TECHATORN Portfolio.compressed(1)
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TECHAT O R N
P O R TFOLIOf a s h i o n d e s i g n e r . t r e n d a d v i s o r
TREND ANALYSIS
BRAND DEVELOPMENT
PRODUCT DESIGNTEAM
MANAGEMENTPERSONAL
PRODUCT DESIGNPRODUCTION
DEVELOPMENT
I DO…
…CREATIVE HARD WORK
I AM…
I S P E A K …E N G L I S HF R E N C H
PASSIONATE FUN
TECHATORN SOPATHANUNDORN
SENSE OF STYLEI HAVE…
.
CLEAR VISIONCULTURE AWEARNESS
.
…REAL
.THAI
100%FORWARD.I LOVEFASHION
VINTAGE.MUSIC
EDUCATION
EXPERIENCE
Present
20152014
2014 2012
2012 2011
201120102010
2009
2006
ASAP PARIS; Urban french onl ine storeCreat ive, Art ist ic advisor- as buyer; source new brands/products with the company buying strategy. - as creative adviser; identify potential trends, new designers, Define themes and stories for campaign, look-book shooting and online content. Design 1st in-house label collection.
TALLY WEIJL DESIGN, Trend coordinatorForecasting trends, color, fabric and lifestyle.Develop trend boards to inspire seasonal key looks throughout the calendar year that are presented to both Design & buying team to drive product development.
TALLY WEIJL DESIGN , Accesser y s tud io ass is tan tdesign and following the development of bags and branding products.Atel ier Kim Bernadin Par is , Des ign ass is tan tDevelop design range to make sure it evolves the needs of the customer.RKIA AIT BLAL HAUTE COUTURE Parisin ternship Des igner ass is tan t ; Hand made wedding dress.Mt. Olympus Water and Theme Park, USAControl the rides and retail shops.
CHRISTINE PHUNG, Design assistantDesign, pattern cutting, construction and execution. Collate and research on current & future trends as well as colour, fabric and styling to drive product and range development for the label and MANGO Fashion Awards 2012.Develop capsule collection for Paul&Joe, L’occitaine, Rossignol.
Creat ive Manager A-List Co.Ltd. , Thai landDistr ibutor ; Valent ino, Chloé, J immy Choo Own Brand ; Disaya, Matter makers, The only son and Something Boudoi rResponsible for the overall creative direction including brands DNA, imagery and content. Oversee the creation of all brands asset to ensure consistency across customer points.Develop new ideas and brand building initiatives including digital media.Team management responsibilities
www.a l i s t .co. th
EDUCATION
2011-20122008-20112003-2006
1996-2002
Mod’ Art International, Paris. Master degree “création et production luxe”
Mod’ Art International, Paris. Diploma “Stylism et Modelism”
High School; Samsen Wittayalai, Bangkok
University; Bachelor of Art, Archeology Faculty, Silpakorn university Bangkok.
Major; English language. Minor; Anthropology.
TREND ANALYSIS
BRAND DEVELOPMENT
° ME
One of the most successful fashion retail in Bangkok. Established in 2004, A-List Corporate Limited. was found in
response to the growing demand of modern high quality, lifestyle luxuries.
The company carry world major luxury brand such as Valentino, Chloé and Jimmy Choo.
The company own brands, producing ready-to-wear are on the top of Thai and Asian retail market; DISAYA, MATTER MAKERS,
THE ONLY SONwww.alist.co.th
CREATIVE MANAGER
Overall creative direction including brands DNA, imagery and content. Oversee the creation to ensure consistency across customer points.Develop new ideas and brand building initiativesTeam management responsibilities
DISAYA BANGKOK
TREND ANALYSISBRAND DEVELOPMENT
AW_DISAYA_logo-20150210.aiDate of issue: 2015-02-10
DISAYABrand Mark 2015
DISAYA BANGKOK
TREND ANALYSISBRAND DEVELOPMENT
AW_DISAYA_logo-20150210.aiDate of issue: 2015-02-10
DISAYABrand Mark 2015
LESS SUGAR MORE CULTURE
2015 2016
LIFE STYLE
Feminine, hedonistic, seductive.
She looks for feminist that doesn’t have typical clichés.
She is fashion-oriented, her style and allure are more clean and confident.
DISAYA BANGKOK
RO
MA
NTI
C
REFINE
MEN
T
BO
UR
GEO
IS
SA
VO
IR-
FA
IR
E
RE
BE
L
TREND ANALYSISBRAND DEVELOPMENT
DISAYA BANGKOK
TREND ANALYSISBRAND DEVELOPMENT
INTRODUCING #RICHMIX
WAY OF DRESSING.THE OLD HOUSE CODE
WAS ALWAYS ABOUT TOTAL LOOK.
IN ORDER TO AIME FOR YOUNGER, AND
MODERN APPEALING, THE COLLECTION CAN
BE MIX AND MATCH WITH SIMPLE, CASUAL
STYLE.
CORPORATE IDENTITY
STATIONARY
HANG TAG
CORPORATE IDENTITY
PACKAGING
SHOE BOX
DISAYA BANGKOK
CORPORATE COL OU
R
TREND ANALYSISBRAND DEVELOPMENT
DISAYA BANGKOK
CORPORATE IDENTITY
PACKAGING
SHOPPING BAG
1 Size SS
1
2
4
3
5
2 Size S
3 Size M
4 Size L
5 Spacia l Ribbon for Birthday Gift , Occasion
TREND ANALYSISBRAND DEVELOPMENT
D I S A Y AS A I L O R VALENTINES P R I N GS U M M E Rcol lect ion2 0 1 7
TREND ANALYSISBRAND DEVELOPMENT
DISAYA BANGKOK
TREND ANALYSISBRAND DEVELOPMENT
START FROM THE BEGINING
THE IDEA OF BUILDING THE NEW HIP BRAND.
INCHARGE OF THE BRAND IDENTITY,
COLLECTION DEVELOPMENT,VISION,
BRAND IMAGENARY RETAIL POSITION AND THE STORE CONCEPT
WAS BORN AS THE NEW READY-TO-WEAR AIM ON GENERATION
Z www.matter-makers.com
TREND ANALYSISBRAND DEVELOPMENT
PREMIUM QUALITYH Y B R I D D E S I G NT H E N E W C O O LE L E V AT E D B A S I CB U Z Z W O R T H YHIGH-MID MARKETS T Y L E A D D I C T E DD E S I G N M A T T E R
www.matter-makers.com
TREND ANALYSISBRAND DEVELOPMENT
MATTER MAKERS BANGKOK
TREND ANALYSISBRAND DEVELOPMENT
MATTER MAKERS BANGKOK
URBAN PROACTIVISTSTYLE
a new breed of urban activist, one that is future-driven and digitally wired. Designers turn their focus to the everyday tools required to access our increasingly significant virtual worlds.City casuals will be reworked for the digital generation, whose work/life boundaries are increasingly blurred. This is power dressing for the web generation.
Renee Verhoven
Maria Ke Fisherman
K t r a f f a
MATTER MAKERS BANGKOK
TREND ANALYSISBRAND DEVELOPMENT
MATTER MAKERS BANGKOK
.LOGO DESIGN.CI COLOURS.PACKAGING
CONCEPT
Logo placing on metallic surfaces giving a modern edge to the packaging and labeling. !
TREND ANALYSISBRAND DEVELOPMENT
ปักโลโก้
or
MATTER MAKERS BANGKOK
.UNIFORM DESIGN
TREND ANALYSISBRAND DEVELOPMENT
A l o n g s i d e t h e c o m p o n e n t s t h a t enable stores to be u p d a t e d a n d refreshed, our concept have gone one step f u r t h e r, o p e n i n g spaces where the entire structure is d e s i g n e d t o b e fl e x i b l e .D i g i t a l w a l l i s designed to update the collection easily.
!
THE STOREMATTER MAKERS
BANGKOK
TREND ANALYSISBRAND DEVELOPMENT
THE STORE
TREND ANALYSISBRAND DEVELOPMENT
MATTER MAKERS BANGKOK
MATTER MAKERS BANGKOK
e x C O O L s i v eYOUTHFUL SILHOUETTEB O L DL A I D B A C KI N D E P E N D E N T
KEYSTYLE
TREND ANALYSISBRAND DEVELOPMENT
MATTER MAKERS BANGKOK
.1ST COLLECTION
RAGE DEVELOPPED
UNDER MY DIRECTION.WORKING
WITH DESIGNERS
TEAM TO CREATE THE
COLLECTION
TREND ANALYSISBRAND DEVELOPMENT
TREND COORDINATOR
Forecasting trends, color, fabric and lifestyle.Develop trend boards to inspire seasonal key looks throughout the calendar year that are presented to both Design & buying team to drive product development.
TALLY WEIJLPARIS
TALLY WEiJL, the TREND TEAM is continuously traveling around the world to identify the newest FASHION TRENDS.
The inspirations for collections come straight from CREATIVE TEAM in Paris and are being created at the
TALLY WEiJL CAMPUS in Basel. 0ver years, TALLY WEiJL gained more ground, steadily opening more than 100 stores
per year! Today, TALLY WEiJL is part of the top global players in fashion, boasting nearly 800 Stores in 38
Countries all over the world.
The silhouette: fit & flairKey items: the waisted fit-&-flair dress, the peplum dress, the A-line skirt, the pencil skirt, the button-through blouse, the lace top, the braletteColour: a palette of pretty pastels, pink, powdered blue, mint, lilac, cream, buttercup and gold Print & pattern: cute conversationals, all-over florals, placement rose prints and spotsFabric: cotton, satin, lace, organza, fine knits, tweedDetails & trims: sheer inserts, ruffles, pep-lumsFootwear & accessories: ankle-strap plat-forms styled with socks, skinny belts
EA SUMMER - Prim and Proper TALLY WEIJLPARIS
TREND ANALYSISBRAND DEVELOPMENT
EA SUMMER - Field of Dreams
The silhouette: loose and relaxKey items: the flower shirt dress. Long skirt, dangaree, nuitsette top. the button-through blouse, the lace top, the braletteColour: a palette of pretty pastels, pink, powdered blue, mint, lilac, cream, buttercup and gold Print & pattern: pretty feminin, all-over floralsvinchy country side checkFabric: cotton, satin, chiffon.Details & trims: transparentcy, ruffles, loose peplumsFootwear & accessories: ankle-strap platforms styled, Hat.
TREND ANALYSISBRAND DEVELOPMENT
TALLY WEIJLPARIS
TREND ANALYSISBRAND DEVELOPMENT/STUDIO COLLECTION
TREND ANALYSISACCESSORIES
TALLY WEIJLPARIS
TREND ANALYSISACCESSORIES
TALLY WEIJLPARIS
TREND ANALYSISACCESSORIES
TALLY WEIJLPARIS
TREND ANALYSISACCESSORIES
TALLY WEIJLPARIS
PRODUCT DESIGN
DEVELOPMENT
EXCLUSIVE PRODUCT
DESIGN FOR MC DONALD’S
EU.
PRODUCT DESIGNDESIGN DEVELOPMENT
PRODUCT DESIGNDESIGN DEVELOPMENT
MC DONALD’S
PRODUCT DESIGNDESIGN DEVELOPMENT
MARSEILLE
MCDONALD’S CLUB
DOSDEVANT
T E ES H I R T
100% coton
BRODERIES / MONOGRAMMES
1. MANCHES COURTES2. MANCHES LONGUES
MC DONALD’S
PRODUCT DESIGNDESIGN DEVELOPMENT
HATS
BANDE RÉFLÉCHISSANTE***
ÉCUSSONS à COUDRE
*
*
MC DONALD’S
PRODUCT DESIGNDESIGN DEVELOPMENT
CHRISTINE PHUNG
Design, pattern making, construction and execution.
Collate and research on current & future trends as well as colour, fabric and styling to drive product and range development
for the label and MANGO Fashion Awards 2012.
Develop capsule collection for Paul&Joe, L’occitaine, Rossignol and in house shoes
and handbags made in Portugal
PRODUCT DESIGNDESIGN DEVELOPMENT
CHRISTINE PHUNG
PRODUCT DESIGNDESIGN DEVELOPMENT
CHRISTINE PHUNG
PRODUCT DESIGNDESIGN DEVELOPMENT
COMMENTS
first prototype
THE SOLE IS NOT PLACED CORRECTLY. IT IS NOT PARAREL WITH THE FLOOR.PLEASE FIND THE SOLUTION BEFORE THE PRODUCTION
SHOES = BOOTSCOMMENTS
****NEW REQUEST
****NEW REQUEST
ADD 4CM FOR THE SHOE LACES
+2CM +2CM
first prototype
COLOUR CHANGEMENT FOR THE BLACK VERSION
SHOES = DERBY
GREY1GREY1
GREY3
GREY2
GREY3NOT CHANGE
BLACKBLACK
GREY1
CHRISTINE PHUNG
PRODUCT DESIGNDESIGN DEVELOPMENT
CHRISTINE PHUNG
PRODUCT DESIGNDESIGN DEVELOPMENT
Designed and constructed an
apron prototype for l’Occitaine as
the brand uniform.
Currently use in shops
worldwide.
CHRISTINE PHUNGFor L’Occitaine
PRODUCT DESIGNDESIGN DEVELOPMENT
ASAPPARIS
E-COMMERCE
As creative advisor; identify potential trends, new designers,
Define themes and stories for campaign, look-book shooting and
online content. Design 1st in-house label collection.
PRODUCT DESIGNDESIGN DEVELOPMENT
ASAP PARISE-COMMERCE
PRODUCT DESIGNDESIGN DEVELOPMENT
Collection plan26 ref. Women/6 ref. Men H / 5 fabricsupdated 26 Nov.
Marceline
Lucie
Adèle
Olive
Adeline
Félicite
Charlotte
Alex
Mathild1
Mathild2
Sophie
Marie
Virginie
Caroline
Zoé
Fred
Angèle1
Cam1
Em
émélie
Angèle2
Malvina1
Malvina2
Malvina3
Françoise1
Eve1
Eve2
Françoise2
Clem
14-0848tpxCam2
Cam4
H H
H H
H H
QUILTED
fabrics
cancelled
FLEECE
FLEECE
MILANO
JERSEY
COTTON
SCUBAASAP PARIS
E-COMMERCE
PRODUCT DESIGNDESIGN DEVELOPMENT
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ASAP PARISE-COMMERCE
PRODUCT DESIGNDESIGN DEVELOPMENT
INJECTION2 Collection plan28 ref. 11 Sweater /13 Tees / 2 Tanks / 1 Polo updated 2 APRIL 15
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PERSONAL PRODUCT DESIGN
PRODUCTION DEVELOPMENT
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
HANDBAGS
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
HANDBAGS
inbetween
PRODUCT RANGE
#2#5
#8
#10
#9#11
#12
#7
#4
#3
#1inbetween#13#6
inbetween
PRODUCTS RANGE
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
HANDBAGS
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
HANDBAGS
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
HANDBAGS#1
Style
Style : RECTANGULAR Ref : Materials
Body
leather
front view back view
front open view
DATE : Supplier :Page :
Design specification
zip metal :51 cm separable x 113,5 cm x 117,5 cm x 2
rivet x 4
etc.
x 2 x 2
snap x 16
etc.
etc.
etc.
etc.
clasp x 1
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
HANDBAGS
#1
Style
Style : RECTANGULAR Ref : Materials
Body
leather
front view back view
front open view
DATE : Supplier :Page :
Design specification
zip metal :51 cm separable x 113,5 cm x 117,5 cm x 2
rivet x 4
etc.
x 2 x 2
snap x 16
etc.
etc.
etc.
etc.
clasp x 1
#1Style : BACKPACK/ CHECKPOINT
DATE : 27/06/14 Supplier : Movext
Comments sheetTEÉM
-proportion ok-no sewing on the front/ no strap-reinforce the bottom part of the bag to keep structure.-tone on tone hand stitch on the lateral sew
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
HANDBAGS
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
HANDBAGS
JEWELRY
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
All the designs and visual are authentic under my own admiring passion.
timeless cool
bijoux créateur PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
1984 JEWELRY
1984is my own jewelry line
created in 2016.Handmade in Bangkok.The collection includes
chokers, bracelet, handcuffs and earrings.
Diamond crown
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
1984 JEWELRY
Emerald Square Cut
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
1984 JEWELRY
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
1984 JEWELRY
Tapered
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
1984 JEWELRY
1984 JEWELRY
PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT
TECHATORN [email protected]
www.techatorn.com+33 6 79 47 69 24