Vegetable Cluster Tepeaca´s Institute of TechnologyArtemisa Gómez García

Academic 1: The Role of Clusters in Creating Shared Value

11 November 2014

VEGETABLE CLUSTER TEPEACA´S INSTITUTE OF TECHNOLOGY

MIDS. ARTEMISA GÓMEZ GARCÍA

17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE

HOW CAN TEPEACA´S INSTITUTE OF TECHNOLOGY, PROVIDE STUDENTS

WITH THE ABILITY TO PROMOTE THE DEVELOPMENT OF THE REGION?

The vision of the National System of Technological Institutes is "to be one of thefundamental pillars of sustainable, equitable development of the nation".

OUR SITUATION

Puebla is the third largest national producer of vegetables.

We are in a horticultural region

The Institute, belongs to the organization "vegetable product system "

60% of our students are producers. these

80% grows vegetables 98% continue to perform

activities related to the field

OUR RESEARCH “VEGETABLE PRODUCTION SYSTEM TEPEACA” value chain analysis

Technological Development: Lack of advanced agricultural practices, lack of access to results of research and technological development like irrigation system

Firms Infrastructure : no planning strategy for cluster development, Poor development of protected agriculture.

Human Resources: low educational level of the producers, the activities of planting, harvesting and post-harvesting is done by children, adolescents and adults.

Procurement: Local suppliers, Service suppliers , import of seeds, fertilizers and agrochemicals, Lack of organization on agricultures.

Inbound logistics:

• Raw materials• Self

transportation• Intermediaries• No traceability of

production

Operation:

• low production technology

• under quality management of production

• No planning of production

• Lack of certification process

Outboundlogistics:

• Transportation• leasing.• Infrastructure• available (roads,• highways)• Insurance (-)

Marketing & sales:

• central supply sales

• local markets• supply centers

and retail chains

Service

Lack of specializedservices.

MA

RG

IN

OUR RESEARCH “VEGETABLE PRODUCTION SYSTEM TEPEACA”

Clusters maps.

Vegetable

Importers and distributors of seeds

Fertilizer and Pesticide Sellers

Plastics and packaging Suppliers

Freezing Technology

Packing

Value-added packaging

Regional, state and national market

international market

Distributors

integrative

• Universities and colleges which provide technological transference. (UACH, Inifap, ITSTepeaca, UPAEP). • different types of vegetables are produced

System Product vegetables • Funding Organizations (FIRA, ETC.) • Programs of federal, state and local government support. (SDR SAGARPA SEDESOL INDESOL, INCA RURAL)

OUR RESEARCH “VEGETABLE PRODUCTION SYSTEM TEPEACA”

FACTOR

CONDITIONS

RELATED AND

SUPPORTING

INDUSTRIES

DEMAND

CONDITIONS

FIRM

STRATEGY,

STRUCTURE,

AND RIVALRY

♦ Producers with low technological development

♦ The main production system is open. ♦ Reduced production specialization ♦ Small producers, low economies of scale. ♦ divided Offer ♦ poor marketing infrastructure (packing, mechanisms for safety, storage and transportation). ♦ There is no plan for Productive Development ♦ ♦ sales intermediary "coyote"

♦ Puebla is ranked as the third national vegetable producer with 56,000 hectares of vegetables, which produce 700 thousand tons of different species, with a value of 2 000 400 million pesos ♦ 70% of production for the local market ♦ 10% of the production is processed

♦ Organization System Product of vegetables♦ Universities and Institutes, which provide technology transfer (UACh Inifap, ITSTepeaca, UPAEP).♦ Presence of significant suppliers in the state.♦ different varieties of vegetables (chard, garlic, celery, beets, zucchini, onions, scallions, peas, cilantro, cabbage (cabbage), cauliflower, green beans, corn, spinach, goosefoot, lettuce, papalo, cucumber, pore occur, radish, radish, red (tomato) and green tomato and carrot)

♦ Favorable climate for vegetable production ♦ Proximity to US ♦ Proximity to Mexico City ♦ Increasing transformed market vegetables (frozen, desidratadas, sauces, organic, etc.) ♦ Road Infrastructure

Gobierno

♦ Policies on extensionism and capacity at the state level♦ Agreements for food security♦ organisms like SAGARPA, SDRINDESOL, INCARURAL.

OUR OBJECTIVE

Develop a proposal for shared value focuses on the connection of social and economic progress in the research and technological development processes covering germination, planting, harvesting and post-harvest production cycle; generating tangible social benefits like re-conception of products and markets, redefining productivity in the value chain and facilitating future development

of local cluster.

OUR PROPOSAL

1. Analysis of vegetable production in the Municipality of Tepeaca.-edaphological Identification, production volumes, production type, climatological, hydrological, etc.

2. Production Development Master Plan. Based on the information generated, taking into account the above factors and connected to weather stations, establish a master plan with dates and types of vegetables to plant, whereas programs such as contract farming.

3. Improving Production System: Provide tools to increase production capacity through courses, field workshops, technical assistance and monitoring.

4. Promote integration of smallholders.

- Surveys - segmentation - Assigning

variables identified in culture according to to the survey

- Design production activities

- Control and monitoring of seedling production

- Good Production Practices

- Good planting and cultivation practices

- Package production for each crop

- Organic fertilizer (vermicompost compost, biol)

- Optimization of water

- Good Harvesting Practices

- storage - inventory

- transformation

- Identification of quality indicators

- direct Sales

Preparation of production plan

for the next cycle

BUSINESS DEVELOPMENT CENTER

Identification of direct selling market and processing, product design, design business plans, patent registration, membership organization of producers

Engineering in Computer Systems Engineering, Information Technology and Communications

Industrial Engineering

Engineering Food Industry

All Engineering

OUR RESULTSREDEFINING PRODUCTIVITY IN THE VALUE CHAIN

REDEFINING PRODUCTIVITY IN THE VALUE CHAIN

- Increasing agricultural productivity:

• Validation crop demonstration plots of ITSTepeaca• vermicompost• compost • Bioinsecticide• Organic pest controllers in demonstration plots

• Analysis pests own region Tepeaca

• Germination Seedling

• Good Agricultural Practices in germination, planting,

fertilizing and pest control, harvesting and post

harvest

• Robot Sower

OUR PROJECTSREDEFINING PRODUCTIVITY IN THE VALUE CHAIN

- productivity increase in packing :

• implementation of lean manufacturing processes and lean enterprise

OUR PROJECTSRECONCEIVING PRODUCTS AND MARKETS

• Development of formulations and product analysis that are based on vegetables and cereals

OUR PROJECTSENABLING LOCAL CLUSTER DEVELOPMENT

• Administrative Training and

Technical Assistance Center for

Business Development

• Observatory of prices of

agricultural products

RESULTS

• In a Year, we have gotten the next results

• Training to 245 farmers

• Training to 150 childrens

• Traning to 500 students

• Access to federal and state funding by $ 1,186,000.00

• Generation of the business plan and product

development for the organization “Indigenous

Producers of Popocatepetl SC"

• Lean Manufacturing and Lean Enterprise process

application in the packing of vegetables EDLU

• linkage with SAGARPA to access State and Federal

funds.

“No country has been able to sustain a rapid transition out of poverty without raising productivity in its agricultural sector.”

—C. Peter Timmer77

Thank youMIDS. ARTEMISA GÓMEZ GARCÍA

artemisagg@gmail.com

@artegg