2016 Art Director Portfolio.compressed
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Transcript of 2016 Art Director Portfolio.compressed
ART
DIRECTOR
PORTFOLIO
2016
OTHERTVCPRINTEVENTTV
OCTOBERBAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
ban tinh ca mua dong cuc sen
ban tinh ca mua dong cuc sen
/ YANTV
WWW.YAN.VN
BAN TINH CA MUA DONG CUC SEN8.00 PM
BAN TINH CA MUA DONG CUC SEN8.00 PM
BAN TINH CA MUA DONG CUC SEN8.00 PM
BAN TINH CA MUA DONG CUC SEN8.00 PM
BAN TINH CA MUA DONG CUC SEN8.00 PM
THU TAISAO ONLINE
TV
TV
YANTV TO THE MAX 2013
To The MAX is the primary concept of Yan Generation campaign in 2013. In order to create
a channel look which is match with that spirit I come up with this art direction. The general idea
for it is everything explore from minimum to maximum and increase the level of volume in
term of graphic, colour and shape.
Role: Art Director / Graphic Designer
STOP THE DOMESTICVIOLENCE
AN NHIEU BANH KEM KHIENCO THE CUA BAN MAP U.
BAN CO BIET
Nu Cong Gia Chanh
9.30 T 731 .12
T 731 .12
Nu Cong Gia Chanh
9.30 Hanh Phuc Duoc Lam Me - Tap 30
21.30TOI NAY
MOT KG BANH BAOCO THE LAM BAN MAP LEN
10 KG THIT MO, VA BUNG BANSE BU HON NHIEU LAM.
BAN CO BIET
LUONG BANG QUANG ft.LUONG BICH HUU
Trai Tim Ngheo Hoa Da Va Khong Con Ai YeuTuyen Tap Ca Khuc Tinh Ca
Sony Record
Hanh Phuc Duoc Lam Me
TV
TV
Channel B 2014
ChannelB is the new TV channel which is focus on female audiences from 20 to 35, therefore I
come up with this art direction which is not too young but modern, elegant and feminine.
Role: Art Director / Graphic Designer
FO R E VER
YO U NG
KPOP
LIVE
CONCERTS
TỐI NAY
1030
PM
1230
CÔ DÂUĐẠI CHIẾNTẬP 1
TRƯA NAY
AM
1015
T7
31 /12
CHỈ CÓTHỂ LÀYAN
TIÊU ĐIỂM
PM
100K. VNĐ
150K. VNĐ
100K. VNĐ
LIFESTYLENEWS VOUCHER
100K. VNĐ
150K. VNĐ100
K. VNĐ
LIFESTYLE
NEWS
VOUCHER
THE SECRET
OF STAYING
YOUNG IS TO
LIVE HONESTLY,
EAT SLOWLY,
AND LIE ABOUT
YOUR AGE.
Lu
cille
B
all
TV
FO R E VER
YO U NG
TV
THE SECRET
OF STAYING
YOUNG IS TO
LIVE HONESTLY,
EAT SLOWLY,
AND LIE ABOUT
YOUR AGE.
Lu
cille
B
all
FO R E VER
YO U NG
FO
R
E VER
YO
U N
G
YANTV FOREVER YOUNG ( Concept )
2014
The new channel look of YanTV in 2015. In the trend of flat design and responsive layouts, I come up with the
idea to simply the whole design of Yan group. Get inspired by Terry Richardson portrait photographs, I
used the young faces to presents “Young Expression” to the viewer to give them the energy of youth directly.
.
Role: Art Director / Graphic Designer
OTHERTVCPRINTEVENTTV
EVENT
EVENT
AKZONOBEL ( Concept )
2016 The key-visuals created in order to bring out
the new spirits of Akzonobel’s annual competition: Energy - Speed - Leading
Role: Art Director / Graphic Designer
EVENT
EVENT
VIETNAM INTERNATIONAL MOTORSHOW 2016 ( Concept )
2016
The key-visuals created in order to presenting a new look for VIMS which is yet premium, dynamic and
progressive. I worked with the team of IMS to create several key-visual options.
Role: Art Director / Graphic Designer
EVENT
EVENT
Audi A4 Progressive ( Concept )
2016
In order to launching their latest car model A4 in Vietnam, Audi was seeking for a
totally new key-visual for their campaign. I created several options which follows the
spirit of Audi but more conceptual. The design inspired by the space-discovery-era
and A4’s signature front grill. .
Role: Art Director / Graphic Designer
OTHERTVCPRINTEVENTTV
iLA SUMMER Campaign 2015
This campaign featured five study programs of iLA in Summer. Each of one will also featured one student in relevant program.
The idea is from ground, they will become “ giant” to really control the scene and become a successful person.
Role: Art Director / Graphic Designer
OPPO M5 2015
A special Key-Visual for Oppo to announce their new product Miror5 in Vietnamese market. The concept around this
beautiful masterpiece is the Transformation of Diamond.
Role: Art Director
Ovaltine 2011
We make some funny / dark humour situation for the short kids. The Ovaltine product appears as a vital solution for all the
situation, even it helps the kids survival!
Client: Ovaltine Agency: Young&Rubicam
Creative Direction: Travis Sorge Art Direction: Tung Le
Copy Writing: Trong Nguyen
OTHERTVCPRINTEVENTTV
TVC
TVC
KUN - LoveInFarm 45s TVC 2015
This is the first “ episode” for the TVC series which should remain as the biggest campaign of IDP this year. The film was an introduce the
new partnership between Kun family and Liverpool players to agains the evil armies and save the goodness.
In this project, I collaborated with an European production house to bring the new standard for 3d animation TVC in Vietnam.
Client: IDP Agency: JWT
Creative Direction: Steve Clay, Ngoc Nguyen, Tue Trinh Art Direction: Tung Le,
Copy Writing: Tue Trinh, Minh Thi
TVC
TVC
KUN - LoveInFarm 30s TVC 2015
The TVC was an introduce a new relationship between Chop Chop - the boy - and Moo - a cow but in shape of soccer ball. In this
project, I collaborated with an European production house to bring the new standard for 3d animation TVC in Vietnam, and also to
create Moo - a playful and childlike character - for the series.
Client: IDP Agency: JWT
Creative Direction: Steve Clay Art Direction: Tung Le
Copy Writing: Tue Trinh, Minh Thi
OTHERTVCPRINTEVENTTV
OTHER
OTHER
ENSURE ( Concept )
2015
There are few in many difference concept and sketches which I developed for
Ensure’s latest key visual. The challenge was using a solid and smart KV which raise the awareness of the consumer
about their lack of nutrition issue.
Client: Ensure Region Agency: JWT
Creative Direction: Steve Clay Art Direction: Tung Le
Copy Writing: Tue Trinh
OTHER
OTHER
C for Creativity 2013
This is the campaign that I worked with Creative Bay, a Creative Studio which I also founded in 2012.
The letter “C” stands for Creativity. Hence, each “C” has a different expression with different style.
Role: Creative Director, Art Director
OTHER
OTHER
VESPA All Seasons Calendar 2012
PIiaggio - Vespa is one of my favourite brand. They are always looking for the
freedom, freshness, youth in all their product. With the themes “ Four Season
of Vespa”, I created an art direction for their new calendar with difference
visuals for each seasons.
Role: Art Director, Graphic Designer
OTHER
OTHER
NOKIA LUCKY 9 2012
This year, Nokia launched their promotion campaign named “ Luck 9”.
People can download numerous visuals of “ 9” , which mean the lucky number in
asian. I create 9 difference visuals in difference themes with animation and make them to Nokia N9‘s screensaver.
Role: Art Director / Graphic Designer
OTHER
OTHER
KU 2014
My latest digital art works collection in the activities of Saigon Artbook 4th edition.
Role: Art Director / Visual Artist
THANK YOU FOR YOUR TIME!
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