Team Pomona Team Pomona

Wayne LeeWayne Lee

Salma RasheedSalma Rasheed

Jasdeep Ram Jasdeep Ram

Teddy Teddy

AbstractAbstract

A companion for children ages 0 – 5 yearsA companion for children ages 0 – 5 years Child monitoring for new mothers, parents, Child monitoring for new mothers, parents, babysitting servicesbabysitting services Provides parents with online Provides parents with online supervision/surveillance of childsupervision/surveillance of child

ClaimsClaims

Calms crying babiesCalms crying babies Assists the mother and baby feeling safe and Assists the mother and baby feeling safe and

securesecure Acts as a nanny and a babysitterActs as a nanny and a babysitter Replaces modern baby monitorsReplaces modern baby monitors Able to respond and interact with the caretaker Able to respond and interact with the caretaker

and childand child Able to download music to sooth baby’s cryingAble to download music to sooth baby’s crying Able to send emergency signals to law Able to send emergency signals to law

enforcement and medical servicesenforcement and medical services

FunctionsFunctions

Eyes: Color mini-cameraEyes: Color mini-camera Ears: Wireless transmitters and receiversEars: Wireless transmitters and receivers Nose: MicrophoneNose: Microphone Head: Audio recorderHead: Audio recorder Mouth: SpeakerMouth: Speaker Body: Hard drive and Wireless connectionBody: Hard drive and Wireless connection

Color mini-cameraMicrophone

Wireless transmitters and receivers

Speakers(Head) Audio recorder

(Body) Hard Drive and Wireless Connection

Functions Diagram

AntecedentsAntecedents

Rock-A-Bye BearRock-A-Bye Bear by Marie Shields by Marie Shields

Build-A-Bear WorkshopBuild-A-Bear Workshop by Maxine Clark by Maxine Clark 1997 U.S. Patent #D494,232 1997 U.S. Patent #D494,232

Tickle Me ElmoTickle Me Elmo by Tyco by Tyco Model # 62715 1995Model # 62715 1995 Model # 32715 1999Model # 32715 1999

A.I. Super Toy TEDDYA.I. Super Toy TEDDY (Discontinued (Discontinued 2001)2001)

Tiger Electronics Tiger Electronics

Marketing PlanMarketing Plan

Target Market Target Market

The costumers we will be selling to are retailers.The costumers we will be selling to are retailers. For example: Toys R’ Us, FAO Schwartz, For example: Toys R’ Us, FAO Schwartz,

Sharper Image, KB Toy Store, Kids R’ UsSharper Image, KB Toy Store, Kids R’ Us The main costumers in general that the product The main costumers in general that the product

will be targeting are mothers with newborn will be targeting are mothers with newborn babies. babies.

Target Client BaseTarget Client Base

Working parents with children that need Working parents with children that need supervision.supervision.

Target all families with different income Target all families with different income ranges (depending on Teddy features).ranges (depending on Teddy features).

Strengths compared to our Strengths compared to our competitioncompetition

StrengthsStrengths Wireless cable connection to desktop/notebook Wireless cable connection to desktop/notebook

to download software to teddy hard drive.to download software to teddy hard drive. Digital video/audio recordings.Digital video/audio recordings. Audio play back.Audio play back. Video monitoring of the environment Video monitoring of the environment

surrounding.surrounding. Parents are able to log in on laptop and monitor Parents are able to log in on laptop and monitor

children from anywhere.children from anywhere.

WeaknessWeakness

Uses a lot of batteries Uses a lot of batteries Parents are technology literateParents are technology literate Cost of Teddy may be high for lower Cost of Teddy may be high for lower

income families.income families.

Product DescriptionProduct Description

Calms crying babiesCalms crying babies Assists the mother and baby feeling safe and Assists the mother and baby feeling safe and

securesecure Acts as a nanny and a babysitterActs as a nanny and a babysitter Replaces modern baby monitorsReplaces modern baby monitors Able to respond and interact with the caretaker Able to respond and interact with the caretaker

and childand child Able to download music to sooth baby’s cryingAble to download music to sooth baby’s crying Able to send emergency signals to law Able to send emergency signals to law

enforcement and medical servicesenforcement and medical services

Material Pricing Material Pricing

The following are a list of items that can be included in The following are a list of items that can be included in the Teddy:the Teddy:

Hard drive - $40 Hard drive - $40 Video Camera - $30Video Camera - $30 Wireless Connection - $50Wireless Connection - $50 Audio Recorder/MP3 Player- $25Audio Recorder/MP3 Player- $25 Bear Material - $20Bear Material - $20 Additional accessories: clothing, shoes. Additional accessories: clothing, shoes. Bear Minimum Price -$100 Including Camera, audio Bear Minimum Price -$100 Including Camera, audio

Recorder, bear materialRecorder, bear material (Materials imported from overseas.)(Materials imported from overseas.)

Advertising/PromotionAdvertising/Promotion

Online OrdersOnline Orders Retail StoresRetail Stores Flyers/magazinesFlyers/magazines Pediatrician OfficesPediatrician Offices NewspapersNewspapers BillboardsBillboards

Projected ProfitsProjected Profits

Teddy is an online businessTeddy is an online business No material are kept in stock No material are kept in stock All materials are ordered when Teddy All materials are ordered when Teddy

orders are placedorders are placed Therefore, if orders are not made no Therefore, if orders are not made no

profits are lostprofits are lost

Steps in making a TeddySteps in making a Teddy

Customer places an order online (directly Customer places an order online (directly or through retailer) or through retailer)

Simultaneously order is sent to Simultaneously order is sent to manufacturer to let them know the material manufacturer to let them know the material neededneeded

Manufacturer sends the material to our Manufacturer sends the material to our warehouse where Teddy is assembled warehouse where Teddy is assembled and shipped outand shipped out