Teaching and Examination Scheme for M.B.A. (Regular)-III SEMESTER (2 YEAR)

SEMESTER : III

CODE SUBJECT Hour/ Week

Exam Hrs. Maximum Marks

A THEORY PAPERS L P

Internal Assessment/

Sessional

Semester

End Exams TOTAL

3 MBA-

1 Project Management

6

3 30 70 100 3

MBA-2

Business Law 6

3 30 70 100

3 MBA-

3 Corporate Strategy & Ethics

5

3 30 70 100 3

MBA-4:

Elective Major-1 (EF-1 to 11/ EM-1 to 11/ E HR-1 to 11) 4

3 30 70 100

3 MBA-

5

Elective Major-2 (EF-1 to 11/ EM-1 to 11/ E HR-1 to 11) 4

3 30 70 100

3 MBA-

6

Elective Major-3 (EF-1 to 11/ EM-1 to 11/ E HR-1 to 11) 4

3 30 70 100

3 MBA-

7

Elective Minor-1 (EF-1 to 11/ EM-1 to 11/ E HR-1 to 11) 4

3 30 70 100

B PRACTICAL/SESSIONALS 3

MBA-8

Summer Internship Project (SIP)

6 100 100

Total 33 210 590 800

3MBA-1 Project Management

Objective: - Since the introduction of planning in India, the country has been investing we have been investing large amounts of money in projects. It is necessary to have scientific and systematic management in project planning, development and implementation. The course would provide a valuable insight to students in the area to understand formulation of corporate investment strategies, prepare feasibility reports and project. UNIT-I: Introduction

Planning - overview, concepts of project, project life cycle, project formulation. UNIT-II: Project Analysis

Project feasibility, analysis - market, technical and financial. Project appraisal criteria - NPV, IRR. Pay back period, sensitivity analysis. LOB (Line of Balance), network analysis, PERT, CPM, compression on critical path.

UNIT-III: Cost Benefit Analysis

Cost benefit analysis – projects procurement process, life cycle costing, project cost reduction methods, project stores.

UNIT-IV: Project Cost

Dynamics of project cost, estimation of capital cost, estimating operating costs, forecasting income, financial sources, role of development financial institutions. Social cost benefit analysis.

UNIT-V: Project Management

Project Management System (PMS), project audit, ex-post evaluation.

Reference/Text Books: Kerzner Project Management Nicholas Project Mgmt. for Business Technology Meredith, Mantel Project Management N. P. Agrawal Project Management

3 MBA-2

Business Law

Objectives To acquaint the student with a basic and elementary knowledge of the subject. Unit I lectures: Introduction to legal Environment: Definition of Law, classification of law, Indian judiciary system. Indian Contract Act, 1872 (Fundamental Knowledge) : Essentials of valid contract, discharge of contract, remedies for breach of contract. Hypothecation, mortgage , Quasi Contract. Special contracts: Contracts of Indemnity, Guarantee, Bailment, Pledge and Agency. Unit II lectures: Sale of Goods Act 1930 (Fundamental Knowledge) : Meaning of Sale and Goods, Conditions and Warranties, Transfer of Property, Rights of an unpaid seller. Basic Conceptual Knowledge: OPC, HUF, Partnership Act 1932, LLP, NGO, Co-operative societies, HPA, IPR. Unit III lectures:- The Negotiable Instruments Act 1881 (Fundamental Knowledge) : Essentials of a Negotiable instruments, Kinds of Negotiable Instrument Holder and Holder in Due Course, Negotiation by endorsements, crossing of a cheque and Dishonour of a cheque. Basic Conceptual Knowledge: Excise act, Sales tax, overview of income tax act & customs act. Unit IV lectures: Environmental law (Basic elementary knowledge) : Land pollution, Water pollution, Air pollution and Noise pollution. Consumer Protection Act: Definition of consumer, unfair trade practice, Alternative Dispute Remedies: Arbitration, conciliation, Mediation, Negotiation. Unit V lectures: The Companies Act 1956 (Basic elementary knowledge) : Essential characteristics of a company, types of companies, memorandum and articles of association, prospectus, shares – kinds, allotment and transfer, debentures, essential conditions for a valid meeting, kinds of meetings and resolutions. Directors, Managing Directors-their appointment, qualifications, powers and limits on their remuneration, prevention of oppression and mismanagement, winding up of the Company and its types. Text Books: 1. Maheshwari, S.N. and S.K. Maheshwari; A Manual of Business Law, 2nd Edition, Himalaya Publishing House, 2004..

3 MBA-3 Corporate Strategy & Ethics

Objective: - The objective of the course to equip the students with analytical tools for cracking case studies by scanning the business environment and coming to a decision. The students will benefit by acquiring new ways and means of developing strategic decision making skills. UNIT-I: Introduction

Business policy-evolution of the concept. Difference between business policy and strategic management. Corporate governance - concept, issues, models, evolution and significance. Introduction to Strategic Management - Concept importance of strategic management, strategy & competitive advantage, strategy planning & decisions, strategic management process.

UNIT-II: Strategy Formulation

Establishing company direction-developing strategic vision, setting objectives and crafting a strategy-Internal & external environment, formulating long term objective & strategy, strategic analysis & choice.

UNIT-III: Competitive Advantage and Strategies

Industry and competitive analysis, strategy and competitive advantage, principles of competitive advantage - identifying value activities, competitive scope and the value chain, the value chain and generic strategies, mergers & acquisitions strategies.

UNIT-IV: Strategy Implementation

Strategy implementation - operationalizing & structure of strategy, resource management and control, ethics, public values & social responsibility & Corporate Governance.

UNIT-V: Challenges in the New Millennium

Challenges in the new millennium - managing change, effects of power & politics on strategic changes, global competitiveness in the new millennium.

Reference/Text Books: Azhar Kazmi Business Policy & Strategic Management Johnson & Scholes Exploring Corporate Strategies Wheelan, Hunger Strategic Management Ramaswami, Namakumari Strategic Planning: Formulation of Cor. Strategy

3MBA-8 Summer Internship Project (SIP)

The summer training project report will be evaluated on internal and external basis. Evaluation and presentation of the report will be done by internal and external examiners. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

Semester IV

CODE SUBJECT Hour/ Week

Exam Hrs. Maximum Marks

A THEORY PAPERS L P

Internal Assessment/

Sessional

Semester End

Exams TOTAL

4 MBA-1 Entrepreneurship & Small Scale Business Management 6 3 30 70 100

4 MBA-2 Retail & Supply Chain Management 6 3 30 70 100

4 MBA-3 Organisational Restructuring & Development 5 3 30 70 100

4 MBA-4

Elective Major-4 (EF-1 to 11/ EM-1 to 11/ E HR-1 to 11) 4

3 30 70 100

4 MBA-5

Elective Major-5 (EF-1 to 11/ EM-1 to 11/ E HR-1 to 11) 4

3 30 70 100

4 MBA-6

Elective Minor-2 (EF-1 to 11/ EM-1 to 11/ E HR-1 to 11) 4

3 30 70 100

4 MBA-7

Elective Minor-3 (EF-1 to 11/ EM-1 to 11/ E HR-1 to 11) 4

3 30 70 100

B PRACTICAL/SESSIONALS 4 MBA-8 Research Report Presentation. 6 100 100 Total 33 210 590 800

4-MBA- 1 - Entrepreneurship and Small Scale Business Management

Objectives: Using knowledge and advanced technology as their strategic tools those who can take on the increased competition in the domestic as well as the global markets is innovators and entrepreneurs in true sense. The course will help the students to gain the knowledge to understand the above philosophy. To incubate real life entrepreneurs on the campus who can formulate effective and practical business plans and gain funds for the same.

Course Description

Unit I Definition, meaning, importance and relevance of entrepreneurship, types & characteristics of entrepreneurship, identification and classification of business opportunities, Barriers to Entrepreneurship, Environmental scanning in through 7-Domains of Market Attractiveness & Porter’s 5-forces Model.

7 Classes Unit II Needs, Tools and Techniques for Market Assessment & Survey, Entrepreneurial Motivations & Environmental Innovation & Creativity

6 Classes Unit III Business Plan Writing, scope, type, sources and process of identifying target market, Survey Industry & Competition Analysis.

6 Classes Unit IV Entrepreneurship Development Program: Objectives, Programs of EDP, Entrepreneurial Development Cycle, Relevance & Achievements of EDP, Role of Government in Organizing EDPs.

7 Classes Unit V Small Business Management, Starting-up a New Business Venture, Source of Fund-Raising to start up a New Business Venture.

7 Classes Books Recommended: Jain P.C handbook for New Entrepreneurs: Oxford University Press Drucker Peter F: Innovation & Entrepreneur Lalitha D Rani : Women Entrepreneur. APH Publishing Corporation

4 MBA -2 Retail & Supply Chain Management

Objectives: The Main aim of introducing this paper is to acquaint the students with the nitty-gritty’s of the retail sector and how the management of the supply chain is handled in the sector.

Books Recommended:

1. Logistics & Retail Management By John Ferme,Leigh Sparks 2. Retailing at Century end: Some challenges for Management and research.

Dawson J

Unit

Course Description

1 Meaning of Retailing, types of retailers, retailing in India; Retail Market Strategy and Consumerism. Customer Relationship Management- Meaning, importance, CRM process;, The need of studying consumer behavior, factors influencing the retail shopper. Management Information System in retailing-focus on safety at retail outlets, Handling of inventory shrinkages 7 Classes

2 Marketing Strategies for Retailing: Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing; 7 Classes

3 Merchandise Management: Meaning of Merchandise Management, function, roles & responsibilities of merchandising, categorizing the buying process, functions of buying for different types of organization. 7 Classes

4 Supply Chain Management: An introduction, nature & concept, evolution, Components & Functions of Logistics Management .Customer Service: Introduction, Nature & Components, Customer service cost, Strategic customer service management & Measurement, Customer service strategy 7 Classes

5 Emerging issues and challenges, Recent developments in Retail & supply Chain Management 7 Classes Case Study on National & International Major Retail players

4 MBA – 3 - Organizational Restructuring and Development Objective: - This course is designed to develop a better understanding of the functioning of the organization in developing the system and implementing new techniques and tools for the same. UNIT-I: Introduction to OD 5 hours

Concept & Definition of OD Process of OD Nature of Planned Change

UNIT-II: Organizational Diagnosis 7 hours Diagnosing Organization Diagnosing Groups and Jobs Collecting and Analyzing Diagnostic Information Designing Interventions –

o Human Process o Technostructural, Structure

UNIT-III: Human Process Interventions 6 hours Interpersonal and Group Process Approaches

o Process Consultation, Third-party, Team Building Organizational Process Approaches

o Organization Confrontation, o Intergroup Relations, Grid OD, Large Group Intervention

UNIT-IV: Techno Structural Interventions 6 hours Restructuring Organization

o Structure Design o Downsizing o Reengineering

Employee Involvement o Parallel Structures o Total Quality Management

Work Design o Motivational Approach o Sociotechnical Systems Approach o Job Design Approach

UNIT-V: Strategic Interventions 6 hours Transorganizational Development Mergers & Acquisitions Transformational Change Cultural Change

Reference/Text Books: Wendell L.French Organizational Development Cummings & Worley Organizational Development & Change Alderter Organizational Development

S. Neelmeghani Management Development

4 MBA-8 – Research Report Presentation

The Research project report will be evaluated on internal and external basis. Evaluation and presentation of the report will be done by internal and external examiners. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner. The topic of the research can be given by the Course Coordinator or can be selected by the student in guidance of the same.

MBA (Regular): 5 subjects are to be chosen as Elective Major & 3 subjects as Elective Minor from the following Elective Group Subjects.

ELECTIVES: FINANCE: S.No. SUBJECTS EF-1 Security Analysis & Portfolio Management EF-2 Financial Risk & Insurance Management EF-3 International Finance & Trade EF-4 Investment Banking & Financial Services

EF-5 Derivative Securities and Financial Restructuring

EF-6 Banking Services Operations EF-7 Management of Financial Institutions EF-8 Advance Accounting Standards EF-9 Personal Financial Planning

EF-10 Corporate and International Banking

EF-11 Management of Mutual Funds & Pension Funds

Finance Electives

EF – 1 Security Analysis and Portfolio Management

Objectives: To gain the expertise in the field of security Investment & Portfolio Management so that one can effectively & efficiently invest his/her savings in the best available avenues of investment that are presently available in the market for investment.

Course Description

Unit I: Investment Scenario 7 Classes

Concept, Objectives & Constraints of investment classification, Financial Markets & Real Investment avenues, Organization, Power & Functions of SEBI

Unit II: Risk & Return Pattern 8 Classes

Concept of Risk & Return , Reduction of Risk diversification Quantifying portfolio risk and return, measurement of risk in portfolio and SML and its application

Unit III: Equity market and Bond valuation 9 Classes

Valuation method- DDM, measure of relative value-P/E,P/BV,P/S Ratios. Free cash flow to equity model (FCEE).Bond’s terminology and its type and value, bond yield measure, bond price analysis, risk of bonds

Unit IV: Portfolio Management 8 Classes Need & process of portfolio management, drivers of investment policies, objectives and investment policies of institutional investors, variables and short term techniques for forecasting CM environment, impact of inflation, asset allocation process and techniques,CMT-CML,CAPM,SML,applications of CML &CAPM.Arbitrage pricing theory

Unit V: Portfolio Analysis, Selection and Evaluation of Performance 8 Classes

Components, types and measures of risk, components of return, indifference curve, Optimal portfolio selection, investor preference functions, alternative models of portfolio selection, Measuring and evaluating portfolio performance

. Books Recommended:

1. Prasanna Chandra Investment Management : A security Analysis 2. James Clarke. Management of Investment.V K Bhalla . Investment Management : A

security Analysis

EF - 2 FINANCIAL RISK & INSURANCE MANAGEMENT UNIT I: INTRODUCTION 7 Classes Risk vs. Return, Bank Capital, Approaches to Managing Risk FINANCIAL PRODUCTS: The Markets, When to Hedge, Plain Vanilla Products Using Products for Hedging, Exotic Options UNIT II: How Traders Manage their exposures: 6 Classes

Delta, Gamma, Vega, Theta, Rho, Taylor Series Expansion, The Realities of Hedging, Gedging Exotics

UNIT III: INTEREST RATE RISK 6 Classes

Measuring Interest Rate, Zero Rate & Forward Rate, Treasury Rate, LIBOR and SWAP Rate, Duration, Convexity, Interest Rate Deltas

UNIT IV: Introduction to Insurance 6 Classes

Definition, Cost & Benefit of Insurance; Principles of Insurance –Indemnity, Subrogation. Insurance Industry-Field of Insurance Products, Functions of Insurers, Types of Insurance Organisation

UNIT V: Insurance Market 6 Classes

Economic Theory-Supply & Demand, Historical Problems, Insurance Consumers, Channels of Distribution in Insurance, Consumer Protection; Insurance and Risk Management Technique-Declaration, Insurance Agreements, Exclusions, Common Policy conditions-Definitions, Basis of Recovery, Clause limiting Amount payable.

Books Recommended: Risk Management & Financial Institutions: John C. Hull. Pearson Education. Risk Management & Insurance: Arthur Williams McGrew Hill Fundamental of Risk & Insurance. Emmet Vaubhan Wiley

EF – 4 Investment Banking & Financial Services Objective : To equip students with complete understanding of working and operational methodologies of Investment Banking and some major Financial Services so that students can work effectively in Finance field. UNIT-I 6 Classes An Introduction to Investment Banking in India, Investment Banking and Merchant Banking distinguished. Core Services, Support Services, Regulatory Framework for Investment Banking. UNIT-II 6 Classes Operational Framework of Investment Banking in India.

1. Initial Public offers, Rights issue & Secondary Public offer. 2. Public offer of Debt services.

UNIT-III 6 Classes Corporate Advisory services of Investment Banking in India.

1. Business Advisory services. 2. Project Advisory services. 3. Financial restructuring Advisory. 4. Merger & Acquisition advisory.

UNIT-IV 6 Classes

1. Financial Evaluation of Leasing: Introduction, lessee’s & lessor’s perspective. 2. Hire Purchase Finance & Consumer Credit : Introduction, conceptual framework,

Legal framework, Financial Evaluation, Consumer Credit. UNIT-V 6 Classes

1. Housing Finance : Introduction, NHB, Equity support, Refinance support, Housing finance system, Mortgage-base-Securitization.

2. Venture capital Financing: Introduction, Theoretical framework, Indian venture capital scenario.

Books Recommended: 1. Financial Services : M.Y. Khan 2. Investment Banking: Subramanian

EF - 7 - Management of Financial Institutions UNIT-I Financial Institutions and Economic Development: Nature and role of financial system: Financial system and financial markets, efficiency, stability, technology, government intervention in the financial system. Central Banking and Monetary policy: - Central banking functions, money creation process and control, monetary policy. [Will also cover an overview of money, prices, exchange rates, and interest rates; monetary expansion interest rates and exchange rates, Monetary expansion and prices, Real and nominal values, inflation and interest rates, inflation and exchange rates. The Indian financial system: Introduction, the pre 1951 period, The post 1951 period, The Indian financial system: The Emerging horizon] 6 Hours UNIT-II Money, Process, Exchange Rates and Interest Rates: Monetary expansion, Interest Rates and Exchange rates, monetary expansion and prices, real and nominal values, inflation and interest rates. 6 Hours UNIT-III Commercial Banks Evolution of Modern Commercial Banks: - Evolution of bank assets, liabilities and activities, banking structure, matching revenues and costs of commercial banks, recovery of advances and documentation. Capital adequacy, accounting policies and related matters, directed investments and credit programs and interest rates, methods and procedures in banks, regulation and supervision of the financial sector, Treasury and risk management in banks, marketing of bank services, relationship banking and innovations 7 Hours UNIT-IV International Banking:-Off-shore banking multinational banking, banking consolidation. Finance Companies:-The evolution of finance companies, the present status and the micro finance and its importance in rural economy. 7 Hours UNIT-V Insurance Companies:-Economics of insurance, the insurance industry and its regulation, LIC and GIC. Development Banks/Finance Institutions:- Concept, role of DFI’s sources of funds, DFI in India, recent trends. 6 Hours Books Recommended: 1. V.S Awadhani-Management of Financial Services 2. Investment Banking- Prasanna Chandra.

EF-5 Derivatives Securities and Financial Restructuring Objectives: To apprise students with all the technicalities involved in the trading of derivatives. They will develop awareness about securities and shall get the exposure as how to utilize this choice for wealth maximization of shareholders & how to develop ethics necessary for financial restructuring.

Course Description

Unit I: Introduction 7 Classes Understanding Derivative Securities, Derivative securities & Risk Management, Overview of selected Derivative Securities options future, forwards, Swap, Hybrid Securities, Hedging and Related Risk Management Technique

Unit II: Options 8 Classes

Single period Option – calls & puts, Multi period option – caps, Floors, Collars, Captions, Swaptions, and Compound Option

Unit III: Option Valuations 8 Classes

Black & Scholes model, Features, Types, Arch & Grach Model, Regulatory Framework in India, Arbitrage & Synthetic Instruments

Unit IV: Corporate Restructuring 7 Classes

Value Based Management, Corporate Restructuring.; sell off & change in ownership, Alignment of Interest

Unit V: Restructuring 5 Classes

Merger & Amalgamation Books Recommended

1. Hull. Derivatives 2. Donaldson and Richardson. Basic Business Finance 3. Prasanna Chandra. Financial Management

EF – 6 BANKING SERVICES OPERATIONS Objective: The objective of the course is to develop the skills required for understanding India’s most challenging and important financial services sector. Banking services operation will enable the management student to have an insight to the banking sector and how it works.

Course Description UNIT-I 8 Classes Indian financial system: the financial system – nature – evolution and structure – the functions of financial intermediaries – financial instruments – the role of financial system in economic development – the Indian financial system. Deposit products: types of bank deposits, computation of interest on deposits, deposit schemes, composition of bank deposits.. UNIT-II 8 Classes Credit policy: Need for credit policy, credit policy components of credit policy, credit policy pursued by the government, credit culture Retail banking: basics of retail banking, forms of retail banking and emerging issues UNIT-III 7 Classes Corporate banking: The nature of corporate banking, developments in corporate banking, consortium finance, multiple banking arrangements, and loan syndication. UNIT-IV 8 Classes Rural banking and Micro finance: sources of rural finance, credit delivery mechanism in rural finance to co-operative agricultural and rural development banks (CARDB) – regional rural banks (RRBS), service area approach (SAA) – National Bank for Agriculture and Rural Development (NABARD), microfinance. UNIT-V 7 Classes Follow up and recovery: NPAs, classification, securitization, SARFAESI Act etc. Securitization: meaning of securitization, process of securitization. Fee-based services: the fee-based services of banks, letter of credits, bank guarantees, subsidiary services, off balance sheet activities, bancassurance

EF - 9 Personal Financial Planning UNIT-I Understanding the financial planning process: - 5 classes The rewards of sound financial planning-planning for a life time-the planning environment-determinants of personal income financial statements and plans mapping the financial future-time value of money preparing personal income statement and balance sheet-making cash budgets Managing Tax:-Principles of income taxes computation of salary, rental income & capital gains, other income-filling return tax planning-other income-filling returns tax planning-other forms of personal taxes provisos of wealth tax act & computation of net wealth & wealth tax. UNIT-II Making decisions regarding purchase of automobiles and houses:- 5 classes Deciding whether to lease or buy-finding an affordable house-the house-buying process-housing finance. Managing credit-opening an overdraft account using credit carefully consumer loans. UNIT-III Managing insurance needs:- 5 classes Basic insurance concepts-deciding on the amount of life insurance required-key features of life insurance policies-buying life insurance types and sources of health insurance plans-principles of property insurance-automobile insurance other types of insurance. Managing investments:-Investment planning securities markets-transaction in the securities markets-online investing-mutual funds –financial planner’s Advice, stock brokers research and advice, portfolio tracking, private banking options of different banks, and discretionary portfolio management services-sharp’s ratio, Treynor’s ratio, Jensen’s measure, information ratio. UNIT-IV Alternate Investment Options- 5 classes Art, Gold, antiques, commodities, real estate, REITS, real estate related mutual funds, charity, investments outside India. Retirement planning-estimating needs at retirement-social security –pension plans and retirement plans-annuities, reverse mortgage. UNIT-V Estate planning:- 5 classes wills-trusts-gift taxes-estate taxes and tax planning. Marketing of Financial Products:-Relationship marketing-selling in a competitive environment-steps in the relationship management process-segment, profile, expose, strategize, execute, monitor and review-personal selling skills.

EF -10 Corporate & International Banking

Objectives: The paper focuses on the procedures of corporate and international banking and the various issues related to the aspects of project financing, foreign exchange procedures.

Course Description Unit I: Fundamentals of Corporate Finance 8 Classes

Goals of corporate-value maximization corporate governance, Importance of corporate finance, Other services to corporate

Products offered to corporate in banking (Lending & Deposits) Consortium lending/syndication/fund based lending, Non fund based service LC/LG/DPGL, Export finance, structure financing, external commercial borrowings, FDI’s merchant banking services/IPO/Rights/commercial paper/ICD, Investment advisor services, Retail banking products to corporate, Financing of infrastructure projects.

Unit II: Project Financing (Infrastructure) 8 Classes

Importance of project finance for banks, principles of project finance, project export, export finance-finance/role of exim bank/ECGC, financings, mergers & acquisitions, valuation issues, term financing. Term loan/bridge loan, short term financing-working capital financing-fund based/ non fund based activities/structure financing/channel

Unit III: Introduction to international banking 8 Classes

Brief history of international banking, Reasons for growth of international banking characteristics, Dimensions of international banking, Recent trends in international banking, International private banking.

International Banking-Regulatory Framework Regulation, deregulation, Re-regulation, Regulatory arbitrage, Assessment of country/sovereign risk-country risk management.

Unit IV: International Monetary System 8 Classes

Exchange rate systems- Fixed & Floating, Hybrid mechanism-history of monetary systems, The gold standard, the gold-exchange standard, The bretton woods system, post bretton woods system, European monetary system.

Balance of payment Concept of economic transactions, Components of the balance of payments account, The Indian perspective-importance of BoP statistics.

Unit V: The foreign exchange market 8 Classes

The structure of the Forex market, Foreign exchange-types of transaction-Settlement dates, The Indian scenario convertibility, Trading mechanism.

Exchange Rate Determination and Forecasting Purchasing-power parity (PPP), Interest rate parity, Relationship between PPP and interest rate parity.

EF – 8 Advanced Accounting Standards

Unit I: Introduction to accounting standards:-Introduction-GAAP hierarchy sources of GAAP; important terms; components of income statement; financial reporting objectives-recognition and measurement capital maintenance concept –introduction to Indian accounting standards (AS)-introduction to international accounting standards. (IAS) Cash Flow Statements: Introduction-meaning and definition of important terms-content and form of cash flow statements-other aspects of cash flow statements-Indian accounting standards (AS-3) 8 Classes Unit II: Current Assets:-Introduction-meaning and definition of important terms; ownership of goods, valuation of inventories, full absorption costing, direct costing, Types of LIFO liquidations, dollar value-LIFO, other inventory topics interim reporting-miscellaneous topic statement of accounting standards. 7 Classes Unit III: Special Revenue Recognition Areas:-Long term construction contracts; types of contracts, accounting for order changes, accounting for contract options, differd income tax-service sales transaction important terms and meaning-sales when collection are uncertain-methods of accounting for real estate sales other than retail land sales retail land sales method of recognizing profits. Other accounting standards. Fixed Assets:-Introduction- Fixed assets-meaning and definition of important terms-depreciable assets and depreciation; depreciation methods, disclosures-non monetary transactions-involuntary conversion deferred taxes-intangible assets; basic accounting procedure and accounting treatment goodwill-capitalization of interest costs 8 Classes Unit IV: Investments:- Meaning and definition of important terms-concept and rules-investments where significant influence does exit-transfer between categories-accounting for investments in debt securities accounting for investments under equity method-inter company transactions between the investor and the investee-stock dividends and splits-stock rights Business Combination and Consolidations:-Introduction-meaning and definition of important terms-types of business combinations-accounting form combinations-consolidates balance sheet-inter company transactions and profit confirmations-minority interest-change in minority interest combined financial statement-push down accounting –other business accounting problems in business combinations-reverse-temporary control of a new subsidiary –temporary control of a new subsidiary 8 Classes Unit V: Income Taxes:-Introduction-meaning and definitions of important terms-temporary & permanent differences-recognition and measurement of deferred tax assets and liabilities-reporting the effect of accounting change for tax purpose financial statement presentation-disclosures-general- special –specialized applications of FAS-109 tax allocation for business investment-undistributed darning of subsidiary-of investee- income tax effect-accounting for income taxes effect-accounting for income taxes in interim period –

treatment of selected temporary differences-AS-22 accounting for taxes on income. 7 Classes

EF – 2 International Finance and Trade Objective:- To familiarize the students with the financial management issues concerning the

India Corporate Sector. To familiarize the students with the functions of the finance managers. To equip managers with the basic tools and techniques for financial analysis.

UNIT-I: International Economics 6 CLASSES International Finance-need, meaning & implication of globalization,

Integration of Financial markets, Theories of international trade-Introduction, developments & trade barriers. Internatinal trade finance in India-role of EXIM bank, exchange control regulations.

UNIT-II: Global Financial System 8 CLASSES International monetary system-exchange rate mechanism, history &

recent developments. Foreign exchange market-exchange rate quotations, types of transactions, settlement dates, quotes for various transactions,

UNIT-III: Indian Forex Market 5 CLASSES India forex market. Exchange rate determination-PPP principle,

interest rate parity (IRP) & relationship b/w them, reasons for departure from IRP. Exchange rate forecasting-forward rate as predictor, demand-supply app., monetary, asset & portfolio balance app., news as a determinant, technical analysis.

UNIT-IV: International Trade 8 CLASSES Trade blocks-WTo, international cartels, OPEC, multinational &

bilateral treaties, GATT, EC, NAFTA, UNCTAD, US-Russia bilateral investment tredty, trade, aid & development.

UNIT-V: Documentary Credits 8 CLASSES

Documentary credits-L/C & its parties, operation & types of L/C, documents under a L/C. Export finance & exchange contral regulations governing exports-incentives available to exporters, export control regulations. Import finance & exchange regulations relating to import finance-import financing, prerequisites for opening an import L/C, customs procedure for clearance of imports in India. Books recommended : Allan, Shapira Multinational Financial Management Charles & Henery International Financial Management. Rita & Eugene International Financial Management. Francis & Maximo International Financial Management. Van Horne International Financial Management

EF -11 - MANAGEMENT OF MUTUAL FUNDS AND PENSION FUNDS

Course Description

UNIT: 1 Diversification, Portfolio Risk and Return – 5 classes Single Index Model – The Sharpe Index model – Portfolio Beta – Generating the Efficient Frontier. UNIT: 2 Portfolio Selection : 6 classes Markowotz Risk-Return Optimization, concept of utility , Sharpe Optimization Model- Other Portfolio Selection Model- geometric Mean Model , safety First Model and Stochastic Dominance Model. UNIT: 3 Pricing of Index 5 classes Futures Contracts-Stock Index Arbitrage –Application of index futures –beta management. UNIT: 4 Portfolio management schemes: 5 classes Types of Portfolio management schemes –futures of portfolio management scheme –SEBI Guidelines on portfolio management. UNIT: 5 Mutual Funds: 5 classes The evolution of mutual funds regulation of mutual funds-Organization Design and marketing of mutual fund schemes: Performance Evaluation –Analysis and tax Treatment of mutual fund schemes.

References Books : C M Kulshreshtha – Vision Books

INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT (ISBM) MBA (Regular): 5 subjects are to be chosen as Elective Major & 3 subjects as Elective Minor from the following Elective Group Subjects. ELECTIVES: MARKETING: S.No. SUBJECTS EM-1 Strategic Marketing Decisions EM-2 Product & Brand Management EM-3 Consumer Behaviour EM-4 Advertising Management EM-5 Industrial Marketing EM-6 Event Management EM-7 Marketing of Services EM-8 Marketing Research EM-9 Sales & Distribution Management EM-10 International Marketing EM-11 Banking & InsuranceManagement

Marketing Electives

EM – 1 Strategic Marketing Decisions OBJECTIVES: To give a overview of marketing Strategies and Relationship Management procedures.

Course Contents Unit 1 : Overview of Marketing Strategy 6 Classes Relationship with Corporate Vision, Mission and Objectives. Market-led strategic management, Strategic Marketing analysis – Identification of attractive markets, Industry/ business analysis and sustaining competitive advantage Unit 2: Segmentation, Targeting and positioning principles 7 Classes The process of market definition - Determining alternative market or segment attractiveness – Making, market and segment choices - Alternative targeting strategies - Principles of competitive positioning - Communicating the competitive position Unit 3: Product & Industry Life Cycle 7 Classes Marketing strategy formulation across PLC stages, Marketing strategy formulation for – emerging markets, growth markets, mature, declining, fragmented markets for products (goods and services) New product development and introduction strategies - Speeding new product development - Organizing for new product development - Planned innovation - Planned or unplanned strategy withdrawals / obsolescence, Unit 4: Offensive and defensive competitive strategies 7 Classes Build strategies - Hold strategies - Market nicher strategies - Harvesting strategies - Divestment/deletion Competing through superior service and customer relationships - The three ‘S’s of customer service - Providing superior service - Measuring and monitoring customer satisfaction Unit 5: Integration of Marketing Strategies 7 Classes Application to different business sectors – FMCG, Industrial, & Services. Constraints in marketing strategy implementation. Periodical assessment. Paradigm shift in marketing: The evolution of marketing theory - 4Ps to 7Ps, Transactional marketing approach to relationship marketing philosophy – competitive advantage through Relationship Marketing – RM in industrial markets and consumer markets, services Books Recommended: 1. Marketing Strategy - Boyd Walker, Mullins Larrech, TMGH, 5th Ed. 2. Strategic Marketing Management - David Aaker 3. Principles of Marketing - Philip Kotler, Gary Armstrong 4. Handbook of Relationship Marketing - Jagdish Sheth,Atul Parvatiyar 5. Leading Through Relationship Marketing- Richard Batterley 6. Relationship Marketing - S.Shajahan, TMGH, 1st ed., 2006 reprint. 7. Customer relationship Management - Sheth, Parvatiyar, Shainesh 8. For contemporary case studies students should refer to the periodicals and journals.

EM – 9 Sales & Distribution Management Objective: - To provide an understanding of the concepts, attitudes, techniques and approaches required for effective decision making in the areas of sales and distribution. To pay special emphasis on the practising manager's problems and dilemmas. To develop skills critical for generating, evaluating and selecting sales and distribution strategies. UNIT-I: Introduction to Sales Management 6 hours

The sales management - introduction to sales management and sales organization, sales function & policies, personal selling - nature, scope & objectives, formulating personal selling strategy.

UNIT-2: Planning the Sales Effort 6 hours

Planning the sales effort - sales planning and budgeting, estimating market potential and sales forecasting, setting the sales territory & quotas, sales and cost analysis.

UNIT-3: Organizing and Directing the Sales Force 6 hours

Organizing and directing the sales force - recurring and training sales personnel, designing & compensating sales personnel, motivating and leading the sales force, evaluating sales force performance.

UNIT-4: Distribution Management 6 hours

Distribution management - managing marketing logistics & channels, channel integration – VMS, HMS, channel management, and marketing channel policies & legal issue.

UNIT-5: Channel Institutions & Control 6 hours

Channel institutions & control, wholesaling & retailing, channel information systems, managing & evaluating channel performance case & future trends in sales & distribution management.

References/Text Books: 1. U.C. Mathur – Sales Management – New Age 2. Still & Cundiff – Sales Management

EM – 2 Product & Brand Management Objective: - To help the students appreciate the relationship between corporate strategy and product and brand management. To equip the students with the various dimensions of product management such as product-line decisions, product platform and product life cycle. To provide a framework to understand the new product development process, the organizational structures for new product development and product management functions within an organization. To explore the various issues related to brand management and to enhance the understanding and appreciation of this important intangible strategic asset including brand associations, brand identity, brand architecture, leveraging brand assets, brand portfolio management etc. UNIT-I: Introduction to Product Management 6 hours

Introduction to product management - what is product & product-service continuum, individual product decisions, and product attributes product and product lives, special issues in product management - product life cycle & strategy, product differentiation, new product development.

UNIT-II: Concept and Branding Elements 6 hours

Brand elements - value & significance of brand, brand name, symbol & slogan, brand strategic decision, line expensing & brand extension.

UNIT-III: Brand Management and Crafting of Brand Elements 7 hours

Introduction to brand management and crafting of brand elements. Consumer brand knowledge. Brand identity, personality and brand associations. Managing brand architecture and brand portfolios.

UNIT-IV: Brand Equity, Association and their Measurement 6 hours

Concept of brand equity & association - brand loyalty, awareness, creating and managing brand equity, selecting, creating and maintaining, association. Corporate branding and tools for building brand equity. Leveraging brand equity. Measurement of brand equity.

UNIT-V: Brand Strategy 6 hours

Brand strategy - brand rejuvenation, brand relations, brand proliferation, multi branding, global brand. Branding for services, retail, and hi-tech products.

Reference/Text Books: 1. Kelvin, Keller – Strategic Brand Management - Pearson 2. Chunawala – Brand Management 3. Y. Murthy – Brand Management

EM – 4 Advertising Management Objective: - The objective of this course is to develop the understanding about the marketing communication tools and implement them in designing advertisement strategies. UNIT-I: Introduction to Marketing Communication 6 hours

Introduction of marketing communication - overview of marketing communication, factors affecting the marketing communication mix, integrated marketing communication, ethical issues in marketing communication.

UNIT-2: Marketing Communication Planning 6 hours

Marketing communication planning - models of marketing communication, developing & control of marketing communication, marketing communication planning procedure.

UNIT-3: Advertising Objectives and Planning 6 hours

Advertising objectives and planning - meaning definition and objectives of advertising, types of advertising, the advertising agency: function & types, advertising agency compensation.

UNIT-4: Creative Strategy 6 hours

Creative strategy - target market & creative objective, advertising appeals, creative format & creation stage, copy testing and plagnosis.

UNIT-5: Media Planning & Promotion 6 hours

Media planning & promotion - environment analysis media object, media strategy & media planning modes, indoor media, out door media, measuring advertisement performances, current developments in advertising.

References/Text Books: 1. Chunawala – Advertising Management 2. U.C. Mathur – Advertising Management – Text & Cases – New Age

Publishers 3. Khan & Matia – Consumer Behaviour & Advertising Management – New Age

EM – 3 Consumer Behavior Objective: - At the end of the course it is expected that the students will be - proficient and knowledgeable about the various disciplines contribution in understanding buyer behavior in a holistic manner, familiar with the advances in consumer research in deciphering buyer motivation, and behavior (pre-purchase, purchase and post purchase), impact of social and cultural variables on consumption decisions, equipped with frameworks to analyze consumers behavior and use them in designing marketing strategies and in enhancing the effectiveness of marketing programs. UNIT-I: Introduction to Consumer Behavior 5 hours

Consumer behavior - an introduction, key foundations. Key determinants of buyer behavior and a framework of buyer behavior. Family influences on buyer behavior. Reference groups, opinion leaders and social influences. Social classes, social stratification and buying behavior. Cultural influences on consumer behavior.

UNIT-II: Understanding Buyer behavior 5 hours

Individual determinants of buyer behavior and internal processes. Understanding consumer motivation - consumer personality and self concept, learning, memory and behavior modification.

UNIT-III: Consumer Attitudes and Decision Process 6 hours

Formation and modification of consumer attitudes. Consumer decision process - pre-purchase issues. Models of Behavior.

UNIT-IV: Marketing & Sources and Methods of Collecting Data 7 hours

Introduction to marketing - nature & scope of marketing research, functions of marketing research, manager - research relationship, managing marketing research & ethical issues. Sources and methods of collecting data - types of data, method of collecting data, commercial survey, audits, survey research, instruments for respondent communication, experimentation & data collection errors.

UNIT-V: Marketing Research 7 hours

Measurement in marketing research - concept & scales of measurement, attitude & motivational research techniques. Sampling and data analysis. Marketing research application - market segmentation & positioning, new product development, market and sales forecasting, advertising research.

References/Text Books:

1. Khan & Matia – Consumer Behaviour & Advertising Management – New Age

EM – 10 International Marketing Objective: - To develop an integrated understanding of international marketing aspects for devising and implementing global marketing strategies. UNIT-I: Introduction 6 hours

An overview to international business and trade theories - introduction to marketing communication, free trade v/s protection, classical, modern theories, gain and terms of trade.

UNIT-2: International Business Management 6 hours

International business management - the economic environment, social & cultural, political legal and regulatory environment, competitive advantage in global environment, market entry expansion and partnership.

UNIT-3: International Finance & Institutional Systems 6 hours

International finance & institutional systems - foreign exchange, balance of payments, importing and exporting, trade blocks, international monetary fund & world bank, the triad and other manner.

UNIT-4: International Marketing Mix Elements 6 hours

International marketing mix elements - product decisions, pricing decisions, marketing channel & place decision promotion decisions, organizing & controlling.

UNIT-5: Strategic Issue for International Marketing 6 hours

Strategic issue for international marketing - marketing information system & research, segmentation, targeting & positioning, planning process.

EM – 11 Banking & Insurance Management OBJECTIVES: To know about the theoretical aspects relating to & insurance management.

Course Description

Unit I: -Introduction to banking system 6 Classes Types of bank,-Instruments,-Terms like NPAs (20%), Study of various interest rates-Short Term-Emergence of Repose rate as the benchmarks rate in the short term-Floating and fixed rates of interest-LIBOR,MIBOR and MIBID Unit II: RBI-Role played by them 6 Classes Salient features of status governed by them- Monetary, Policy, Fiscal Policy, Union (Government) Budget and its Implications Commercial Banking-Management of assets and liabilities- Effect of RBI policies on the operations commercial banks-Recent reforms in Banking sector-Recovery of debts- Calculation of EMIs Emerging trends in banking like e banking mobile banking credit Unit III: Introduction to Insurance 6 Classes Meaning, Definition, Need ,characteristics of Insurance Unit IV: Life Insurance 7 Classes Principles of Life Insurance, Financial Planning and Insurance, Life Insurance Products Pensions and Annuities, Risk Assessment & Underwriting, Premium Setting, Product Development, Design and Evaluation, Reinsurance, Claims Management, Marketing and Servicing, IT Applications, .Tax planning, Legal Framework

Unit V: General Insurance 7 Classes Principles of General Insurance, General Insurance Products (Fire, Motor & Health),Terminology, Perils Clauses and Covers, Risk Assessment & Underwriting, Product Design, Development and evaluation, Loss prevention and control, Claims Management, Reinsurance, Marketing and Servicing, IT applications Legal framework and documentation Books recommended 1. Hill W.L Charles. International Business competition in global Market Place. 2. Subhash c. Jain. International Marketing Management 3. Ravi Sarathy. International Marketing 1. Options and Futures- Hull 2. International Finance- A.V. Rajwade 3. International Finance- P.G. Apte 4. Commodity Futures & Options- George Kleiman 5. Principals of Insurance- Holioke 6. Principals of Insurance- Mishra 7. Insurance Law Manual- Taxman .

EM – 6 Event Management

OBJECTIVES: To know about the theoretical aspects relating to & insurance management. As a result of participating in this module, students will understand the managerial and operational aspects pertaining to event and conference or Convention Management.

Course Description .

Unit – I Strategies of Event Planning Production, Marketing Sponsorship; Control Co-ordination, execution, Crisis Management, effectiveness Evaluation. Corporate events, Trade shows & Exhibitions, Entertainment Marketing Celebrity Management sports marketing, Concern Management, wedding Management; Party Management, Rural EventsEvent Management: Role of events for promotion of tourism, Types of Events-Cultural, festivals, religious, business etc. Need of event management, key factors for best event management. Case study of some cultural events (Ganga Mahotsava, Lucknow mahotsava and Taj Mahotsava) Unit – II Concept of MICE. Introduction of meetings, incentives, conference/conventions, and exhibitions. Definition of conference and the components of the conference market. The nature of conference markets and demand for conference facilities. The impact of conventions on local and national communities. Unit – III Management of Conference at Site, Trade shows and exhibitions, principal purpose, types of shows, benefits, major participants, organisation and membership, evaluation of attendees. Convention/exhibition facilities; Benefits of conventions facilities, Inter-related venues, Project planning and development. Unit – IV Budgeting a Conference Exhibition: Use of Budget preparation, Estimating, fixed and variable costs, cash flow, sponsorship and subsidies. Registration, Seating Arrangements, Documentation, interpreting press relation, Computer Graphics, Teleconferencing, Recording and Publishing Proceedings; Interpretation and language. Unit – V Role of travel Agency in the management of conferences. Hotel Convention Service Management: Human Resources Management Transportation, Group Fares, Airline Negotiation, Extra Services, Cargo Transportation. History and function of ICCA, Role of ICCA, Roles and function of ICIB. Books recommended 1.Hill W.L Charles. International Business competition in global Market Place. 2.Subhash c. Jain. International Marketing Management 3.Ravi Sarathy. International Marketing 1. Options and Futures- Hull 2. International Finance- A.V. Rajwade 3. International Finance- P.G. Apte 4. Commodity Futures & Options- George Kleiman 5. Principals of Insurance- Holioke 6. Principals of Insurance- Mishra 7. Insurance Law Manual- Taxman

EM – 7 MARKETING OF SERVICES

Objectives: The objective of this course in marketing is to help students learn the basic concepts of service marketing as used in wide variety of situation in service firms. The focus of this course is to understand strategic issues & challenges of service marketing. Unit 1: Introduction to Service Marketing 6 Classes Understanding Service ,The Nature of Service Marketing , Classification of service, Unit 2: Service Consumer Behavior 7 Classes Understanding Consumer Behaviors, Customer expectations & perceptions, Managing & exceeding customer service exportations, Strategic for influencing customer perception Unit 3 : Strategic Issues in Services Marketing 7 Classes Market Segmentation & Targeting ; Individualized Service and Mass Customization, Differentiation and Positioning of Services ; Steps in developing a positioning strategy, Developing and maintaining demand & capacity Unit 4: The marketing mix and services 6 Classes The marketing mix elements ,Traditional marketing mix – Product, price place, promotion & communication services ,Extended marketing mix – people, process physical evidence in services , Unit 5: Challenges of service marketing 6 Classes Developing & managing the customer service function ,Marketing planning for service ; Developing & maintain quality in services ,Relationship marketing ,Service marketing – specific Industries.:Tourism, Travel, Transportation service marketing ,Financial services ; Education & Professional service Telecom & courier, Media service ,Case Studies

Books recommended 1.Valario A. Zeithanala ,Parsoranan & Leonard Berry: Delivering Quality Service 2.A.V.S. Rao : Service Sector Management in India 3.Christopher H. Lovelock: Managing Services 4.A. Valerie, Zeithanal & Mary Jo Bitner: Service Marketing – Integrating Customer Focus across the Firm.

EM – 7 MARKETING RESEARCH Objectives: To provide the insight into the scope and extent of application of Marketing Research as an information providing activity for the purpose of management decision making and to equip the students with the basic understating of research methodology & modern analytical tools.

Course Contents

Unit 1: Introduction to Marketing 6 Classes Nature & scope of Marketing Research, Functions of marketing research, Manager – Researcher Relationship, Managing Marketing Research & Ethical Issues

Unit II: Marketing Research process & Design 6 Classes

Scientific and non scientific methods, Research proposal & Design, Types of research, The research process

Unit III: Sources and methods of collecting data 7 Classes

Types of data, Methods of collecting data, Commercial survey, Audits, Survey Research, Instruments for respondent communication, Experimentation & data collection errors.

Unit IV: Measurement in marketing research 6 Classes

Concept & scales of measurement, Attitude & motivational Research techniques Marketing Research Application - Market segmentation & positioning, New product development, Market and sales Forecasting, Advertising Research

Unit V: Sampling and data Analysis 6 Classes

Sampling terminology, Types of sample design, Preparation & Tabulation of data; Test of significance. Advance Techniques of data analysis Bivariate, Multivariates, Discriminating Analysis, Analysis of Variance, Use of SPSS and other statistical software

Books recommended 1.H.W. Boyd & R. Westfall: Marketing Research: Text and Cases. 2.G.C. Beri: Marketing Research 3.Majumdar & Raneanj: Marketing Research- Text Application and Case Studies.

EM – 5 INDUSTRIAL MARKETING

Objectives: The basic objective of this course is to lay an understanding of the complex dimensions of the Industrial or Business Marketing. It provides an insight into the dynamics of Industrial Marketing and develops the decision making skills accordingly.

Course Contents

Unit 1 : Introduction to Industrial Marketing 6 Classes Fundamental concepts and Elements. Understanding market scenario and environmental dynamic, Buyer characteristic and motives, Value and vendor analysis Unit 2: Strategic Planning in Industrial Market 6 Classes Forecasting and performance analysis, Planning and corporate goals, Segmentation targeting & positioning, Unit 3: Industrial Product & Pricing decision 7 Classes The industrial product, determinants of product mix, Product Life cycles, New product development, Product support and after sales service, Pricing Analysis and Policy Decision, Unit 4 : Industrial Product promotion 6 Classes Overview of Industrial Promotion Mix, Advertising, Sales promotion, Publicity, Public Relations, Sales force Management – Planning, organizing and controlling Unit 5 : Industrial Distribution & control System 6 Classes Structural element in a channel ,Channel Dynamics & Logistics , Performance Standards and Control Instruments , Industrial Marketing to government and Public sector. Books recommended : 1.Hill, Riccharel. Et al. Industrial Marketing 2.Corey, Industrial Marketing. PHI

INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT (ISBM) MBA (Regular): 5 subjects are to be chosen as Elective Major & 3 subjects as Elective Minor from the following Elective Group Subjects.

ELECTIVES: HUMAN RESOURCE: S.No. SUBJECTS

EHR-1 Organisational Restructuring & Development

EHR-2 Human Resource Information System EHR-3 Human Resource Planning EHR-4 Training & Development EHR-5 Leadership Skills & Change Management EHR-6 Global/ Contemprory Issues in HRM EHR-7 HR Research Methods EHR-8 Employment Laws

EHR-9

Performance Management & Reward Strategies

EHR-10 Competency Mapping & Assessment EHR-11 Strategic HRM

Human Resource Management Elective

EHR – 1 Organizational Restructuring & Development

Objective: - This course is designed to develop a better understanding of the functioning of the organization in developing the system and implementing new techniques and tools for the same. UNIT-I: Introduction to OD 5 hours

Concept & Definition of OD Process of OD Nature of Planned Change

UNIT-II: Organizational Diagnosis 7 hours Diagnosing Organization Diagnosing Groups and Jobs Collecting and Analyzing Diagnostic Information Designing Interventions –

o Human Process o Technostructural, Structure

UNIT-III: Human Process Interventions 6 hours Interpersonal and Group Process Approaches

o Process Consultation, Third-party, Team Building Organizational Process Approaches

o Organization Confrontation, o Intergroup Relations, Grid OD, Large Group Intervention

UNIT-IV: Techno Structural Interventions 6 hours Restructuring Organization

o Structure Design o Downsizing o Reengineering

Employee Involvement o Parallel Structures o Total Quality Management

Work Design o Motivational Approach o Sociotechnical Systems Approach o Job Design Approach

UNIT-V: Strategic Interventions 6 hours Transorganizational Development Mergers & Acquisitions Transformational Change Cultural Change

Reference/Text Books: Wendell L.French Organizational Development Cummings & Worley Organizational Development & Change Alderter Organizational Development

S. Neelmeghani Management Development

EHR – 5 Leadership Skills & Change Management Objectives: The objective of this course is to prepare students as organizational change facilitators using the knowledge and techniques of behavioral Science in accordance with the understanding of leadership styles and develop them to facilitate change in the organization.

Course Contents

Unit I: Organization Change Understanding Change, Factors Influencing Change, Managing Resistance to Change, Change Agents, Disruptive Innovations 6 hrs

Unit II: Organizational Learning

The Learning Organization, Leading a learning Organization, Creativity & Innovation 7 hrs

Unit III: Leadership

Understanding Leadership, Leadership Style, Leadership Skills & Tactics, The making of a Leader 6 hrs

Unit IV: Effective Leadership Processes

Historical studies on Leadership, Coaching Leaders, Developing Performing Teams 7 hrs

Unit V: Leadership Culmination

Leadership Succession, Level 5 Leadership, Narcissistic Leaders, Leadership Challenges 6 hrs

Books recommended Leadership :Research findings, Practice, and skills, 2e-Andrew J DuBrin, All India Publisher & distributors, Emotional Intellignece – Deniel Golemann/Dalip Singh Human Capital Management-Shriniwal Kandola

EHR – 6 Global/Contemporary Issues in HRM

UNIT-I Global Perspective 6 Classes Management of the external environment-GHRM,IHRM,DHRM Global Business Implications:-Changes at home-raising organizations to global level-investment perspective on Global HRM-Workforce & demographic changes & Diversity-International perspective on Geocentric corporate-multinational to Global or Transnational corporate. UNIT-II Functions of Global HRM 6 Classes Recruitment and Selection, Training and Development, Performance Management and Compensation, Expatriation and Repatriation, Employee Relations and IR, National and International Statutes-International Organization & Labour Relations-Role of Unions-Collective Bargaining in other countries-ILO UNIT-III Characteristics and Competencies of a Global Manager 6 Classes Adaptability to the global business environment - Tactical planning for cress cultural negotiations, people skills for Global management –Leadership and decisions Making –Cross cultural sensitivity. UNIT-IV Cross Cultural Communications 6 Classes Cross cultural ethics-Bribery & Payoffs-social responsibility-Towards globalization of business ethics-cross cultural leadership-cross cultural motivation. UNIT-V HRM in Cross Border Strategic Alliances-Mergers and Acquisitions HQ-Foreign subsidiary control relationships, Global control-Centralization –Decentralization-Governance Mechanism-Board room battles-International team working. 6 Classes

EHR – 8 Employment Laws UNIT-I Trade Union Act, 1926:-Objective of the act, registration & recognition of Trade Union, rights and liabilities of registered trade union. Industrial Employment (Standing Orders) Act, 1946:- Extent and application, submission of draft standing orders, payment o subsistence allowance, Various issues pertaining to employment standing orders. 7 Classes UNIT-II Industrial Disputes Act, 1947:-Definitions, Authorities under the act, notice of change, machinery available for settling for grievance handling, penalty, strike lockout, layoff, retrenchment etc. The payment of Bonus Act, 1965:Definition, computation of gross profit and available surplus, calculation of bonus with respect to certain employees, computation of number of working days, special provision with respect to payment of bonus linked with production or productivity, reference of disputes under the act, penalty special provision with respect to payment of bonus linked with production or productivity. 7 Classes UNIT-III Workmen’s Compensation Act, 1923: Objective of the Act, Definitions, workmen’s, compensation (Employer’s liability for compensation, amount of compensation. Employee’s State Insurance Act, 1948: Extent and application definitions, Benefits (Sickness benefit, maternity benefit, disablement benefit, dependants benefit, medical benefit, funeral benefit, prescribed specification for entitlement administration of disablement benefit) 7 Classes UNIT-IV Payment of Gratuity Act 1972:Extent and application and objective of the Act, Payment of gratuity-compulsory insurance of employer’s liability for gratuity & recovery of gratuity, power to exempt, nomination, determination of the amount of gratuity, recovery of gratuity. 6 Classes Minimum Wages Act 1948:- Definition, fixing of minimum rates of wages, wages in kind, payment of minimum rates of wages, fixing hours for a normal working day. UNIT-V Payment of wages Act 1936:- Extent and application, Definition, scope and provisions of the act, deductions which may be made from wages, fines for damage or loss, deductions for services rendered, maintenance of register and records. Factories Act 1948:- Definition, scope and provision of the act Inspectors, health, safety, hazardous processes, welfare, working hour of adults, employment of young persons, annual leave with wages, special provisions. 7 Classes Books recommended: Dynamics of Indusrial relations-Mamoria, Mamoria and Gankar. Himalaya Publishing hours-2000 Industrial Relations and Personnel Management-Paylee, MV and Simon, GA.. Vikas publishing house. 1997 Industrial Law-P.L Mallick

EHR – 10 Competency Mapping and Assessment UNIT-I Introduction 6 Classes Concept and definition of role and competency, characteristics of competency, competency versus competence, performance versus competency; skill versus competency, behavior indicators, Types of competencies competency culture, context and relevance of competencies in modern organizations. Competencies applications. UNIT-II Competency Management Framework/competency model 7 Classes Macro view of competency management framework: Strategic framework, Lancaster model of managerial competencies, competency modeling framework-Understanding job positions, Stages in design implementation of competency model-competency identification – assessment. UNIT-III Design and Implementation of competency model 7 Classes Introduction to core competencies, Business competencies, team competencies, role competencies, Competency identification-consolidation of checklist, rank order and finalization, validation and benchmark; Competency mapping-Strategy-Structure congruence, structure role congruence, vertical & horizontal role linkages, positioning to bring in competitive advantage. UNIT-IV Competency assessment 7 Classes Elemental competencies, assessment center, design of assessment center, -Role plays, case study, structured experiences, simulations, business games, repertory grid, BEI, MBTI, FIRO-B; Difference between development center and assessment center. UNIT-V Competency mapping 7 Classes Definition and difference between competencies map, competency mapping, and top competencies. Studying job, processes, and environment studying attributes of good performer; core competencies for each task, competency profiling job competency profiling, role competency profiling-functional competency profiling, core competency profiling. Books Recommended: Competency based HRM-GAnesh Shermon-Tata McGraw hill 360 degree feedback, competency mapping & assessment centers-Radha R Sharma-TMH, 2003

EHR – 9 Performance Management & Reward Strategies

UNIT-I: Introduction 6 Classes Traditional approaches-what is performance-what is new in performance management-process of performance management. Performance Objectives and Plans:-Setting objectives-organizational and individual performance plans-job and role –performance standards. UNIT-II: Shaping Performance 6 Classes Monitoring performance –manager as mentor-role of feedback-performance appraisal-self appraisal-performance review discussion, 360 degree feedback, and potential appraisal. Team Performance:- Focusing on team performance for better results, team development. UNIT-III: Appraising for recognition and Reward 7 Classes Purpose of appraising-methods of appraising-who can appraise-pros and cons of appraising-fear and concern-rating errors and concerns-appraisal system design. Performance Management System:- Performance versus competences-Competency mapping-development and assessment centers. UNIT-IV: Reward Management 6 Classes The foundations of Reward Management-factors affecting levels of pay-developing reward processes-equal pay for work of equal value-market rate surveys. Pay Structures:- Fixed vs variable pay-graded pay structures-broad banding – job family modeling-developing pay structures. UNIT-V: Pay system currently in vogue 7 Classes Contingent pay-performance related pay-competence related pay-skill based pay-shop floor incentive and bonus schemes- sales force incentive schemes- gain sharing- profit sharing- benefits incentives and bonus schemes- employee and executive share schemes –team rewards- mergers and acquisitions-reward policies for new and ‘Start-up’ organizations. Other aspects related to reward: Pensions Tax considerations- boardroom pay- international remuneration – innovations in reward management.

EHR – 4 TRAINING & DEVELOPMENT Objectives: The Scope of Training is no longer related to developing knowledge and competitive. This paper aims at giving students and understanding of the field of Training and Development amidst the emerging trends.

Course Contents

Unit 1: Introduction to Training & Development: 6 Classes Training and Training needs Assessment ,Training Deign and Administration ,Training methods, Technique & Aids,Training Strategy Unit 2: Performance Appraisal & Training 6 Classes Learning through training, Adult Learning (Andragogy), Learning theories and learning Curve, Learning Styles.

Unit 3: Trainer & Training Institutions 6 Classes Trainers profile, Types of Training ,institutions ,Trainer as a change Agent ,MDP and EDPs Unit 4 : Evaluation of Training 6 Classes Training Evaluation & ROI,Trainer of Training ,Measurement Tools & Technique, Feedback Mechanism Unit 5: Effectiveness of Training & Development 6 Classes Meaning Program ,effectiveness ,Cost of Training , Training & Employee Relation Books recommended 1. Effective HR training and development strategy-Dr B.Rathan Reddy ,Himalya pub house 2005 2.Udai Pareek- Training and development 3.Lynton, R.P.and Pareek U-Training for Development Vistaar Publication N.Delhi 4.Bhatnagar, O.P- evaluation methodology for Training-Oxford and IBM

EHR – 11 STRATEGIC H.R.M. (HUMAN RESOURCE MANAGEMENT)

Objectives: This course provide an insight into how to develop the HR functions to fulfill the strategic requirement of the organization and contribute toward strategic planning.

Course Contents Unit 1 : Strategic and HRM: 6 Classes Overview, scope and importance, Aligning human resource to strategy, HRM and organization strategies, Unit 2 : Strategic implication: 6 Classes Changing work environment, Human resource, Performance management and evaluation, Compensation and grievance handling. Unit 3 : Strategic maintenance of HR 6 Classes Safety health and labour relation, Career growth and planning, Employee downsizing and Retention Strategies Unit 4: Emerging Trends & Challenges 6 Classes Knowledge Management , Organization Learning Organization Company as a University, SHRM - mergers and acquisitions , SHRM – Balanced Score Card , SHRM – Outsourcing , Ethical Issues. Unit 5: HR & IT 6 Classes HR information System , Online Recruitment & dotcom Companies , HRMS , Impact of Technology on HR Products Books recommended 1. Dessler, G “Human Resource Management” – PHI, New Delhi. 2. Irancerich, J.M. – Human Resource Management – Tata McGraw- Hill, New Delhi 3. Kleiman Lawrence – Human Resource Management.

EHR – 7 Human Resource Research Methods

Objectives: - Human Resource issues are now so critical that its effective management needs to be reinforced by systematic research. Understanding the basics of human Resource Research Methods (HRRM) as a discipline can provide a cost-effective solution to many organizational HR problems. A course on HRRM for management students can equip future HR professionals to deal with HR issues from a scientific perspective. Unit I – Introduction to HRR: 6 Classes Strategic Aspect of HRRM, Principles of HR Research, Kinds of HR Research Unit II – Tools & Techniques of HR Research: 6 Classes Data Collection Methods, Data Analysis, Parametric and non-parametric tests, Meta analysis, Non-parametric tests – One Sample tests, Two Related Samples, Two Independent Samples Unit III – HR Research in Various Areas: 7 Classes Human Resource Planning Research, Compensation Research, Research on Employee Motivation, Training and Development Research, Performance Management Research, Research on Organizational Culture and Development Unit IV – Human Resource Accounting and Audit Research: 7 Classes HR valuation Methods, HR , Scorecard and Metrics, HR Information Systems, HR Audit Research, Unit V – Contemporary Issues in HRRM: 7 Classes Using Factor Analysis in HR, Research , Principal Factor Analysis, Factor Analysis Decision Diagram, Six-sigma and Total Quality Management, Relating Six-sigma to HR strategy Books Recommended: 1. Deepak Kumar Bhattacharya – Human Resource Research Methods – Oxford Publication

EHR – 2 HUMAN RESOURECE INFORMATION SYSTEM

UNIT –I: Introduction: 6 Classes Data & Information needs for HR Manager; Sources of Data; Role of ITES in HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Programming Dimensions & HR Manager with no technology background; Survey of software packages for Human Resource Information System including ERP Software such as SAP, Oracles Financials and Ramco’s Marshal [only data input, output & screens UNIT –II: Data Management for HRIS 7 Classes Data Formats, Entry Procedure & Process; Data Storage & Retrieval; Transaction Processing, Office Automation and Information Processing & Control Functions; Design of HRIS: Relevance of Decision Making Concepts for Information System Design; HRM Needs Analysis – Concept & Mechanics; Standard Software and Customized Software; HRIS – An Investment; UNIT –III: HR Management Process & HRIS: 7 Classes Modules on MPP, Recruitment, Selection, Placement; Module on PA System; T & D Module; Module on Pay & related dimensions; Planning & Control; Information System’s support for Planning & Control; UNIT –IV: HR Management Process II & HRIS 7 Classes Organization Structure & Related Management Processes including authority & Responsibility Flows, and Communication Process; Organization Culture and Power – Data Capturing for Monitoring & Review; Behavioral Patterns of HR & other Managers and their place in information processing for decision making; UNIT –V: Security, Size & Style of Organizations & HRIS 7 Classes Security of Data and operations of HRIS Modules; Common problems during IT adoption efforts and Processes to overcome? Orientation & Training Modules for HR & other functionaries; Place & Substance of HRIS & SMEs – Detailed Analytical Framework; Opportunities for combination of HRM & ITES Personnel; HRIS & Employee Legislation; An Integrated View of HRIS; Why & How of Winners and Losers of HRIS orientation References 1. "The Agenda: What Every Business Must Do to Dominate the Decade", “Dr. Michael Hammer, Hammer and Company, One Cambridge Center, Cambridge, MA, 02142 2. A Handbook of Human Resource Management Practice, “Michael Armstrong”, Kogan Page 3. Managing and Measuring Employee Performance - Understanding Practice “Elizabeth HOULDSWORTH, Dilum JIRASINGHE”, Kogan Page. 4. Accountability in Human Resource Management, “Jack J Phillips”, Gulf Professional Publishing.

EHR – 3 HUMAN RESOURCE PLANNING

Objectives: To understand the purpose, process and applications of human resource planning in the context of different organizational strategies. To create a critical appreciation and knowledge of understanding the determinants of human resource requirements. And the means for meeting those requirements. To create practical awareness about the current trends in human resource planning in global companies. UNIT-I Introduction: definition and concept of HRP, benefits, process. HRP components. 6 classes UNIT-II HR planning and corporate strategies: HR planning as a strategic process-employees as resources-goal attainment, linking HR process to strategy, involvement in strategic planning process, strategic HR Planning model, staffing system 7 classes UNIT-III Job analysis: meaning and definition, job analysis process, techniques of job analysis, methods and practice of job analysis, competency based approach. 6 classes UNIT-IV HR Forecasting: Forecasting Manpower Needs, the Forecasting Process, Inventorying available talent, Projecting Future Talent Supply, forecasting Staffing Requirements. Index analysis-expert forecasts-delphi technique-nominal group technique-HR budget and staffing table, scenario forecasting, regression analysis. 7 classes UNIT-V Career planning and succession management: definitions, concepts, stages of career development process and organizational HR Policies, carrier Anchors – Stages of growth and career, career processes Succession management process and Management development programmes, objectives of MDP’s, Job rotation, Auditing MDP’s management development methods, challenges of succession management, Replacement analysis 6 classes Books Recommended: 1. Deepak K. Bhattacharya – Human Resource Planning – Oxford Publication