TailCurrent Overview

TailCurrent is a B2B Lead Generation Company

TailCurrent provides fast and scalable lead generation through

Personalized Email Marketing.

Why TailCurrent ?

: First Leads within 4 weeks of start of engagement

: Easy to scale up or down; Open new geographies within 4 weeks.

: We charge only for qualified leads.

: Team has experience of generating sales qualified leads from

markets across the world.

Quick Results

Scalable

Pay for Performance

Proven Success

Week

Understanding Customer Sales Process

Campaign Design, Funnel Building and Account Setup

Campaign Launch

Appointment Setting Process

Research

Campaign Management

1 2 3-4 5 6-12

How do we generate leads ?

WeekUnderstanding Customer Sales Process 21 3-4 5 6-12

Products/Services

Target Geography

Target Industry

Decision Makers

Common Challenges

Current Process

Example of Sales Deals

Customer Analyst

Understanding Customer Sales Process

Lead Qualification Criteria

Industry Reports

Case Studies

Whitepapers

Website Content

Analyst

Knowledge Transfer

Campaign Design Inputs

Research Team

Research 21 3-4 5 6-12

Research on Eco System

Industry size

Current Market trends

Budget Allocation

Roles of Decision Makers

Seasonal Transition

Sources of the Companies

Total Customer base

Marketing Collateral

Competitor Collateral

Sales Process

Understanding

Customer Sales

Process

Lead Qualification

Criteria

Week

Research Team

Fund ManagementHedge Funds Investment Banks

Europe

Asset Mgmt

AUM 1BN-10 BN

T+0 Campaign

CFO/COO

USA

Wealth Mgmt

System Consulting

Campaign

Head of Operations,

Finance

Middle East

AUM >350MN

CTO Campaign

CTO, Head of IT

Campaigns

Campaign Funnels

Campaign Design and Funnel Building 21 3-4 5 6-12

Listing

Mapping

Mining

Week

CustomerAnalyst

Campaign Drafts

Sales Pitch Campaign

Awareness Campaign

Disclaimer

Sales Bridge Number

Do Not Contact List

Advanced mail deliverability setup

– DKIM/SPF/Dedicated IP

SPAM Feedback loop Setup

Outlook Configuration

TailCurrent Proprietary CRM Setup

Account Setup

Technical Team

Account Setup 21 3-4 5 6-12Week

Campaign Launch 21 3-4 5 6-12

DAY -1

DAY -2

DAY -3

DAY -4

DAY -5

Launch System Consulting Campaign

Week

Launch Fund Management Campaign

Launch CTO Campaign Launch Hedge Funds Campaign

Launch T+0 Campaign

CONTINUE

MODIFY

STOP

CONTINUE

Hedge Funds Campaign - Response Management

T+0 Campaign

CTO Campaign

System Consulting Campaign

Fund Management Campaign

Lead

Cold

Negative

Hot

Research TeamTailCurrent Proprietary CRM

Response Analysis

Market Insights

Periodic Reports

Campaign Management 21 3-4 5 6-12Week

T+0 campaign CTO campaign

Lead

Research Team Forwards

Analyst

AUM > 350MN

COO

Mid / Back Office Req

Meeting with a Demo

Lead Qualified

Context (Call/Meeting)

Company Profile

Key Decision Makers

Campaign Details

Calendar Invite

Lead Disqualified

LEAD ACCEPTED

Format Exchange

Lead

Research Team Forwards

Analyst

No need, but ready to learn

Call me anytime

Mid / Back Office Req

Meeting with a Demo

Appointment Setting Process

Do Not Contact List Management

Spam Feedback Loop

Customer Periodic Updates

DNC from customer end

List of nurturing Leads

Response Updates

Cold Response: Give them

Cooling off period 1 Month

Negative Response: Never

Touch Them

Marketer Outlook

DNC List

1. Avet Capital

2. KS Capital

3. Technology

Crossover Ventures

4. Ada Investments

Geography Served Industry Segments Decision Makers

CFO, Revenue Manager

CMO, VP Digital Marketing Brand Manager

Director IT/QA, Head of Testing, CTO

Europe / UKAPACUSA

Middle East

TailCurrent Reach

Healthcare

Retail

ISV

COO, Partners, Head of Operations/FinanceBFSI

"

"

"

Customers Speak

TailCurrent has enabled us to generate real customer

interest instead of casual and noisy traffic. Our investment

has been paid many times over in a few short weeks.

Founder and CEO

One of the world's largest

software testing companies

As discussed, please do congratulate your team on the

lead that has now become a deal.

Please have them go for a dinner and drinks and include

that in your next invoice to us

Executive Vice President

One of the leading IT Services Company The other Michigan based opportunity that came

through you was closed last week. we are waiting for

their data dump to work on – Thank you

A nice hot lead on a cold Monday morning.

Director Sales

One of the leading providers of

Customer Loyalty and CRM Solutions

This is a very good lead - The company is a potential

major prospect for us and we have tried to get into this

account before. Thanks for getting us in!

“ “

"Founder and Director

leading provider of Revenue Cycle Management

Healthcare industry - US

“ “

"Director Sales

One of the leading providers of online

Advertisement platform - UK

“

“

“ “

“

“

Next Steps …

1. Give us a brief of your services, markets and target customers.

Define lead qualification criteria

Define geography or vertical to target.

2. We come back with a pilot proposal.

Number of leads in pilot.

Time frame of pilot.

Cost of pilot, Cost per lead in the pilot.

Support required to execute campaigns.