TechCrunch Disrupt NY 2014 Recap
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Transcript of TechCrunch Disrupt NY 2014 Recap
DISRUPT NEW YORK 2014
2K CONFERENCE ATTENDEES
46 SPEAKERS
190 EXHIBITORS
& SPONSORS
200 TOP PRESS ATTENDEES
1K HACKATHON ATTENDEES
TechCrunch held its 10th annual Disrupt Hackathon and Conference from May 3rd to 7th at the Manhattan Center in New York City.
96 HACKER
PROJECTS
TRAFFIC GENERATED 2.2M
UNIQUE VISITORS 5.5M PAGE VIEWS
3M VISITS
é 60% YoY 40% is mobile
é 68% YoY 34% is mobile
é 61% YoY 38% is mobile
95K LIVESTREAM
HOURS VIEWED
1.1M VIDEO VIEWS
é 313% YoY 38% is mobile
May 3-8, 2014 | YoY growth is based off of traffic from Disrupt NY 2013
Featured above: Yancey Stricker (Co-Founder & CEO, Kickstarter); Marissa Mayer (CEO, Yahoo); Shane Smith (Co-Founder & CEO, VICE); Sophia Amoruso (Co-Founder & CEO, Nasty Gal); Hosain Rahman (Founder & CEO, Jawbone)
A top-notch speaker line-up, dozens of livestreaming hours, tons of early-stage startup exhibitors, and a handful of drones flying overhead in Hardware Alley make this Disrupt a great Disrupt.
247K LIVESTREAM
VIEWERS
CONTENT PUBLISHED 108 ARTICLES
215 TCTV VIDEOS
377 SOCIAL MEDIA
POSTS
With 25 panels, 27 startup demos, and a Hackathon, TechCrunch’s annual gathering in New York produced plenty of news, insight, and controversy.
#DisruptMeme received the most socially-referred page views è
MEDIA GENERATED é500%
ONSITE BROADCAST MEDIA
é131% SOCIAL MEDIA IMPRESSIONS
é84% TRADITIONAL
MEDIA IMPRESSIONS
Over 200 top media attendees covered Disrupt New York, helping to generate explosive media growth across the country.
Media coverage expanded beyond traditional tech press and into business, finance, and lifestyle brands.
é56% OVERALL
SHARE-OF-VOICE
= Compared to Disrupt NY 2013…
STARTUP BATTLEFIELD 500+ APPLICANTS
25 COMPETITORS
30 JUDGES
Since 2007, 350 companies, usually under a year old, have competed in Battlefield. Amazingly, these companies have raised $2.4 billion after appearing on the Disrupt stage.
Vurb’s winning pitch
Battlefield finalist, Mink
24-HOUR HACKATHON 1K
HACKERS 96
HACKER PROJECTS
1 WINNER: VRBAN
Once again, hackers from around the world gathered together to build something awesome using various tools and APIs provided by our sponsors.
Vrban’s winning pitch and backstage interview
SOCIAL MEDIA GROWTH
17K HASHTAG USES
425K SOCIAL REFERRALS
203K SOCIAL SHARES
577M IMPRESSIONS
A 24/7 tech news cycle, compelling content, and spontaneous selfies with the tech industry’s best and brightest took TechCrunch’s social media presence to new heights.
37.7K SOCIAL MENTIONS
May 3-8, 2014 | YoY growth is based off of traffic from Disrupt NY 2013
#HackDisrupt, #TCDisrupt, #Disrupt, #DisruptMeme
é 131% YoY é 61% YoY Accounts for 15% of all referrals to TechCrunch
é 21% YoY
Via share buttons only
TCTV VIDEO
1.1M TOTAL
VIDEO VIEWS
172.5K YOUTUBE
207K TECHCRUNCH
TechCrunch TV produced an impressive suite of high-quality, all-killer-no-filler Disrupt programming—live onstage and backstage interviews and tours of Startup and Hardware Alleys.
766K AOL ON NETWORK
19% is mobile 45% is mobile 30% is mobile
= 95K LIVESTREAM
HOURS VIEWED
By 247K viewers é 313% YoY
May 3-8, 2014 | YoY growth is based off of traffic from Disrupt NY 2013
Featured above: Colleen Taylor (Editorial Director, TechCrunch) interviewing Sophia Amoruso (Co-Founder & CEO, Nasty Gal)
HBO’S SILICON VALLEY One of Disrupt New York’s biggest highlights was when TechCrunch founder Michael Arrington interviewed the cast and crew of HBO’s hit series Silicon Valley.
As one would expect from a show about tech entrepreneurs in Silicon Valley, TechCrunch, specifically the Disrupt conference, plays a huge role.
The first season climaxes with the founders of the fictional startup, Pied Piper, attending Disrupt San Francisco and pitching their company in Startup Battlefield. Featured above: Alec Berg (writer, executive producer); Mike Judge (co-creator,
director, executive producer, writer); TJ Miller (actor); Thomas Middleditch (actor)
To make it as authentic as possible, the Silicon Valley crew recreated Disrupt San Francisco in great detail—even using the same printers for the signage and badges, and using past Startup Alley exhibitors as extras.
Watch the video Recreating TechCrunch Disrupt.