Titel presentatie[Naam, organisatienaam]

Working Day - Track: Food clustersFood cluster Xchange worldwide

Inés Sagrario

Horticulture in Central Chile

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Horticulture in Central Chileor

The Story of the Ugly Duckling

Ines Sagrario · TCI 2016 - Eindhoven

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Once upon a time in a far far far away country…• OECD member• 16 million people (6 million

concentrated in Santiago de Chile)

• $24.000 GDP per capita• Gini coefficient: 0.50, although

little extreme poverty (3%)

Chile

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Chilean success: fruitsNo. 1 exporter of fruits

in the Southern Hemisphere

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… In the time of smart specialization strategies and innovation, in a small region called O’Higgins, just South of Santiago de

Chile…

• 9.000 growers• 27.000 jobs• 10-12.000 hectares• … but very limited exports

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?

• Fierce competition• Cost focused• High risk• No negotiation power

VOLUME BUSINESS

10-15%

35-45%

40-50%

Basic produce

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What can I do if I am a small scale

grower?

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Growing urbanization

Higher life expectancy

Increase in per capita

income

Women in the workforce and

long office hours

Health conscious

Macro-trends Trends in food consumption

Indulgence Convenience

Social & environmental

impact

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Catering to these new trends can be an interesting business…

Specialty produce

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Clean production & full produce

variety

Product innovation & technology

transfer

Market intelligence

New marketing & distribution

channels

… as long as we improve some important areas...

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One size fits all doesn’t work in agriculture: analyze your strengths and global trends, and identify your opportunity for competitive advantage and creating value

“Small is beautiful”; there are great opportunities for small producers to capture market niches, and they can add much more value through innovation than container loads of mass productsIdentify new paths to market; reinventing business and distribution models, involving news players in the business is key to success in an ever-changing global food industry

Take home

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