Team Bradford at MIPIM 08Presentation by

Stephen TalboysBradford Centre Regeneration

9th April 2008

MIPIM 08

• Record attendance (+ 12% on 07 = 29,318 )

• 3rd successive year for “Team Bradford”

• MIPIM is a key element of raising Bradford’s profile

• More emphasis this year on District developments

– And we met all our objectives

MIPIM 08 – a flavour

Apartment hospitality

MIPIM 08 – a flavourQuality speaker programme

Linda Barker

Bjorn Lomborg

Wayne Hemingway

Sir Bob Kerslake

MIPIM 08 – a flavour

Strong branding

MIPIM 08 – a flavour

Great Bradford Team Spirit

Bradford’s objectives

• Build on a successful presence over 2 consecutive years

• “Up our game” considerably on the 2007 profile gained for Bradford and give

greater emphasis to the regeneration of the District

• Keep Bradford’s regeneration programme on the international property map

• Build on existing relationships with developers and investors, and make new

contacts. Quality rather than quantity.

• Showcase progress since MIPIM 2007 – update on existing developments

• Announce new developments and opportunities in the City and District

Meeting specific targets

• To achieve 45% contribution We achieved 55% with to overall budget from 38 sponsors in totalsponsorship

• 10 of the sponsors to be We achieved 12within the Bradford District

Sponsors’ Review Breakfast Meeting being held on 2nd May from 8am at Great Victoria Hotel, Bradford

Our Sponsors - Thank you for your support

Meeting specific targets

• To achieve 20 major pieces So far 45 major pieces achievedof positive editorial coverage with a value in excess of

8 trade/national press and 12 in £127,400 equivalent in local/regional press advertising value (AVE) and

4,000,000 opportunities to see (OTS)

- And we expect more coverage over the coming months

Sample press cuttings

Yorkshire PostProperty and Design

Sample press cuttings

Yorkshire Post

Meeting specific targets

• To generate 25 meaningful Work in progress

follow up meetings and we will from the contacts we made achieve this

Contact analysis

• Total number – apartment and stand 607

• Apartment 515

• Exhibition Stand (business cards) 92

• De-duped 392

Contact analysis - % of contacts made by sector

• Developers 19.3%• Consultants 14.5%• Architects 12.1%• Solicitors 11.8%• Public Sector 10.0%• Property Agents 9.7%• Construction 8.5%• Banks/Finance 6.3%• Media 3.3%• Industry Bodies 2.7%• Other 1.8%

Serious developer interest being pursued

•More than 50 developers are being followed up 

•More than 25 really promising conversations underway already •Great interest in our Masterplan progress, i.e. in the Big Six, Airedale, Manningham and the Canal Road

•Strong interest in being the developer of Exchange Court and/or the Business Forest 

What our Sponsors have said

The quality and calibre of guests and representatives was high. Organisation was excellent, hospitality slick and professional

The set up was superb and the presentations were

very professional

The quality of the apartment is fantastic

The sponsorship provided the opportunity to network with other organisations focused on the success of Bradford

Bradford punched its weight and announced some major initiativesMaking major media announcements

is something Bradford does betterthan most at MIPIM

What our Sponsors have saidGreat support from Yorkshire Forward

The profile was incredibly high and a credit to Bradford Centre RegenerationIt was undoubtedly a

success and we look forward to working

with the Council

We felt proud to be associated with Bradford and fully appreciated the profile Team Bradford achieved for the City of Bradford

Bradford is an exciting place to be involved with right now and we were proud to offer our support

Bradford showed other Yorkshire Cities how to do it and they really sweated the asset of the apartment which is a fantastic facility and great location

A Gold Sponsor’s View

Jon Turner