It is the process of producing something that is both original and worthwhile

Just like intelligence, creativity is not a fixed, unitary trait, and can be in fact developed, but it should be invited, welcome & embraced

Find new ways to explore perception: vision and sound.

Express new ideas: Challenge conventionFind new solutions to problemsPerhaps practical but not necessarily soCreativity is tendency to generate or

recognize ideas, alternatives or possibilities.

Good example: planning communities

InventiveAddresses a worthwhile problem novel and

appropriate solution

ExpressiveIllustrates the creator’s emotions and

aesthetics original and valuable

People access categories when being creative

Categories are retrieved on the basis of cues during the creative process

The more cues available, the more accessMore specific situations lead to less

creativity.Forcing people into strange situations can

lead to higher levels of creativity

Are N minds better than one?Often not

Groups often come up with a smaller number of possible solutions than the individuals would alone

One person’s output interferes with other people’s memories

More diversity in a group leads to more group flow, while it avoids groupthink and conformity.

We like Johnnie Walker the blend of scotch, the brand associated with it.

Watching the extraordinary and rare species along with the amazing places in National Geographic Channel