TBEX Europe 2016, You Tube Essentials, Michael Collins and Leslie Graham
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MICHAEL COLLINS TravelMedia.ie @TravelMedia_ie LESLIE GRAHAM Unravel Travel TV @UnravelTravelTV
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Transcript of TBEX Europe 2016, You Tube Essentials, Michael Collins and Leslie Graham
MICHAEL COLLINS TravelMedia.ie@TravelMedia_ie
LESLIE GRAHAM Unravel Travel TV@UnravelTravelTV
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(Click here to edit body) B2CB2C14K – 12m
We publish video every day of the week.
• Cisco forecast video will represent 69% of all consumer-based Internet traffic by 2017.
• This is expected to rise to 80% by 2019.
(moz.com)
1.YouTube v native2.Social3.Page setup 4.SEO for YouTube5.Playlists and view-times6.Money7.Language8.Apps
Native v YouTube• 2015 native video on social• Has the pendulum swung too far?• Facebook video is ephemeral. Timeline, then gone.
Not paid. Zero reach.• Facebook does not appear in search results.• More control in YouTube. Playlists, trailor videos etc.• Different plays, not one v the other.
SOCIAL
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Do Not Dump and
Run on YouTube
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50%71%
PAGE SETUP AFFECTS SEO
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Advanced Setting
Seed new videos with budget
SEO for YouTube
SEO 1011. Biggest search engine in the world?
SEO 1011. Biggest search engine in the world?2. Who owns YouTube?
SEO 1011. Biggest search engine in the world?2. Who owns YouTube?3. 2nd biggest search engine?4. Facebook video in Google search results? 5. Google prioritize YouTube video results?
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SEO for YouTube(Click here to edit body)
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SEO for YouTube
SEO for YouTube(Click here to edit body)
https://www.youtube.com/edit?o=U&video_id=4Xy59-mz-KcTBEX North America 2016
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1. List people in video/at event.2. Transcript.
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SEO for YouTube1. start with keyword research2. then record video3. keyword/phrase spoken in the first minute.4. check captions / transcript5. name raw file as per keyword/phrase6. upload thumbnail as per keyword/phrase7. keyword in title, first three words8. keyword/phrase in first line of description.
PLAYLISTS
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Top 78 of first 12TravelMedia.ie / UnravelTravelTV
SHOW ME THE MONEY
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LANGUAGES
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https://www.youtube.com/watch?v=V66H-oO-1fUCharlie Lee, ChinaTravel Daily at Phocuswright Conference
https://www.youtube.com/watch?v=Hr6zgFKiAOEUnravelTravelTV Rancho Wildcatter
https://www.youtube.com/watch?v=-x3mGs3TpYc1 minute. How too/explainer videos do very well. Often the most simple.
Thank you@travelmedia_ie@unraveltraveltv
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