essie

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TATTIFY Toronto world mastercard

fashion week

From March 23-27 2015, Tattify joined essie Canada backstage at

Toronto World Master Card Fashion Week – the tented fashion hub

where thousands of fashion and beauty influencers gather bi-

annually to see the latest and greatest in Canadian design.

essie provided media with an exclusive area in the bustling

backstage environment, catering to their need for a more private

place to relax and recharge between interviews, while

encouraging them to post to their respective social media outlets.

Custom Tattify tattoos quickly became an exciting and important

part of essie’s backstage experience. Guests received a

complimentary manicure and were encouraged to match it with a

Tattify tattoo. Guests eagerly participated and were then able to

snap a photo in essie’s mani cam. A combined branding between

Tattify and essie was the perfect catalyst for Twitter and Instagram

interaction.

Tattify custom tattoos were one of the biggest hits backstage at

WMCFW with media, staff, models, artists and designers!

Media Attendance:

Magazines:

Canadian Living, ELLE Canada, LOULOU, Fashion, Flare, Chatelaine,

Cosmetics , GLOW, SHE Canada, S/Style Magazine, ZoomerMagazine

Newspapers:

The Kit, Globe and Mail, Huffington Post

Blogs:

29Secrets.com , Beautezine.com, BeautyRSVP.com, IAmABeautyGeek. com,

StyleEmpire.com, TheBooklet.com, RealStyleNetwork.com

YouTube:

CutePolish, LaurDIY, BeautyCakez, Zenorah,

Television:

ET Canada, CBC, CP24, The Social

Tattify Backstage

Social Media Love

25.2 K Followers 390 Followers 525 Followers

Social Media Love

478 Followers 1K Followers 3K Followers

Social Media Love

1K Followers 300 Followers 13.4K Followers *Flare Magazine is one of the largest fashion publications in Canada with a circulation of 1,620,000

Social Media Love

2K Followers 75K Followers 1.6K Followers

Social Media Love

700 Followers 1K Followers 1K Followers

Thank You Tattify!