TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
-
Upload
travelmediaie -
Category
Travel
-
view
1.709 -
download
0
Transcript of TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ie
TBEX Europe 2015
Costa Brava
Michael Collins
@TBEXevents@TravelMedia_ie
fb/TravelBloggersExchange
The Future of Travel Media & Travel PR
Change
1996 80% native English speakers
English, and the world will hear you. Tamil or
Portuguese, and you may have a harder time.
A new method for mapping how information flows
around the globe identifies the best languages to spread
your ideas far and wide.
Want to influence the world? (Shahar Ronen. MIT)Map reveals the best languages to speak.
HINT - If you’re considering a second language, try Spanish instead of Chinese
Greece – 2nd century AD - Pausanius
Ibn Baṭūṭahtravel - common Arabic literature
Fan Chengda – Song Dynasty
Grand Tour
William Thomas Beckford –
Dreams, Waking Thoughts, and Incidents
EconomicPolicitalPower
Freedom
South Africa
Burma 1999
Cambodia
Switzerland
41%
Europe
Travel Media Today
Who is the biggest publisher of travel media?
PanAM invented
inflight magazines
in 1966
• 3 billion travel the world on airplanes.
• 826 million are in the US alone.
• airline travel is growing at a 5% a year.
• Boeing need 37,000 new planes by 2033.
• travellers are heavy consumers of media – read, tweet, post, stream, like, share .
• airlines accidental media companies.
• Ink Publishing. 24 airlines around the world. 677 million passengers/readers.
• AA will carry 500,000 today.
• AA social media team of 21.
• 6000 tweets a week, 240 per hour.
• 80% of passengers read the magazine –
• 20-minute read, is an AVERAGE.
Google v
traditional media
In the mean time, who wins.SEO, blogs.
future
of
HitchBOT
#hitchBOT@hitchBOT – 34KFacebookInstagram
CanadaGermany
Contentgenerationalage-relevant
passive, activeeveryone is reachable
everyone is a potential audience
Mia Isabella Collins
The Travel Industry
Insert pic of Etihad and Emiratesuse the title “Duel in the Dessert”
Long or Short?
Momondo, the acclaimed flight search engine, and the staff from Copenhagen's
Noma - voted 'best restaurant in the world' in both 2010 and 2011, have joined forces
to create an English language guide to Copenhagen. The sleek, hardback guide presents a unique collection of hidden gems, which make the city so special.
Augmented and Virtual Reality
• Marriott etc.
The future
The Listings – 2003Stena Line – 2005Backpacker – 2009Abroad, Business Traveller - 2010
Networking Events – Road Shows - AwardsSEO, blogging, content marketing, video
Trends in Travel Media• fiction, ebooks, photography, video, content
marketing, native video, live video, blogging, podcasting.
• Real time marketing. People wants answers now, not tomorrow, or later today. SEO/search.
• What questions we will have tomorrow, impossible to predict.
• Everything is last minute, content, hotels, flights, plans, holidays.
• Media – content preparation, proactive, not reactive.
0-2 days - lead
+8 days - lead
Cision Social PR Study 2015
• PR professionals strongly believe that PR is about conversations.
• Yet there remains a high number of PRs who are not responding to comments or engaging with conversations, posts and discussions on social media.
• While email and telephone are the most popular channels of communication used, the greatest disagreement is over the use of the telephone.
• 49% of PRs preferred to use telephone to pitch a story, while only 23% of journalists wanted to be pitched this way.
Cision Social PR Study2015
Cision Social PR Study 2015
Nearly half of PR professionals believe social media has made them less reliant on journalists to get their story out.