Rollad Techcrunch
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rollad Private marketplace with realtime trading platform Technologies for result суббота, 8 декабря 12 г.
Transcript of Rollad Techcrunch
rollad
Private marketplace with real-‐time
trading platform
Technologies for result
суббота, 8 декабря 12 г.
rollad
Display advertising market
Russia 2012 2014
$2 bln $3,5 bln Total market
$500 mln $1,2 bln Display advertising
$1,1 bln $2,3 bln Paid searchSource: Zenith Optimedia, ACAR, RAEC , experts estimates
Rollad is aiming to automate buying and selling in the rapidly growing Russian online advertising market, which should be at $3,5 billion by 2014
Technologies for result
суббота, 8 декабря 12 г.
rollad
Our product
Technologies for result
Our main product is a private marketplace with a real-‐time trading platform that helps advertisers or their agencies to create dynamic ads and plan, buy, and control advertising campaigns with premium publishers.Choose publishers
Create dynamic ads Control
Buy
Plan
суббота, 8 декабря 12 г.
rollad
Why private marketplace and what problem do we solve?
Technologies for result
Private marketplaces will encourage brands from paying premium publishers directly for their inventory, to using an efficient and transparent programmatic buying environment to support the entire lifecycle of the advertising campaign. Publishers benefit from it as well, because it will lead to higher revenue and better ad quality.
Brands aren’t investing very much advertising money into programmatic buying environments, because of the low quality of inventory available via advertising networks and RTB platforms.
суббота, 8 декабря 12 г.
rollad
So what are the benefits of the Rollad?
Technologies for result
Access to premium advertising inventory.
Brand-‐safe environment for both advertiser and publisher.
Ability to control the real-‐time bidding process with CPM, CPC, CPA, CPO and CR parameters.
Capacity for forecasting campaign results, media planning, and real-‐time reporting.
суббота, 8 декабря 12 г.
rollad
Who are our customers?
Technologies for result
Today our key customers are more than 70 brand advertisers and 40 agenciesWe are serving more than 300 premium Russian online publishers and 10 mln auctions daily
суббота, 8 декабря 12 г.
Andrew FominCEO, has 13 years of extensive experience in the Russian online advertising market. Before Rollad, he worked as a Deputy Technical Director in Begun, the first Russian contextual advertising company. Before that, he served as the head of UI/UX Department at SpyLOG, a Russian website analytics and statistics company
Sergey KedrovBusiness Development Director, has 8 years of experience in website statistics/analytics service development. Before Rollad, he worked as Head of consulting in OpenStat, formerly SpyLOG.
Alexey BasovMentor
Konstantin SinyushinSuccessful hi-‐tech market investor . Founder of The Untitled venture capital company.
rollad
Our team
Technologies for result
Today we are a team of 15 highly-‐skilled members
суббота, 8 декабря 12 г.
rollad
What we are doing here?
Technologies for result
We are looking for $3M in investments for platform development and international expansion.
суббота, 8 декабря 12 г.
rollad +7 (499) 505-‐50-‐[email protected]
Thank you!
Technologies for result
суббота, 8 декабря 12 г.
