Team Feasibility Project

Team Feasibility Project

Denton Coffee Shops

By: Aaron Weil

Spencer Herrington

Andrew Weidner

Yuan You

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Table of Contents

Table of Contents ..................................................................................................................................................................... 3

Executive Summary ................................................................................................................................................................ 1

Introduction ............................................................................................................................................................................... 3

Atmosphere ........................................................................................................................................................................... 3

Price.......................................................................................................................................................................................... 3

Taste ......................................................................................................................................................................................... 3

Caffeine Concentration ..................................................................................................................................................... 3

Speed of Service................................................................................................................................................................... 3

Methods of Evaluation ........................................................................................................................................................... 5

Coffee Shops .......................................................................................................................................................................... 5

Survey Handout ................................................................................................................................................................... 5

Data Gathering ..................................................................................................................................................................... 5

Caffeine Extraction ............................................................................................................................................................. 5

Option 1: Art Six ...................................................................................................................................................................... 7

Option 2: Big Mike’s ............................................................................................................................................................... 9

Option 3: Café Du Luxe ....................................................................................................................................................... 11

Option 4: Cups and Crepes ................................................................................................................................................ 13

Option 5: Jupiter House ...................................................................................................................................................... 15

Conclusion ................................................................................................................................................................................ 17

Recommendation ................................................................................................................................................................... 19

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Executive Summary

Our feasibility project studied Denton coffee bars. After exploring Denton, we noticed that coffee

bars are popular establishments. Denton hosts two colleges with thousands of students who have

high caffeine requirements to help them stay alert and awake to study. Denton residents and

students pay close attention to the quality of their coffee. Coffee shops are abundant, but we only

chose five of the most popular locally owned shops that prepare and serve quality coffee. We

researched each shop’s basic house blend of coffee to report the best taste, price, caffeine content,

and atmosphere of these popular establishments. This report concludes with a recommendation

for the best place to go in Denton to purchase coffee.

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Introduction

This feasibility report targets the average coffee drinker at local Denton coffee shops. The team

chose five local coffee shops in the Denton area for the study. We attempted to determine what

local coffee shop had the best coffee according to the five criteria points below. The points of

interest are: atmosphere, price, taste, caffeine concentration, and speed of service.

Atmosphere

Style of music choice

The available areas for seating

Price

How much a standard cup of 16oz drip coffee goes for.

Taste

How does the coffee taste. Watered down, strong, weak,ok.

Caffeine Concentration

The level of caffeine per 16oz coffee

Speed of Service

How fast it takes to make the coffee and line length levels. We eliminated this criterion after we

discovered that most of the establishments had self-service stations for their standard coffee.

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Methods of Evaluation

Coffee Shops

The team picked five coffee shops in the Denton area to evaluate. Denton residents who drink

coffee recognize these establishments as locally-owned coffee shops that serve high quality coffee.

Each member of the group went to the shops to look at the five evaluation criteria.

Survey Handout

The team created two questions to gather public views on these local shops. The questions ranked

the shops from 5 (good) to 1 (bad). The first question asked respondents to rate the most

important aspect, the coffee’s taste. The second question asked about what customers find

important when looking at a shop.

Data Gathering

We gathered information from 30 customers, six at each shop, by asking them to complete our

survey questions. We entered all 30 taste scores into a spreadsheet and averaged the scores for

each shop to determine the best tasting coffee overall.

Caffeine Extraction

We determined the caffeine levels of in each cup of coffee with lab equipment. Using the lab mass

spectrometer to show that only the caffeine was extracted, we dried each sample and weighed it to

find the mass. The weight left behind indicated the concentration of caffeine in the coffee.

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Option 1: Art Six

Art Six Coffee House is located at 424 Bryan Street in Denton, Texas.

16 oz. Price: $2.35

Comments: Respondents commented positively on the overall aesthetic of the coffee shop on the

lower level of a Victorian-era house. However, respondents commented negatively on the small

interior with limited seating. See Table 1 for average respondent scores.

Caffeine Content: 45 milligrams

Name Price Taste Atmosphere Caffeine Art Six $2.35 3.00 3.00 45 mg Table 1: Art Six Results

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Option 2: Big Mike’s

Big Mike’s is located at 1306 West Hickory Street in Denton, Texas.

16 oz. Price: $2.75

Comments: This establishment is popular with University of North Texas (UNT) students because

it is located very close to campus with free Wifi. Respondents commented positively on the overall

atmosphere with ample seating and good music. See Table 2 for average respondent scores.


Name Price Taste Atmosphere Caffeine Big Mike’s $2.75 2.00 4.25 60 mg Table 2: Big Mike’s Results

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Option 3: Café Du Luxe

Café Du Luxe is located at 3101 Unicorn Lake Boulevard in Denton, Texas.

16 oz. Price: $2.85

Comments: Respondents commented positively on the old world café atmosphere with a good

food menu. However, respondents commented negatively on the high prices. See Table 3 for

average respondent scores.


Name Price Taste Atmosphere Caffeine Café Du Luxe $2.85 2.75 3.75 52 mg Table 3: Café Du Luxe Results

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Option 4: Cups and Crepes

Cups and Crepes is located at 309 Fry Street in Denton, Texas.

16 oz. Price: $2.85

Comments: Respondents enjoyed this coffee the most. However, they commented negatively on

the limited seating See Table 4 for average respondent scores.


Name Price Taste Atmosphere Caffeine Cups and Crepes $2.17 3.5 3.25 73 mg Table 4: Cups and Crepes Results

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Option 5: Jupiter House

Jupiter House is located at 106 North Locust Street in Denton, Texas.

16 oz. Price: $2.85

Comments: Respondents commented positively on the location directly on the courthouse square

in downtown Denton. See Table 5 for average respondent scores.


Name Price Taste Atmosphere Caffeine Jupiter House $2.25 3.25 4.00 54 mg Table 5: Jupiter House Results

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Conclusion

The purpose of the feasibility study was to evaluate local coffee houses in the Denton, Texas area

for local coffee drinkers. The team visited the coffee houses and distributed surveys to patrons at

each location.

The team evaluated the coffee houses on the following crieria:

Price

Taste

Atmosphere

Caffeine Content

The team evaluated the following coffee houses:

Art Six

Big Mike’s

Café Du Luxe

Cups and Crepes

Jupiter House

The team gathered the following results:

Name Price Taste Atmosphere Caffeine Art Six $2.35 3.00 3.00 45 mg Big Mike’s $2.75 2.00 4.25 60 mg Café Du Luxe $2.85 2.75 3.75 52 mg Cups and Crepes $2.17 3.5 3.25 73 mg Jupiter House $2.25 3.25 4.00 54 mg

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Recommendation

Based on the data gathering Jupiter House had the best overall score for the coffee house to visit

when coming to Denton.

Team Feasibility Project

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