction Time
– Expansion rate
– Average Expanding Time
– Video complete rate
– and many more! – up to 100 standard
– and also customizable!
• Integrated reporting
• Conversion reporting
Allowing Users to ENGAGE Beyond the Click
Click-through
Display Time
Interaction
Expansion
Video complete
Click-through
and more !
NON RICH MEDIA RICH MEDIA
ADDITIONAL ENGAGEMENT
METRICS
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Available AdForms on our properties
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Available formats and features in GDN
File Types Max. file size
Max. file size – polite
download
Animation lenght Maximum frame rate
Unit sizes Image Flash Max. host initiated
play
Max. user-initiated
play
120x600
JPEG, PNG, GIF
SWF (Flash
versions 4-10)
50K 2.2MB 30 sec 4 min 24fps
160x600
200x200
250x250
300x250
336x280
468x60
728x90
Forbidden: pop-ups, auto play, auto download, mouseover-to-play, capturing any personally-identifiable user information
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Expandables on GDN
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Ideas for Interactivity & Video The Rich Media Canvas
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INTERACTIVITY
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A simple Banner?
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Calculators
• Encourage conversion/purchase by letting users find their own information and take an action
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Interactive Content
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IMPACT
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VOLVO
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And provides Results
YouTube users who were exposed to this Volvo homepage ad were:
• 16x more likely than unexposed YouTube users to view Volvo content on YouTube
• 11x more likely to visit the Volvo site
• 7x more likely to conduct a Volvo branded query on a search engine
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Harry Potter
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TRANSFORMATION
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Get Relevant Advertising Content
• Headline – weather-based
• Product Images – weather-based
• Product copy – product-based
• Local Lowe’s – IP-zip code based
• Call-To-Action – BT-based
• Footer image – weather-based
• Ads dynamically assembled on the fly according to user profile, media or behavioural data
• Powered by real time performance optimization and insights engine
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Data Driven Rich Media
• Relevant ads assembled in real time
• Creative assembly rules
• User segment targeting
• Machine learning optimization
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LOCALIZE
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Which of these rates is not Rich Media metric?
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Heart rate
Interaction rate
Expansion rate
Video complete rate
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Which of these rates is not Rich Media metric?
21
Heart rate
Interaction rate
Expansion rate
Video complete rate
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Thank You.