M.B.a.(Hospital Management)

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DE–5545 DISTANCE EDUCATION M.B.A.(HM) DEGREE EXAMINATION, MAY 2009. First Semester PRINCIPLES OF HOSPITAL MANAGEMENT (2005 Onwards) Time : Three hours Maximum : 100 marks PART A — (5 8 = 40 marks) Answer any FIVE questions. 1. What is Hospital Management? Explain its importance. 2. What is departmentalisation and detail the types of departmentation? 3. How would you enhance the motivation among employees in your hospital? 4. Explain network analysis. 5. Discuss authority and responsibility Vs delegation of authority. 6. Define Barriers in communication. List the methods to overcome barriers. 11

Transcript of M.B.a.(Hospital Management)

Page 1: M.B.a.(Hospital Management)

DE–5545

DISTANCE EDUCATION

M.B.A.(HM) DEGREE EXAMINATION, MAY 2009.

First Semester

PRINCIPLES OF HOSPITAL MANAGEMENT

(2005 Onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 8 = 40 marks)

Answer any FIVE questions.

1. What is Hospital Management? Explain its

importance.

2. What is departmentalisation and detail the types of

departmentation?

3. How would you enhance the motivation among

employees in your hospital?

4. Explain network analysis.

5. Discuss authority and responsibility Vs delegation of

authority.

6. Define Barriers in communication. List the methods

to overcome barriers.

7. Write short note on supply chain management.

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8. Discuss the techniques of Co-ordination.

PART B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Define Planning. Explain the principles of Hospital

Planning.

10. Define Organisation. Explain the types of

organisation.

11. Discuss the role of leaders in Hospital Administrator.

12. Explain Business Process Outsourcing.

13. Define Hospital communications. Explain the types

of communication.

14. Write the principles of effective direction and

supervision.

15. Brief ‘ERG’ theory. Compare it with Maslow’s theory

of Motivation.

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DE–5546

DISTANCE EDUCATION

M.B.A. (Hospital Management) DEGREE EXAMINATION, MAY 2009.

First Semester

HEALTH ECONOMICS

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Define and explain the concepts of Demand and supply.

2. Write brief notes on Quality of Life Index.

3. Discuss the determinants of demand and supply.

4. Explain briefly about ‘‘Engel's law.’’

5. Describe briefly the significance of health economics.

6. What is equity in health care?

7. Examine the trends in private and public expenditures on health.

8. Brief ‘‘cost-benefit analysis.’’

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

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9. Examine the structure of health care industry in India.

10. Describe the nature and scope of health economics.

11. Describe monopolistic competition.

12. Describe the impact of regulations in health economics.

13. Explain the indices of economic development and human welfare.

14. Explain the various types of costs relating to healthcare.

15. Explain Economic, value and utility analysis.

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DE-5547

DISTANCE EDUCATION

M.B.A. DEGREE EXAMINATION, MAY 2009.

First Semester

Hospital Management

HEALTH POLICY AND HEALTH CARE SYSTEM

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 8 = 40 marks)

Answer any FIVE questions.

1. List and explain about the fertility related indices.

2. Brief the need of health policy.

3. How socio-economic factors of the country affect the health services? Explain.

4. Discuss the concept of health.

5. Write brief notes on ‘‘rehabilitation’’.

6. Brief the modes of transmission of diseases.

7. Discuss about ‘‘CARE’’ in detail.

8. Detail the functions of ‘‘Rockfeller foundation’’.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Examine about the world demography trends.

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10. Brief about National ‘‘Lepracy Eradication Programme’’.

11. Discuss about the levels of health care.

12. List and explain about the determinants of health.

13. Explain the process of disease transmission.

14. Write brief notes on :

(a) WHO

(b) UNICEF.

15. Discuss in brief about the ‘‘Indian health care system’’.

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DE–5548

DISTANCE EDUCATION

M.B.A. DEGREE EXAMINATION, MAY 2009.

First Semester

Hospital Management

HOSPITAL PLANNING AND DESIGNING

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Explain the scenario of hospitals in India.

2. What are the techniques adopted by the planning team for designing a hospital?

3. Write a note on ‘‘Graphic art.’’

4. Enumerate the guidelines in designing the ventillation system.

5. Write a note on ‘site selection.’

6. Explain bed planning.

7. Enumerate the departments of the service zone.

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8. What are the physical facilities required in mortuary of a teach hospital?

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Explain the preliminary survey and feasibility study of a hospital.

10. Enumerate the channels and uses of communication in a hospital.

11. Explain the role of hospital administrator in the planning of a hospital.

12. Explain the functions, location and design of critical zone.

13. Give an account on hospital drawings and documents.

14. What are the general standards to be followed by the hospitals in the interest of good patient care?

15. Discuss the plants and equipments requirement in a hospital.

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DE–5549

DISTANCE EDUCATION

M.B.A. (HM) DEGREE EXAMINATION, MAY 2009.

First Semester

ORGANISATIONAL BEHAVIOUR

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 8 = 40 marks)

Answer any FIVE questions.

1. What are the four factors in self-concept?

2. What are the different types of reinforcement?

3. What is group norms? Explain.

4. Explain Vroom’s expectancy theory.

5. Explain the bases of power.

6. Explain path-goal model of leadership.

7. What is the five stage model of group development?

8. What are the factors in resistance to change?

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PART B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Explain the different theories relating to learning.

10. What is organisational politics? What are the reasons

for organisational politics?

11. What are the organisation applications of

personality?

12. What are the methods used to motivate employees

in an organisation?

13. Explain the features and significance of organisation.

14. Explain Alderfer’s ERG theory and its implications.

15. Write down the steps for making communication

effective.

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DE–5550

DISTANCE EDUCATION

M.B.A. DEGREE EXAMINATION, MAY 2009.

Second Semester

Hospital Management

HOSPITAL CARE SERVICES

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Brief about the hospital services.

2. Discuss the functions of Nephrology and Dialysis

Unit.

3. Write brief notes on Nuclear Medicine Unit.

4. Explain in brief about nursing services.

5. Describe the job description of nursing supervisor.

6. Discuss the functions of catering services.

7. Write short notes on LDRP Suit.

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8. Brief the role of Infection Control Committee.

SECTION B — (4 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Explain the importance of OPD services in a hospital. Explain the various clinical divisions, layout and utility support required for an efficient OPD.

10. Explain in detail the functions of radiology department. Add a note on radiotherapy.

11. Enumerate the functions of blood bank in hospital operation.

12. List and discuss the types of ambulance services.

13. Discuss the hierarchy of nursing services. Add a note of job description at every level.

14. What is telemedicine? Discuss the relevance and scope of telemedicine in modern healthcare scenario.

15. Brief the divisions of ICU and explain its functions.

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DE-5551

DISTANCE EDUCATION

M.B.A. (H.M.) DEGREE EXAMINATION, MAY 2009.

Second Semester

HOSPITAL SUPPORT SERVICES

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

1. Explain hospital documentation and medical records.

2. Discuss essential features of nursing care.

3. What is the importance of ambulance services?

4. Discuss blood bank management.

5. How do you ensure safety in the laboratory?

6. Briefly explain washing arrangements.

7. What are the benefits of special diet kitchen?

8. Describe Day store.

SECTION B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Discuss the importance and functions of dietary services.

10. Explain ‘‘laundry’’ in hospitals.

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11. What is housekeeping? Explain general rules of safety?

12. Classify emergency services and precautions taken to ensure smooth running of the same?

13. What are the duties and responsibilities in ward management?

14. What are all the role of support services? How do you set up departments for the various departments?

15. Discuss food distribution in general kitchen and special diet kitchen.

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DE–5552

DISTANCE EDUCATION

M.B.A. (H.M) DEGREE EXAMINATION, MAY 2009.

Second Semester

HUMAN RESOURCE MANAGEMENT IN HOSPITALS

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Define HRM. What are all its objectives?

2. Write short notes on job description and job specification.

3. Explain employee safety programme in the hospitals.

4. Discuss the fundamental concepts of organisational behaviour.

5. Examine the application learning theories to organisational behaviour.

6. Distinguish between placement and induction.

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7. What are the external and internal forces affecting change?

8. Bring out the need and importance of human resource planning.

SECTION B — (4 15 = 60 marks)

Answer any FOUR questions.

9. What are the principles to be followed by hospital recruitment policy?

10. Write short notes on :

(a) Group cohesiveness.

(b) Transfer policy.

(c) Introversion and Extroversion.

11. Discuss human resource planning process in hospitals.

12. Discuss the procedure of selection of employees for a multispeciality hospital.

13. Describe health, welfare, and safety measures offered to the hospital employees.

14. Suggest strategies to resolve inter-group conflicts in hospitals.

15. What are the factors affecting wage and salary of the employees in hospital?

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DE–5553

DISTANCE EDUCATION

M.B.A. (Hospital Management) DEGREE EXAMINATION, MAY 2009.

Second Semester

MATERIALS MANAGEMENT IN HOSPITALS

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 8 = 40 marks)

Answer any FIVE questions.

1. Explain the concept and objectives of materials management.

2. Explain the importance of stores in a hospital.

3. What are all the material handling equipments used in hospital?

4. Write short notes on stock verification.

5. What are the advantages of ABC analysis?

6. Write short note on :

(a) Ordering cost

(b) Inventory carrying cost.

7. What are the various types of stores in a hospital?

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8. Explain the import policy of the Indian government while importing hospital equipments.

PART B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Explain the role and functions of materials manager.

10. Write a note on purchase of Bio-Medical equipments.

11. What are the methods of purchasing? Discuss the merits and demerits of centralized purchasing.

12. Write short notes on :

(a) Tenders.

(b) Purchase order.

13. Discuss the application of computers in materials management.

14. Explain the importance of stores accounting.

15. Write note on :

(a) Import documents for import of goods.

(b) Import duty exemptions.

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DE-5554

DISTANCE EDUCATION

M.B.A. (H.M.) DEGREE EXAMINATION, MAY 2009.

Second Semester

ACCOUNTING AND FINANCIAL MANAGEMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 8 = 40 marks)

Answer any FIVE questions.

1. What are the limitations of financial statements?

2. What do you mean by tax audit?

3. List out the expenditures that are usually incurred by the hospitals. Briefly explain.

4. How will you evaluate the investments made by hospitals?

5. Write short note on ‘social cost benefit analysis of hospitals’.

6. Describe the objectives of financial management.

8. Journalise the following transactions in Balan’s Books.

2005

Jan 1 Balan started by investing cash Rs. 5,00,000He brought goods of Rs. 40,000 ad furniture Rs. 5,000

2 Purchased building for Rs. 1,00,000

3 Purchased goods for cash Rs. 30,000

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4 Purchased goods from Rajesh Rs. 25,000

5 Paid cartage Rs. 200

8. Mr. Rajaram closes his books of account on 31st December 2007. The following items are considered while preparing final a/cs for the year ended 31-12-2007.

(a) Stock destroyed by fire was Rs. 3,000 and the insurance company accepted a claim of Rs. 1,800.

(b) Goods invoiced Rs. 5,000 were sent to customers on sale or return basis on 28th December 2007, the customers still having the right to return the goods. The rate of gross profit is of sales.

How will you meet these items while preparing final accounts.

PART B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Explain the following :

(a) Accounting concepts

(b) Accounting conventions.

10. You are given the following trial balance.

Trial Balance of Red Circle Ltd. as on March 31. 1998.Rs. Rs.

Plant and machinery Share capital 1,00,000

Opening balance 15,000

Gross profit 69,600

Addition 21,000 Creditors 20,000

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Rs. Rs.

6,000

Administrative expense 30,000 Liabilities for expenses 8,000

Managing director’s Secured loan 1,00,000

minimum remuneration 6,000 Unsecured loan 50,000

Selling expenses 10,000 Miscellaneous receipts 9,500

Good will (at cost) 1,30,000

Director’s fees 600 Depreciation provision :

Trade investments (at cost

Plant 8, 900

in fully paid shares Furniture 2,200 11,100

of Rs. 10 each) 1,05,000

Sale proceeds of old plant 3,000

Payment to auditors 5,000 Profit and loss

Security deposit 5,000 appropriation A/c

Calls in arrears 2,000 (opening balance) 4,000

Closing stock (at cost) 20,000

Cash in hand 3,000

Advance payment of tax 5,000

Cash with scheduled banks

20,000

Furniture (at cost)

opening balance 4,000

Depreciation 1,100

Interest on loan 7,500

3,75,200

3,75,200

The following further particulars are available :

(a) Liabilities for expenses include the last quarters interest due on unsecured loan.

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(b) Payment to auditors include Rs. 2,000 paid for taxation work.

(c) Market value of trade investment is Rs. 85,000.

(d) Provision for taxation is to be made at 45%.

(e) Secured loan is from the company’s bankers obtained against charge of all the assets of the company.

(f) No adjustment has been made for the sale of old plant Rs. 3,000. If is ascertained that the original cost and depreciation provided on this item were Rs. 8,000 and Rs. 4,000 respectively.

(g) Unsecured loan is from a director carried forward from last year, interest payable at 6% per annum falling due on a quarterly basis at the end of each quarter.

Prepare the profit and loss account for the year ended March 31, 1998, and a balance sheet as on that date ignoring previous year’s figures.

11. Describe the advantages of budgetary control to the management.

12. Sri Ram Prasad is registered medical practitioner. He has prepared the following income and expenditure account for the year ending 31st March 2008. You are required to prepare a statement showing his income from profession.

Income and expenditure account.Rs. Rs.

Household expenses 1,20,000

Consultation fees 1,10,000

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Rs. Rs.

Car purchased 1,30,000

Visiting fees 1,20,000

Travelling exp. (Personal) 4,000 Gains on Race (gross) 10,000

Charity and donations 1,000 Shares in sale proceeds

Income tax 2,000 of an ancestral house 34,000

Salaries 8,000 Capital gains 6,000

Gifts to daughter 7,000 Dividends from

Establishment expenses 1,000 domestic company 5,000

Surgical equipments 4,000 Interest from p.o.

Books (annual publications)

1,200 savings bank 600

Life insurance premium 2,000 Gifts from father-in-law 2000

Wealth tax 1,000 Bad debts recovered

Interest on capital 1,000 (not allowed in

Surplus 8,700 earlier years) 2,000

Int. on fixed deposit (Gross) 1,300

2,90,900

2,90,900

Rate of depreciation allowable on car and surgical equipments is @ 15%.

13. Dr. Narendhiran commenced practice in January 2007. He has prepared the following receipts and payments account for the year 2007.

Receipts and Payment A/c

Rs. Rs.

To Cash introduced :

By Furniture 4,000

To Capital fund 12,000

By Equipments 6,000

To Income from 16,00 By Purchase of Drug 4,000

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visits 0

To Receipts from By Compounder’s salary

2,400

dispensing 12,000

By Rent 1,200

To Miscellaneous By Conveyance 2,000

receipts 200 By Stationery 400

By Lighting 300

By Journals and news papers 300

By Investments 13,600

By Balance cash 6,000

40,200

40,200

Rs. 3,000 were still to be received on account of visits compounder’s salary of Rs. 600 and a bill of stationery for

Rs. 200 are outstanding. Stock of drugs on hand was estimated at Rs. 1,000. Furniture and equipments are subject to depreciation at 5%.

Prepare Doctor’s receipts and expenditures account and balance sheet for the year ended Dec 31. 2007.

14. From the following particulars relating to R.K. Mission Hospital, prepare an income and expenditure account for the year ended 31.12.2003 and a balance sheet as on that date.

Receipts and payments accountRs. Rs.

To balance b/d 7,130 By Medicines 30,590

To Subscriptions 47,996

By Doctor’s honorarium 9,000

To Donations 14,500

By Salaries 27,500

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To Interest on investment

By Petty expenses 461

for one year @ 7% 7,000 By Equipment 15,000

To Tickets for charity 10,450

By Charity show expenses

750

show By Balance c/d 3,775

87,076

87,076

Additional details :On

1.1.2003On

31.12.2003

Rs. Rs.

Subscriptions due 240 280

Subscriptions received

in advance 64 100

Stock of medicines 8,810 9,740

Equipment 21,200 31,600

Building 40,000 38,000

15. Distinguish between receipts and payments account and income and expenditure account.

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DE–5555

DISTANCE EDUCATION

M.B.A. (HM) DEGREE EXAMINATION, MAY 2009.

Third Semester

MANAGEMENT INFORMATION SYSTEM

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Discuss various system Design techniques.

2. Write down different characteristics of MIS.

3. Give the limitations of MIS.

4. Write short notes on Decision Support System.

5. Explain the concept of global village.

6. How to manage Information System resources?

Explain.

7. What is video conferencing? Explain.

8. Discuss about electronic data Interchange.

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SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. What is system development Life Cycle? Explain.

10. Describe various types of system testing and conversion.

11. Discuss about the recent development in Information Technology.

12. Explain in detail about Artificial Intelligence and Expert System.

13. Explain the structure and features of LAN and WAN.

14. What are value added networks? Explain.

15. Explain in detail about E-Commerce and Internet.

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DE–5556

DISTANCE EDUCATION

M.B.A. (HM) DEGREE EXAMINATION, MAY 2009.

Third Semester

RESEARCH METHODS

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

1. What do you mean by research? State its features.

2. Define ‘Hypothesis’. What are its sources?

3. What are the principles of sampling?

4. Write a note on :

(a) Sampling errors

(b) Non-sampling errors.

5. What is pre-testing? Explain their importance.

6. Enumerate the advantages of case study method.

7. What is meant by tabulation? What are its various methods?

8. What are the measures of central tendency?

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9. Describe the significance of report writing.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

10. Discuss the various types of research.

11. Define research design. Explain its contents.

12. Explain in detail the probability sampling methods.

13. What is questionnaire? Differentiate questionnaire from schedule.

14. What is scaling? Explain the importance scaling techniques.

15. Explain the various steps involved in drafting research reports.

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DE-5557

DISTANCE EDUCATION

M.B.A. (HM) DEGREE EXAMINATION, MAY 2009.

Third Semester

HOSPITAL RECORDS MANAGEMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

1. Name the precautions to be followed in record keeping.

2. Brief the types of records. Mention their purpose.

3. What are all the importance of medical records in the court of law?

4. Mention the type of medical registers.

5. Discuss briefly what are the statutory registers.

6. Brief the importance of specimens in records.

7. Explain the types of medical forms.

8. Discuss the advantage of medical registers.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Differentiate the records to be kept in surgery, emergency and casualty departments.

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10. Discuss in detail the latest trends in record maintenance.

11. Discuss how medical records could help in education and research.

12. Explain the basis for classification of records. What are the problems associated with the same?

13. Discuss the common issues involved in maintaining registers in various departments.

14. How does record management help in maintaining professionalism in hospitals?

15. Enumerate the significance of medical forms.

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DE–5558

DISTANCE EDUCATION

M.B.A. (HM) DEGREE EXAMINATION, MAY 2009.

Third Semester

HOSPITAL RELATED LAWS

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Explain ‘‘Pharmacy Act’’.

2. Detail the restrictions for removal of human organ.

3. What is ‘‘Spurious Drugs’’?

4. Discuss the membership of Employee Provident Fund according to the Act.

5. Describe the Employee liabilities for compensation.

6. Detail the Central Consumer protection council.

7. Brief about ‘‘Registration Establishment’’.

8. Detail about the maternity benefit act.

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SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Discuss in detail about Medical termination of Pregnancy act 1971.

10. Examine the advisory committee of pre-natal diagnostic techniques.

11. Brief about Drugs and magic remedies Act.

12. Examine the services covered and not covered under medical negligence act.

13. Discuss about the minimum wages act.

14. Detail about the national tribunals of Industrial dispute act.

15. Write brief notes on Poison Act.

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DE–5559

DISTANCE EDUCATION

M.B.A.(HM) DEGREE EXAMINATION, MAY 2009.

Third Semester

OPERATIONS RESEARCH

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 8 = 40 marks)

Answer any FIVE questions.

1. Explain in detail the assumptions of operations research.

2. Briefly explain the special cases of transportation problem.

3. Explain the usage of linear programming for health sector.

4. A pharmaceutical company manufactures head ache pills in two sizes and . Size contains 2 grains of aspirin, 5 grains of bicarborate and 1 grain of codeine. Size contains 1 grain of aspirin, 8 grains of bicarborate and 6 grains of codeine. It is found by users that it requires atleast 12 grains of aspirin, 74 grains of bicarborate and 24 grains of codeine for providing immediate effect. It is

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required to determine the least number of pills a patient should take to get immediate relief. Formulate the problem as a standard LPP.

5. Night shift resident doctors in a private hospital work five consecutive days and have two consecutive days off. Their five days of work can start on any day of the week and the schedule rotates in definitely. The hospital requires the following minimum number of doctors working :

Sun Mon Tue Wed Thurs Fri Sat

35 55 60 50 60 50 45

No more than 40 doctors can start their working on the same day. Formulate linear programming model to minimise the number of doctors working.

6. Solve graphically the following LPP :

Maximise

Subject to the constraints

,

7. Explain steady state Analysis and its uses.

8. Explain the importance of assignment problem.

PART B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Discuss in detail the applications of operations research for a health care organisation.

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10. Bring out the advantages and limitations of PERT and CPM.

11. Solve the following LPP :

Maximize

Subject to the constraints :

12. Solve the following transportation problem :To

9 12 9 6 9 10 5

7 3 7 7 5 5 6

From

6 5 9 11 3 11 2

6 8 11 2 2 10 9

4 4 6 2 4 2 22

13. A hospital is faced with the problem of assigning 4 x-ray machines to 6 different branches (one machine to one branch hospital only) The profits are estimated as follows :

MachineBranche

sA B C D

1 3 6 2 6

2 7 1 4 4

3 3 8 5 8

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4 6 4 3 7

5 5 2 4 3

6 5 7 6 4

Solve the problem to maximise the total profit.

14. (a) What is queueing theory? What are the limitations of queueing theory?

(b) Write a short notes on queue and its applications.

15. Discuss in detail the application of simulation technique in Hospital Management.

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DE–5560

DISTANCE EDUCATION

M.B.A. (H.M) DEGREE EXAMINATION, MAY 2009.

Third Semester

MARKETING OF HOSPITAL SERVICES

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Explain the elements of service mix in hospitals.

2. Describe the salient features of service marketing.

3. What is diversification of services? Why is it required?

4. What are all the needs of branding of hospital services?

5. What is CRM? Is it required in hospitals? Why?

6. What is internal marketing? How do you use it in hospitals?

7. Distinguish between personal selling and advertisement.

8. Write short note on 'Franchise in hospital services'.

SECTION B — (4 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Elucidate briefly the methods of pricing in hospital services.

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10. "The growth of hospitals are purely depends on Service Marketing" - Discuss.

11. Explain the process involved in planning for hospital services.

12. Describe the different kinds of physical evidence in hospital services.

13. Write short notes on :

(a) Medical tourism

(b) Logistics management

(c) Medical camps.

14. "Advertisement is a sub-division of service marketing in hospitals" - Discuss.

15. What is service quality? What are its essentials? How do hospitals maintain service quality?

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Page 41: M.B.a.(Hospital Management)

DE–5561

DISTANCE EDUCATION

M.B.A. (Hospital Management) DEGREE EXAMINATION, MAY 2009.

Fourth Semester

QUALITY MANAGEMENT IN HOSPITALS

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

1. Define the meaning and significance of 6 Sigma.

2. Explain the functions of quality service department in a hospital.

3. Describe the quality management system in Nursing Care Units.

4. Explain the benefits of implementing ISO 9001 : 2000 in a hospital.

5. Write a note on business process reengineering.

6. Explain Pareto diagram.

7. What is the purpose of Benchmarking?

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8. Write the importance of Customer Satisfaction in the hospital.

SECTION B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Describe the various types of audit conducted in hospitals.

10. Write a brief note on evaluation of ISO 9000 standards.

11. Explain the quality control techniques in detail.

12. What are the objectives of Quality Circle? Explain the establishment of Quality Circle in a hospital.

13. Describe TQM in a global perspective.

14. How will you ensure quality in Core and Support Services of a Hospital?

15. Write short notes on :

(a) Peer review

(b) I/O cause and effect diagram.

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Page 43: M.B.a.(Hospital Management)

DE–5562

DISTANCE EDUCATION

M.B.A. (Hospital Management) DEGREE EXAMINATION, MAY 2009.

Fourth Semester

HOSPITAL HAZARDS MANAGEMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

1. What are all the impact of hospital hazards on employees?

2. Explain the types of infection.

3. What are the principles of hospital hazards management?

4. What are the categories of biomedical wastes?

5. Write short notes on :

(a) Autoclaving

(b) Deep burial.

6. What are the drawbacks of improper disposal of wastes?

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7. Write a note on paramount health care services.

8. Explain ‘Payment terms and conditions’.

SECTION B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Explain in detail on ‘Hospital hazards management’

10. Give an account on the functions of ‘Infection control committee’.

11. What are the preventive measures to be taken against hospital hazards?

12. Describe the rules and schedules of TNPCB.

13. Explain in brief about Third Party Administration.

14. Write a note on ‘Indian Medical Association’.

15. Write note on :

(a) Nosocomial infections.

(b) Sanitation barrier.

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Page 45: M.B.a.(Hospital Management)

DE–5563

DISTANCE EDUCATION

M.B.A. (HM) DEGREE EXAMINATION, MAY 2009.

Fourth Semester

DISASTER MANAGEMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

1. Define disaster.

2. What are man made disasters?

3. Write a short note on management of epidemics.

4. What are the evils of alcoholic and drug addiction?

5. Narrate the features of disaster management.

6. Explain ambulance management.

7. Analyse the role of hospitals in disaster management.

8. Describe the need for disaster management.

SECTION B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Explain events management with special reference to festival and sports.

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10. Critically evaluate the role of the Government in disaster management.

11. What are the various classifications of disaster? Explain them.

12. Examine the role of voluntary agencies in organising medical camps.

13. What are the precautions to be observed to prevent road accidents?

14. Explain briefly about guiding principles for health sector food management.

15. ‘‘Sunami caused havoc to the mankind’’. Explain this statement.

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46

Page 47: M.B.a.(Hospital Management)

DE-5564

DISTANCE EDUCATION

M.B.A. (HM) DEGREE EXAMINATION, MAY 2009.

Fourth Semester

COUNSELLING

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. What do you mean by ‘‘Counseling’’?

2. Define counsellor centered counseling.

3. Write short notes on :

(a) Concerns to Self, Attitude, Values, Beliefs.

(b) Counseling of AIDS patients.

4. Explain in detail about the Egan’s model.

5. Explain the qualities of counselors.

6. Explain the stages of counseling.

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7. Explain the procedures to counsel the pediatrics patients.

8. Explain the methods of counseling to prevent suicide.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Explain the approaches of counseling.

10. Describe the counseling process.

11. Write the role of mass counseling.

12. How to counsel the adolescent patients?

13. How do you develop the counseling awareness activities for public?

14. Write short notes on management of counseling.

15. Explain the types of physical, mental, nutrition counseling.

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48

Page 49: M.B.a.(Hospital Management)

DE–5565

DISTANCE EDUCATION

M.B.A. (HOSPITAL MANAGEMENT) DEGREE EXAMINATION, MAY 2009.

Fourth Semester

COMPUTER APPLICATIONS IN HOSPITAL MANAGEMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 8 = 40 marks)

Answer any FIVE questions.

1. Explain about “Data processing”.

2. Distinguish “Fifth generation computer” with “Fourth

generation computer”.

3. Detail about “non printing characters” of MS word.

4. What is “Sorter view” in PowerPoint? Explain.

5. Brief about web server and clients.

6. How do you write notices and letters for hospitals?

7. Write notes on “Diagnostic suffices” and “Operation

suffixes”.

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8. Mention the objectives of Hospital Information

system.

SECTION B — (4 15 = 60 marks)

Answer any FOUR questions.

9. Detail about “Programming languages”.

10. Describe in detail about relational databases.

11. What is “Modem”? Explain its uses.

12. Discuss in detail about the rules of “Medical Transcription”.

13. Examine the guidelines to write English in hospitals.

14. Explain the structure of Hospital Information system.

15. Write notes on

(a) ISP and ISDN

(b) MICR and OCR

(c) Title Bar and Menu Bar.

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50