Self-Guided Social Media Training ManualMONICA GRAY, SHADAVA JACKSON, CHRISTIE ROSS, ASHLEY TILLMAN

AET/562

MAY 30. 2016

KATHRYN WYATT

Table of Contents

Introduction What is Social Learning? Solving Business Problems using Social Learning Strengthen Business Relationships through Social Learning Social Media Tools Conclusion References

Welcome New Employees!

The Self-Guided Social Media Training Manual will discuss appropriate and productive use of social media sites while at work

The manual will comprehensively explain developing a social learning environment, problem-solving, strengthen business relationship, and social media tool usage.

Enjoy the presentation!

What are some barriers to effective social learning?

Every organization has barriers that effect social learning which include: Productivity and efficiency Firewalls, security, and bandwidth Intellectual property Confidentiality Policies Participation, or lack

Strategies to overcome social learning barriers

Respond to productivity and efficiency concerns Avoid firewall security and bandwidth concerns Intellectual property: Make it clear who owns the content Monitor capabilities of social media tools to ensure confidentiality Create policy rules and guidelines Create a social learning site to connect to others (Yupangco &

Levy, 2008)

Social learning will play a role in effective workplace training

Social learning takes training a step further by overlapping social learning and training by enabling knowledge transfer in a way training cannot be done alone. This form of learning includes

On the job training Connecting on varies social sites Collaborating and developing content Usage of tools such as, Google docs, blogs, video, podcast, elearning and

personal development classes Mentoring and coaching

Social learning will play a role in meeting the needs of the audience Albert Bandura’s theory indicates that people learn most effectively when they

interact with other people

Ethical Dilemmas within Social Learning

The changing nature of the workplace has become a priority and composed of people with different nationality, culture, religion, age, education, and socioeconomic status

Ethical dilemma can steam from: Organizational layoff Leakage of confidential information Depletion and allocation of resources

Due to complexity of ethical dilemma companies are adopting a code of ethics

Level of importance assigned to social learning

The level of importance assigned to social learning is growing Effective communication all organizations to operate globally Increases performance and productivity

The importance of social learning can be promoted by teaching and educating leaders of the organization in regards to the positive effects of connecting learning

Solving Business Problems using Social Learning

Communication – connecting with colleague on varies social media sites to find quick and accurate answers

Social learning – “We learn from others.” Newly hired entry level employees can learn form their coworker through a social learning environment (Bingham & Conner 2010).

Organizational Culture – Breaking down barriers between employees with social interaction.

Strengthen Business Relationships through Social Learning

Social learning encourages collaborations through social networks

Social Media channels provides the employees and organizations opportunities to encourage informal, formal learning at the work site or global workplace

Categories of social media for workplace learning

Formal Structured Learning (FSL) Social media is being used to improve engagement in classroom or online courses.

Personal Directed Learning (PDL) Joining social networks to interact with others, ask and answer questions, start discussions and build a personal or professional network

Group Directed Learning (GDL) use of collaborative tools to work together on common documents, or to brainstorm together

Intra-Organizational Learning (IOL) The use of blogging by senior managers and project leaders to provide a perspective on organizational policies

Accidental & Serendipitous Learning (ASL) Finding out about new things by using micro-sharing services, joining social networks, viewing photo-sharing, video-sharing or presentation-sharing services

Social Media Tools

Wiki :allows users can add and update content on a website to help collaborate the forming the content of the website.  

Facebook: allows registered users to create profile, upload videos and photos, and send messages.  The site is available in 37 different languages and allows individuals to collaborate using Marketplace, Groups and Events applications.

Social Media Tools

Google Groups: Users can create groups through  https://groups.google.com.  Googlealso offers a variety of tools that can be utilized in the groups such as Google Docs, Google Hangout and Google Slide.

Twitter: Twitter is a free microblogging service which allows registered members to broadcast short posts called, “tweets.”

Thank for your time!In closing, we encourage each new employee to explore the social

media tools at home and incorporate the techniques learned in their daily work.

References

Bhanot, S. (2012). Use of Social Media by Companies to Reach their Customers. SIES Journal of Management, 8(1), 47-55. Bingham, T., & Conner, M. (2010). The new social learning: A guide to transforming organizations through social media. Alexandria,

VA: ASTD Press. De Villiers, M. & Pretorius, M. C. (2013). Evaluation of a Collaborative Learning Environment on a Facebook Forum. Electronic Journal of Information Systems Evaluation, 16(1), 58-72. Harrington, M. (2011, December 8). SOCIAL LEARNING: Social Training and Social Workforce Learning. Retrieved from

newdirectionconsulting.com: http://newdirectionsconsulting.com/leadership-engagement/blog-social-learning-social-training-and-social-workforce-learning-2/

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.

Lankard, B. A. (2011). Resolving Ethical Dilemmas in the Workplace: A New Focus for Career Development. ERIC Digest. No. 112. Retrieved from http://www.ericdigests.org/pre-9220/focus.htm

Malamed, C. (2012). Using Wikis for Learning and Collaboration. Retrieved from the eLearning Coach: http://theelearningcoach.com/elearning2-0/using-wikis-for-elearning/ Moore, K., & Neely, P. (2011, September 11). From Social Networks to Collaboration Networks: The Next Evolution of Social Media for

Business. Retrieved from http://www.forbes.com/sites/karlmoore/2011/09/15/from-social-networks-to-collaboration-networks-the-next-evolution-of-social-media-for-business/#2e8093f176ea

Odoardi, C. (2014). The positive relationship between problem solving demand and innovative work behaviour in the health sector. BPA - Applied Psychology Bulletin (Bollettino Di Psicologia Applicata), 62(271), 40-53.

Yupangco, J., Levy, S. (2008, August 11) Overcoming the Challenges of Social Learning in the Workplace. learningsoultionsmag.com. Retrieved from http://www.learningsolutionsmag.com/articles/85/overcoming-the-challenges-of-social-learning-in-the-workplace