The Worlds Most Advanced Video Monetization Platform for Premium Publishers

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A First Look at Deal-ID Marketplace

Presented by:

Vijay BalanSVP, Client Services

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- Founded in 2007

- 130 employees across four offices

- 5bn video ads delivered monthly

- Top 2-3 position on ComScore in the U.S. by video ads served

- 100% sell-side focused. No agency/advertiser business

- Helps premium publishers drive cross-platform video ad revenue

LiveRail: An Introduction

Programmatic is reshaping ops and sales

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- Programmatic Advertiser Demand is Exploding

- The shift to programmatic is defining the role of ad operations

- New Technology Enabling Premium Adoption

- Enabling Sales Teams to Focus on Sponsorships

What is a Deal

- High performance (CTR / VTR) packages

- Audience verified packages (Nielsen OCR / Comscore VCE)

- Supply Quality score package (Adtricity, Integral AdScience)

- Live event package

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Deal-ID Marketplace

- The best combination of tools and service

- Allows publisher to have full control over the sales process

- .. And still execute in a programmatic, non guaranteed environment

- Buyers can now see packages of inventory offering visibility

- Publishers can incentivize buyers by offering additional levers like

- First look

- First party data

- Better forecast on available volume and price

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Source: Forrester Report April’13

Programmatic Video Spending is Rising

2013 2014

Programmatic spend $402 $686 $1,141

% total spending 14% 19% 24%

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Thank You!