4/19/2016 Tech takes the Super Bowl

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Super 'techie' BowlRob KeltonEmployee CommunicationsFebruary 8, 2016

As Intel looks to transform sports experiences, the 70,000 fans who attended yesterday’s Super Bowl 50—in addition to the93 million who tuned in on TV—got a whole lot of Intel.

The event played out in Intel’s backyard at Levi’s Stadium, where Intel is a sponsor and has its own plaza. Hundreds of Intel-based servers in the stadium data center handled Internet traffic coming in and going out of the stadium as the DenverBroncos defeated the Carolina Panthers 24-10. In all, USA Today called it “the most technologically advanced Super Bowlever.”

Levi’s Stadium is usually home to the National Football League’s (NFL) San Francisco 49ers, whose fans are often dubbed“Ninerds” anyways because the stadium is in the heart of the Silicon Valley. Yesterday’s event, reported BloombergBusiness, included money donated by “Tech MVPs” such as Intel, Google, Yahoo and Apple to win the bid to host the SuperBowl at Levi’s, over 700 Wi-Fi boxes in the stadium, 400 miles of fiber optic cable (equal to 7,000 football fields), a tech-centric halftime show by Coldplay, Bruno Mars, and Beyonce, and a mobile app that allowed anyone in any seat to orderfood or watch instant replays during the game.

If you watched the game at home, you probably noticed the CBS broadcast featured Replay Technologies’ first-ever 360-degree instant video replays, which pair a suite of Intel technologies and 36 cameras around the stadium to catch everyangle of the action. And you might have seen Intel’s “Experience Amazing” video spot that aired right after the incrediblerendition of The Star Spangled Banner by Lady Gaga—who Intel is teaming up with during the Grammys.

10 lucky Intel folks attend the Super Bowl

It wasn’t just Intel technology that participated in the big game. Ten employees from around the world won Intel’s SuperBowl Challenge, which collected over 690 employee-contributed ideas for the question, “How can Intel technology enhanceor accelerate sports and fitness?” The 10 victors earned an all-expenses-paid trip to the Super Bowl with one guest.

Winners of Intel’s Super Bowl Challenge jump for joy outside Levi’s Stadium near the Intel-sponsored gate. From left toright: Juan Landeros, Ahmed Sawan, Ken Brown, Christine Barrows, Caitlin Wong, Tom Ferris, Kapil Bajaj, Julio PachecoCamacho, and Cesar De La Mora Alvarez. (The 10th winner, Daniel Rosenfield, is pictured below). Photo by Walden Kirschof Employee Communications.

"I had an awesome experience," said contest winner Caitlin Wong. "My surreal moment was meeting the 49ers fullback,Bruce Miller, at an exclusive tailgate party hosted by the Super Bowl 50 Committee. I am a huge 49ers fan and I was soexcited I got to meet a real player."

Oregon contest winner Juan Landeros said, "The highlight of this experience was meeting great Intel employees from allover the world and coming together to share this special event." 

Their contest-winning ideas—along with the other 680—were sent to interested Intel business groups to consider for future

 

4/19/2016 Tech takes the Super Bowl

https://employeecontent.intel.com/content/news/circuitnews/corporate/2016/ww07_superbowl.html 2/6

Intel Israel's Daniel Rosenfieldcould not make the photo with his9 other Super Bowl Challengewinners (pictured above) so hehad a friend help him out. "Somany of our friends and familyaround the world told me theywere so excited that Intel wassuch a big part of the big game,"said Rosenfield.

products. The winning 10, and their winning idea, included:

Daniel Rosenfield, Israel: IA-powered robotic prosthetics;

Kapil Bajaj, India:  to outfit babies and animals with wearables so adults can monitor their fitness;

Christine Barrows, Oregon: for smart phones using RealSense cameras to capture photos of the food you eat for realtime data on calories and nutrition.

Ken Brown, Chandler: to have smart wearables that communicate with smart gym equipment;

Juan Landeros, Oregon: to have biometric clothing sensors that monitor correct form during weight lifting and otherfitness activities;

Julio Pacheco Camacho, Mexico: to include Intel Real Sense Technology in smart glasses to offer an enthusiastaugmented reality options while viewing a game;

Ahmed Sawan, Oregon: sensor-equipped football helmets to track possible concussions;

Tom Ferris, Arizona: sensors in bowling balls that send data to your mobile device on speed, rotations, and trajectory;

Caitlin Wong, Folsom: sensor technology in dancing shoes to track step precision; and

Cesar De La Mora Alvarez, Mexico: sensors in football uniforms to monitor a player’s temperature, blood pressure,speed, and acceleration.

A pre-game Intel party

Leading up to the Super Bowl, crowds in San Francisco’s Super Bowl City—an entirecomplex in the city’s Embarcadero—enjoyed Intel’s Fan Experience Zone where theywere treated to:

Digital face painting;

A RealSense Technology zone where fans took photos and created digital “gameday” faces;

3D printing of Super Bowl cube keepsakes;

Intel 6th Generation Superfan videos in which fans had the chance to be featuredand win an Intel powered Surface Pro 4s; and

A very popular drone flight school where pilots taught fans to fly mini-dronesusing Intel-based tablets.

Intel's Fan Experience Zone at San Francisco's Super Bowl City

4/19/2016 Tech takes the Super Bowl

https://employeecontent.intel.com/content/news/circuitnews/corporate/2016/ww07_superbowl.html 3/6

Contest winner Caitlin Wong took her father, Intel retireeAnson Wong, to the game.  

Contest winners Julio Pacheco, Kapil Bajaj, and Ken Brownsay hello from the Super Bowl. Video by Walden Kirsch ofEmployee Communications.

Contest winner Tom Ferris obviously favored the DenverBroncos.

Contest winner Ken Brown took this memorable photo ofCarolina Panthers' Jonathan Stewart scoring his team's onlytouchdown. CBS unveiled its EyeVision technology—poweredby Intel—that allowed viewers to see if a player crossed thegoal line of the end zone.

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Newest |  Oldest |  Top Comments (58) Comments

 

 Anderson, Chris  2/11/2016 10:42:35 AM I loved the EyeVision 360 replays in the Superbowl. Really cool to see Intel getting involved with sportingevents this way. Reply  | Like (0)

 

 Jeffries, Justin  2/11/2016 8:29:30 AM I love intels marketing strategy... save millions by sponsoring an event rather than the adverts nobodywatches and fast forwards through Reply  | Like (0)

 

 Villacourt, Mario  2/10/2016 8:47:58 PM I almost made it :) Reply  | Like (0)

 

 Brown, Ken M ATD  2/9/2016 8:15:39 AM Folks look around...  We work at the best company in the world !!  From the amazing technology to valuingand taking care of the people.  This was a once in a lifetime experience for me being at the game, but I have afeeling that many people could share some other "once in a lifetime" experience or opportunity they've hadwhile working at Intel.  The Super Bowl is half spectacle and half football game.  Neither one of thosedisappointed !!  You could not tell who was going to win, even with 4 minutes remaining on the clock - That'show close it was till the end.  Amazing disappointment among the Panther fans, and equally if not strongerelation for Bronco fans (they seemed to outnumber Panther fans by around 5 to 1 in the stadium).  MaybePayton's last game, last Super Bowl...  So the game was also filled with palpable emotion in thestadium. Reply  | Like (12)

 

 Villacourt, Mario  2/10/2016 8:47:48 PM glad you got to go Ken Reply  | Like (0)

 

 Welch, Simon  2/9/2016 7:43:02 AM Maybe we should hire Beyoncé as well as Gaga  Reply  | Like (0)

 Conroy, Michael S  2/9/2016 12:54:44 AM

4/19/2016 Tech takes the Super Bowl

https://employeecontent.intel.com/content/news/circuitnews/corporate/2016/ww07_superbowl.html 4/6

 

360 degree replay was impressive  Reply  | Like (2)

 

 Klier, Miriam L  2/8/2016 4:35:13 PM I agree with you on Lady GaGa's rendition of the National Anthem.  She put her own personal spin on it but itwasn't over the top, still captivating and you could tell she was really proud to perform. Reply  | Like (3)

 

 Chaides, Antonio  2/8/2016 4:38:17 PM I like that people get to print their own personality to the national anthem, here that's literally acrime. Yeah, jail and all.  Reply  | Like (1)

 

 Colton, Greg  2/9/2016 7:12:05 AM Where's "here" Reply  | Like (1)

 

 Wilson, Kenneth L  2/9/2016 8:40:51 AM The system places Antonio in Mexico Reply  | Like (2)

 

 Littlefield, Donald B  2/8/2016 4:02:45 PM Lady GaGa rendition of the National Anthem was outstanding. Levis stadium looked awesome.  Super BowlCity after dark looked awesome especially with the fireworks behind the Ferry Building. The game was,well..., lacking offensive displays of excellence.  Yeh, yeh, yeh... defensive teams did well, especially Denver. Yawn.  Reply  | Like (2)

 

 Vinkemulder, Jeff  2/8/2016 1:36:10 PM Quote from Joe Posnanski:  "If the Intel Laser Wall isn’t instituted in every stadium by opening day 2016, Iam going to lose my mind. Because it worked! It was great and it worked. And it made it look like JonathanStewart was flying through a giant blue laser wall, and that is awesome. Also, Intel, you can have the term“Laser Wall.” I’m giving that to you. You can have that."   http://sportsworld.nbcsports.com/super-bowl-joe-posnanski-michael-schur/ Reply  | Like (2)

 

 Swanson, Evan  2/8/2016 2:13:45 PM Is there a video of this? Reply  | Like (0)

 

 Barakat, Khaldoun  2/8/2016 1:30:55 PM Easily the most boring super bowl I've ever watched. Intel should invest in the other football (namely soccer)which attracts actual 1 Billion viewers for champions league, El classico, Euro & world cup finals. I wouldassume we are targeting the emerging market which is outside of the US. Go Niners :) Reply  | Like (0)

 

 Conroy, Michael S  2/9/2016 1:04:15 AM Boring? As a Bronco fan I am Bias, I loved the game. The 360 degree technology was impressive,that will be great for the upcoming Brazil Olympics. i enjoy cheering for the US during the Worldcup  but in my opinion, Soccer is very low scoring, which I consider to be boring.  No disrespectintended Sir. Reply  | Like (2)

 

 AlLee, Guy  2/9/2016 7:32:07 AM Doesn't even break the top 10 as far as boring Super Bowls go.  Yes, it was a defensive game. (And ifyou like international football, then you should be used to lots of defense punctuated by occasionaloffensive results.) But the outcome was in doubt through all four quarters until just before the 2minute warning in the fourth quarter.  Reply  | Like (2)

 

 Shah, Nova J  2/8/2016 1:12:57 PM When the game started, my phone started buzzing with text messages, it was my friends and family saying"wow!" over Intel.  Great Job Intel!!  Loved the EyeVision.   Reply  | Like (1)

 

 McFiren, Richard R  2/8/2016 12:20:42 PM Ya, I've been a fan of the 49ers since late 70's and never heard of the term “Ninerds”.  Is this somethingsomeone thought up to create interest within the tech community because the stadium is in SC. Certainlywon't here the word coming from my mouth. lol  The digital endzone plane was very cool!! Reply  | Like (7)

 

 Blevins, Christopher R  2/8/2016 11:43:12 AM the 3D replays were awesome. my friends were really impressed by that. Reply  | Like (2)

 

 Hurd, Brian M  2/8/2016 11:31:54 AM Proud to have Intel represented at Super Bowl 50.  At the game and for those of us watching on TV Intel wasmentioned several times.  Oh, and Go Broncos!  Daniel, I love your jersey. Reply  | Like (1)

 

 Bui, Son D  2/8/2016 10:55:25 AM It would be more awesome if Intel Real Sense and 360 can be used at the line of scrimmage, to hear theplayers growling and the QB calls the play. Reply  | Like (0)

 

 Shen, Eric  2/8/2016 2:55:45 PM It wasn't difficult hearing Peyton.  Omaha! :-) Reply  | Like (5)

 Gambino, John  2/8/2016 10:30:46 AM

4/19/2016 Tech takes the Super Bowl

https://employeecontent.intel.com/content/news/circuitnews/corporate/2016/ww07_superbowl.html 5/6

 

The digital "plane" at the goal line to see if the ball broke the vertical plane was really neat and can hopefullybe implemented.  Too many of those decisions are in human refs hands and no one likes a ref call todetermine a game outcome. Reply  | Like (1)

 

 Watkins, Craig D  2/8/2016 10:00:28 AM Unfortunately, unless you're a die-hard fan of either team or one of those in attendance, defense-dominatedgames are a bit less exciting. Unless the defense makes a key play deep in their opponents territory, asDenver did with the forced fumble-TD, then the big defensive plays usually result in 3-and-out for theiroffense. A big offensive play can provide the impetus to keep a drive going and hopefully lead to a score.Case in point: Look at what we're highlighting with our 360 tech: Stewart's high-flying dive into the endzone. Reply  | Like (2)

 

 Langdell, Zanne  2/8/2016 9:59:28 AM THIS and watching Peyton kiss Papa John were my favorite parts of the game.  Reply  | Like (2)

 

 Chu, Dean  2/8/2016 9:50:44 AM cool! by the way, did some Intel folks get to participate in the halftime show crowd? Reply  | Like (0)

 

 Thorat, Mugdha  2/8/2016 9:57:00 AM Yes there were Intel folks in the halftime show crowd, I was one of them :) Reply  | Like (8)

 

 Wong, Caitlin L  2/8/2016 9:58:11 AM yes we all did the card stunts! Reply  | Like (4)

 

 Heffington, Jaime D  2/9/2016 11:07:06 AM Yes! We were on the field during the halftime show as Coldplay fans. It was an amazing experienceI'll never forget! Reply  | Like (1)

 

 Woo, Keven L  2/8/2016 9:48:08 AM Congratulations who those that won the contest. Too bad the game was not as exciting though.  I did see alot of the Intel technology and it being advertise, but too bad we could not see more of it as there were nottoo many offense touch downs.  But good job.   Reply  | Like (0)

 

 Davis, Joe A  2/8/2016 9:37:42 AM The 360 degree replay is an awesome technology, but I would hardly call it "instant". It was relatively obviousthat it took several minutes to render. I'm sure with time though, this will be more "instant" and include theability to zoom in and stop the feed at any angle (it swept through several angles so quickly, that theadditional angles were hardly worth it, YET). Great job on the developers so far! Excited to see what this willbe capable of. Reply  | Like (0)

 

 Morrow Jones, Jeremy  2/8/2016 9:14:35 AM It was great to watch with family and friends and help educate them on all the things that Intel does.  Brandmatters and I think Intel did a great job putting our brand out there on such a widely consumed platformaround the world.  You're my boy blue! Reply  | Like (3)

 

 Greth, John  2/8/2016 9:02:36 AM I think that 1.4 billion people tuned in should actually be .14 Billion. I doubt the super bowl is that popularoutside the US... Reply  | Like (1)

 

 Craig, Lee J  2/8/2016 9:28:21 AM You can bet all the folks serving in our countries armed forces overseas stayed up to all hours towatch the festivities.  I know I use to.  :) Reply  | Like (5)

 

 Kelton, Robert E  2/8/2016 9:40:36 AM Early reports were 1.4 billion. Current are 93 million. Thanks John Reply  | Like (0)  | Delete

 

 Bryant, Jesse  2/8/2016 1:09:32 PM Those are VERY different numbers =P Reply  | Like (0)

 

 Patil, Sandeep  2/9/2016 10:26:52 AM oh come on ... only off by like 1400 % !!   Reply  | Like (0)

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 Wong, Caitlin L  2/8/2016 8:59:57 AM I had an amazing time!!!! I can't thank Intel, Kevin Fraczek and Intel GPTW for organizing this! I will neverforget this weekend with my Dad. Intel is truly a great place to work!!  Reply  | Like (25)

 

 Scott, Ronna J  2/8/2016 8:49:48 AM One more reason Intel is a great place to work.  Thanks for sending employees to a once in a life timeexperience!!! Reply  | Like (1)

 Causgrove, Sean P  2/8/2016 8:49:21 AM Steve Harvey: "And the Winner is...."!  Reply  | Like (6)

4/19/2016 Tech takes the Super Bowl

https://employeecontent.intel.com/content/news/circuitnews/corporate/2016/ww07_superbowl.html 6/6

 

 

 Chaides, Antonio  2/8/2016 10:41:33 AM Underrated comment.  Reply  | Like (0)

 

 Jackson, Douglas H  2/8/2016 8:45:12 AM My sister and brother-in-law chaperoned some of the 60+ school bus-loads of kids from local schools whothronged the field during the half-time show.  We watched the show, hoping to witness their 150ms of fame,but alas, I must have blinked. Reply  | Like (1)

 

 Stokes, Cheryl M  2/8/2016 8:26:33 AM What an epic moment!!! I'm so proud to be a part of such an awesome company.....Go Intel!!!! Reply  | Like (1)

 

 Kelton, Robert E  2/8/2016 8:25:24 AM Thanks all. I did actually watch the game and knew the Broncos won but I think it was stuck in my mind thatCarolina was so heavily favored. That's the beauty of sports! Reply  | Like (3)  | Delete

 

 Ferris, Tom P  2/8/2016 8:24:19 AM What an epic event! Thanks to Kevin Fraczek ant the GPTW for making this first class all the way!  I was luckyto win and able to bring my brother, we are both die hard Broncos fans so the stars really aligned forme...Thanks Intel! Reply  | Like (20)

 

 Hilgendorf, Dave  2/8/2016 8:16:20 AM or were you just checking to see how many people actually read the articles. Reply  | Like (4)

 

 Hilgendorf, Dave  2/8/2016 8:09:52 AM boy that's an editorial slip..... THE BRONCOS WON and Peyton Manning goes out as a class act Reply  | Like(4)

 

 Worwa, Shawn  2/8/2016 8:07:56 AM ahh...oops "as the Carolina Panthers defeated the Denver Broncos 24-10" Reply  | Like (3)

 

 Evans, Frank  2/8/2016 8:06:19 AM Are you sure the Panthers won the game...? :) Reply  | Like (3)

 

 Chaides, Antonio  2/8/2016 8:50:07 AM WHY DIDN'T NEWTON DIVE FOR THE BALL I STILL CAN'T  GET OVER IT =(   Reply  | Like (2)

 

 Woo, Keven L  2/8/2016 9:50:24 AM I agree on that one. I think he was defeated and frustrated. Reply  | Like (0)

 

 McFiren, Richard R  2/8/2016 11:09:02 AM I think he was afraid of getting hurt. lol Reply  | Like (4)

 

 Klier, Miriam L  2/8/2016 2:46:51 PM I agree but you are in the super bowl and you are the MVP of the league.  Thoseare not plays that you watch other people dive for! Reply  | Like (0)

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 Arbizu, Nathaniel  2/8/2016 8:06:01 AM I think you got it the other way around in the second paragraph: "Carolina Panthers defeated the DenverBroncos 24-10" Reply  | Like (4)

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