Social Media Training Manual PresentationBY: SARAH BEIMFOHR, TAMARA MOLIEN, VIVIANA SMITH, YOREL STEPHENS, & RYAN WELLS

IntroductionSocial Learning Considerations for Businesses and Organizations

Problem Solving Through Social Learning

Traditional Learning Vs. Social Learning

Strengthening Relationships Through Social Learning

Business Related Issues

Social Media Tools

Social Learning Considerations for Businesses and OrganizationsSocial Learning Learning that allows individuals to learn from each other

through observation and experience.

Improved employee productivity Modern organizations promote social learning through social media to improve productivity.

Modern social learning barriers Time management, security and confidentiality issues, policy concerns, and participatory guidelines (Levy & Yupangco, 2008).

Overcoming these barriers Train employees regarding appropriate use prior to launching the tool within the organization.

Management must model what positive and responsible professional use of the social media tool looks like within that specific organization.

Ensure clear social media policy is in place.

Ethical Concerns Employees must represent the ethical beliefs and professional image of the organization in all settings.

Employees must understand the implications each post they make can have.

Training and professional development opportunities Businesses and organizations no longer have to rely solely on formal training.

Organizations can offer specific training opportunities that can be accessed when necessary; this saves time and creates a more productive working environment.

Employees can use social learning as a way to better understand how to accomplish job specific tasks more clearly.

Promotion of social media as a form of social learning and professional development.

Give clear examples of how social media use can help individual employees fulfill the responsibilities of their job with more ease.

Social Learning Considerations for Businesses and Organizations

Problem Solving Through Social Learning

Increases Engagement Encourages Idea Sharing Demonstrates Big Picture Brings Many Perspectives Improves Resolution

Formal Learning

Social Learning

Needs InstructorFormal Curriculum

Requires Advanced PlanningRequires Additional Budget

Peer to Peer LearningEmergent Learning

SpontaneousNo Additional Budget

Strengthening Relationships Through Social Learning

Accountability Considerations Policy ConsiderationsCommunication- What is communicated, implied or perceived?

Appropriate use of company driven social media platforms

BehaviorHow is it communicated, delivered, or presented?

Acceptable response and interactions online

ReputationWho is influenced, observed, or held accountable?

Proper representation

Accountability and policy guidelines established within respective organizations makes it more feasible to strengthen relationships through social learning with a manageable amount of risk mitigation.

Strengthening Relationships Through Social Learning

Integrating training & development with social learning platforms

Aligning social learning platforms to business

Knowledge sharing Organic problem solving

Establishing connections and new relationships

Collaborative initiatives throughout the organization

Enriching personal learning networks and developing communities of practice

Aligning online guidelines and policies to corporate business values and goals

Organizations may strengthen relationships through social learning using a variety of approaches. The most common approaches are:

Addressing Business Issues Goals and Objectives

Individual employees can come together through social learning to accomplish shared goals and objectives that will benefit that company as a whole.

Indicators of success

Social learning programs such as mentoring can be monitored and tracked for individual improvement in productivity as well as contributing to the corporate climate and culture.

Resource Allocation Technology can be used to reallocate resources to employee communications, despite location.

Resources and information can be accessed and shared amongst all employees, rather they are in the same building or in another country

Social learning provides opportunities for individuals to learn and grown in their position from the constant feedback and resources available from communication with other employees.

Social Media Tools Communicate Instantly Across Great DistancesWritten WordPicturesVideo Audio Variety of Devices

Social Media Tools Description Benefits Limitations Examples

LinkedIn

LinkedIn is a professional social network geared toward connecting professionals through networking.

Connects like-minded professionals in an environment conducive to social learning.

Members must be aware of their online reputation and maintain their profiles to exude a level of professionalism that would attract other professionals to share their knowledgE

Research tool to seek out experts in a particular field of study, interview them and follow them for future knowledge building.

Google Docs

Google Docs is an online collaboration tool that allows individuals to write and edit word processing documents collaboratively in real time (Google, 2016)

Google Docs is free and documents can be accessed by multiple users simultaneously promoting the collaboration that is the foundation of social learning.

Although Google Docs offers the familiarity of Microsoft Office, it does not offer the full functionality of the popular program.

Companies can use Google Docs to collaborate on a document such as problem solving on a project.

Facebook

Facebook is a social networking community for anyone over the age of 13 with a valid email address. Users create profiles, build their social network by requesting “friends” and through privacy settings decide how much to share and with whom.

Learners could subscribe to the RSS feed of a particular group or receive notifications on their mobile devices.

A person’s timeline mixes personal and professional updates and one could get easily distracted by the social aspects.

Organizations could use a closed group to share knowledge amongst their company or encourage their employees to join other niche groups that directly affect job performance.

Blogger

Blogger is a website that allows people to create their own online Blogs.

Most blog sites including Blogger are cost-effective and most times free.

Blog entries are very linear like a diary in chronology  and could be hard to search.

Employees can use blogs as a reflection for formal training sessions or to share best practices.

ConclusionBuild RelationshipsIncrease EngagementIncrease EfficiencyDynamic Learning

ReferencesBingham, T. (2010). The New Social Learning: A Guide to Transforming Organizations. Cognella,

Inc.Levy, S., & Yupangco, J. (2008, August). Overcoming the challenges of social learning in the

workplace. Learning Solutions. Retrieved from http://www.learningsolutionsmag.com/articles/85/overcoming-the-challenges-of-social-learning-in-the-workplace

Shear, B. (2016). Five Ways to Keep Social Media From Being a Legal Headache. Education Digest, 81(5), 54-58.