25 October 2013

Wilfried ParoubekArea Sales Lead Microsoft Learning eXperiences

CEE & Germany

wilfried.paroubek@microsoft.com

Improving the IT skills of our youth

so they can realize their full potential

2007 2008 2009 2010 2011 2012 2013

13.5

13.1

12.7

12.3

11.9

11.5

11.1

10.7

10.3

9.9

9.5

80

78

76

74

72

70

68

66

64

62

60

Global skills gap: youth unemployment

Microsoft tech skills in demand

35.6M 41.4M

2009 2014

“must have”

“good to have”

“nice to have”

Value of skills

Sources: 1 US Bureau of Labor Statistics; 2 IDC MS White Paper, Cloud Computing's Role in Job Creation, March 2012; 3 IDC, Climate Change: Cloud's Impact on IT Organizations and

Staffing, Nov 2012 **Microsoft Skills Gap Survey, IDC, June–July , 2012; 4 IDC

“Every successful corporation has a

responsibility to use its resources and

influence to create opportunity and to

have a positive impact on the world.”

"... There's no less potential, no less

opportunity today to make a

fundamental impact on a wide swath

of society's issues through the power of

information & software, We're excited

to have a chance to go work on that.“

Microsoft Youthspark

Youthspark in Europe17,000 Students connected to Jobs via Student to Business program

11Million reached - Microsoft Community Technology Skills program since 2008

630,000 trained & Certified Microsoft IT Academy on Industry needed skills, in last 10 years.

Imagine Cup - 1.65MStudents in 190 countries participated in last 10 years.

16,000 new

start-ups

supported -

Bizspark

Across EU countries

Sources:

*Indeed.com, July 2012

**Monster, February 2013

Available jobs by technology

Certifications:

“must have”

“good to have”

“nice to have”

Public funding for

Microsoft certs

available in many

countries

Strong hiring

interest from

MPN ecosystem

Ability to earn

college credits*

Country Google Apple Cisco Microsoft

Spain* 11 4 32 135

Netherlands* 121 285 261 >1000

Belgium* 97 7 58 358

Austria* 7 18 23 177

Ireland* 60 14 76 376

Sweden* 40 17 42 376

Malta 0 ~10 ~20 ~600

Italy* 14 12 36 272

France** 52 11 127 393

United Kingdom** 438 110 667 >1000

Germany** 201 82 229 >1000

Hiring Managers feel that certified individuals are more efficient1

Individuals believe obtaining a certification makes them more marketable2

Supervisors say that Microsoft Office certified employees are more proficient users of Microsoft Office programs3

Hiring Managers feel that certified individuals perform better 1

Hiring Managers consider employee certification as a criterion for hiring1

Sources: 1 MCP Program Satisfaction Study 2010; 2 Intrepid Survey; 3 Certiport Research,2009

Validating skills for youth employment

IT Professionals & Developers

Microsoft Certification Framework

Get Recognized

Get Ahead

Get Hired

Information Workers

Technology

Education

Solution

Bridge

the Gap

Accredited

Academic

Institutions

The Microsoft IT Academy Program is a complete technology education solution

connecting students, teachers, employers and local communities through a life-long

learning model of leading-edge technology skills development.

The program was developed to bridge the gap between education and the real-world by

equipping students with the IT skill sets they need for successful careers in today’s

technology centered job market, and providing professional development resources for

educators.

Membership is open to public or private K-12 schools, vocational schools,

correspondence schools, junior colleges, colleges, universities, or scientific/technical

schools that are institutionally accredited by an accrediting agency nationally recognized

by the Ministry of Education.

Microsoft IT Academy Program

Empower

academic

institutions

to help students

achieve industry

recognized skills

and reach their

career potential

through

high-quality

training and

certification.

MS IT Academy Program Objective

IT Academy Program benefits

E-learning on Microsoft Technology• Prepares for Industry Certification

• Multiple Languages

• Mobility - anywhere, anytime access

• Applied Learning

• More than 250 courses

DREAMSPARKAccess to Full

versions of Microsoft

developer software

for students/teachers

Educator

Certification

Vouchers for

Teachers to Validate

Skills

Lesson Plans for

educators mapping to Industry

Certification

Objectives

E-Books Library

Subscription –access to more than

700+ Microsoft

Press digital books

Professional

Development

Curriculum for

teachers/staff –with

real-time tracking

progress

Microsoft Official

Academic

Curriculum for

Office Skills and

Entry-Level IT

Learning

Marketing

Resources • Posters

• Flyers

• Logo Use

• School Locator

Tool

IT Academy Solution

ALLIANCE WITH MICROSOFT

LAB RESOURCES

PROFESSIONAL DEVELOPMENT

OFFICIAL CURRICULUM

CERTIFICATION

Benefits Overview

Ag

ricu

ltu

re, Fo

od

&

Natu

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eso

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es

Arc

hit

ect

ure

&

Co

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Art

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ech

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un

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Man

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uca

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Tra

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Fin

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Go

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Healt

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cien

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Ho

spit

ality

& T

ou

rism

Hu

man

Serv

ices

Info

rmati

on

Tech

no

log

y

Law

, P

ub

lic

Safe

ty,

Co

rrect

ion

s

Man

ufa

ctu

rin

g

Mark

eti

ng

Sci

en

ce, Tech

no

log

y,

En

gin

eeri

ng

& M

ath

Tra

nsp

ort

ati

on

,

Dis

trib

uti

on

&

Lo

gis

tics

Office App

Word

Excel

PowerPoint

Outlook

Access

SharePoint

OneNote

IT Academy

MOS Exams Mapped to Career Clusters

IT Academy ValueMicrosoft Certified

Solutions Expert

/Microsoft Certified

Technology Specialist

Courses

$34,900 value

Marketing

Materials

$300 value

Microsoft Press E-

Reference Library

$1,250 value

Microsoft

DreamSpark

Software

& Microsoft Office

Lab Licenses

$3,499 value

Microsoft Office

Specialist Information

Worker Courses

$3,500 value

Microsoft

Certified Trainer

$400 value

Certification Starter

Kit Exams

(MOS, MTA and

MCE)

$1,615 value

Savings on Microsoft

Certified Professional

Exam Vouchers (30)

$2,340 value

Digital Microsoft

Official Academic

Courseware Books

$8,850 value

For €1.200(estimated annual price)

every ITA membership

receives €40,000 worth of content and

benefits

The cost of IT Academy for all of your

educators, students and staff is

typically comparable to IT training for

one individual.

Please Welcome

Growing IT Academy Program Footprint

Continuing education (3%).

Other (3%).

K12 (52%).

University and 4 year college (21%).

Technical and 2 year college (21%).

Washington State

703 ITAs

North Carolina

628 ITAs

Virginia

357 ITAs

Hawaii

52 ITAs

Utah

208 ITAs

Arkansas

343 ITAs

Delaware

36 ITAsSwitzerland

65 ITAs

Australia

289 ITAs

UK

401 ITAs

Saudi Arabia

500.000 Certs

Nigeria

450 ITAs

UAE

252 ITAs

The Netherlands

950 ITAsAlabama

133 ITAs

Louisiana

307 ITAs

Morocco

371 ITAs

Wales

136 ITAs

China

145K Certs

Puerto Rico

407 ITAs

Georgia

441 ITAs

Chile

450 ITAs

Large Alliances Driving Skills for Employability

This Key Engagement signed with OFPPT)- the vocational training

arm of the Moroccan government is a key strategic win in Morocco

LARGEST EVER ACADEMIC MCP CERTIFICATION SALE GLOBALLY

with 30,000 Microsoft Certifications purchased –over 3 Years

Providing every OFPPT student the ability to graduate and become

workforce-ready, live a productive life and successfully compete in

the rapidly evolving 21st-century economy

Microsoft Morocco seen as a strategic trusted advisor for the

Moroccan Government by supporting on countrywide economic

development objectives to capitalize on job and workforce demands,

improving workforce readiness skills by providing career-related

education while preparing the next generation Morocco workforce

for IT/STEM and IT-infused jobs across industry sectors

“The use of new technologies can actively contribute to human

development and growth of the national economy”

-- M. Bencheikh , CEO of OFPPT (June 2012, launch event, Morocco)

Morocco

“The use of new technologies can

actively contribute to human

development and growth of the

national economy”

University of Maribor Faculty of Economics and

Business Integrates MOS Certification into Programs

“Microsoft Office skills are stated in a majority of job

advertisements as a basic requirement,” said Dr. Simona

Sternad, FEB Assistant Professor of E-business. “Earning an

official certification would give our students leverage to

differentiate themselves from the rest of the job applicants.”

According to feedback from both present and former students,

the skills they learn while studying for MOS exams help them

become more efficient with their assignments. Many have

been hired part-time and some full-time due to their excellent

Microsoft Office skills.

Slovenia

“A diploma alone is not enough to find a job, since

new graduates do not typically have much to add

to their list of experiences. I realized i needed to

take advantage of everything FEB offered to

improve my resume, and the MOS certification

helped tremendously. MOS certification showed i

had knowledge to perform tasks using Microsoft

Office tools, and also that i was hardworking and

ambitious.”

CAPE ACADEMY PROGRAM –

Florida (USA)PROVEN RESULTS FOR CERTIFICATION

Key

Performance

Indicator

Non-CAPE

Academy

Students

CAPE

Academy

Students

without

Certifications

CAPE

Academy

Students with

Certifications

Average GPA 2.46 2.58 3.0

Dropout Rate 2.1% 0.9% 0.3%

Graduating

12th Graders73.9% 85.9% 96.1%

•

•

•

Source: Tracking Student Performance in Career and Professional (CAPE) Education Report

2010-2011

The content of the following presentation is confidential

and under embargo till November 5th, 2013, 15hr00 CET

Confidential

+ other

social mediaX X X X

GET CERTIFIED – GET A JOB

• Underprivileged Youth & the unemployed

• Youth job seekers / trainees in telecentres

• Focus on informal education, but formal education is

accepted channel as well

Territory: Europe, with a

desired focus on an even split

between East and West, and

involving as many of the EU28

countries as possible, as well as

some candidate states. Focus

will be on the countries where

Local Coalitions are developed.

Distribution & Partners

TEsupplemented by

E-SCN

LCs(10 countries)

TE members and

partners (10 countries)

Underprivileged Youth &

the unemployed

Youth job seekers /

trainees in telecentres

LC partners, MS local

subsidiaries, ITAs,

training and testing

centers

Voucher distribution in additional countries upon approval of

local business plan by both Microsoft and TE. We also

anticipate that more vouchers will be distributed to countries

where LCs exist (up to 1,000).

In this campaign, the focus will be on the ten countries where

Local Coalitions are well established: Greece, Ireland, Italy,

Latvia, Lithuania, Poland, Portugal, Romania, Slovakia and

Spain.

However, the greater network of Telecentre-Europe will still be

used as a channel, supplemented by partners/alliances of

E-SCN.

How to train the students

Based on an approved business plan per Local

Coalition, Microsoft LeX will consider donating up to

10 free ITA memberships valid through 30 June 2014

to LCs / TE partners in Greece, Ireland, Italy, Latvia,

Lithuania, Poland, Portugal, Romania, Slovakia and

Spain.

Additional membership requests will be reviewed

per business plan

Timelines Get Certified – Get a job

Oct-Nov

2013

Launch

Campaign

Nov-Dec

2013

Partners in

Place

Nov-Dec

2013

Partners in

Place

Nov-Dec

2013

Distribution

Vouchers to

Early

Adopters

Jan-May

2014

Distribution

Vouchers to

all

Participants

Jan – May

2014 TE and

E-SCN

support

partners

Jun 2014

Reporting

and wrap-

up

Jul 2014

Evaluation

Next steps:

• The TE/LC partners meet during the lunch to discuss initial thoughts on the business plans

• E-SCN / TE deliver webinars and one-to-one consultations on the campaign

• Web section dedicated to the campaign

• Official Launch of the campaign is November 5th, 2013 at 14hr00 CET

Thank you for your attention………….

Questions?