Target Audience ResearchFor the band Fij

Survey

• I targeted my survey to young Adults being between the ages 16-24, since they would be the target audience for Fij music.

• 20 surveys were filled out

What Music Magazine are you most likely to buy?

NMEKerrangRolling StoneOther

The most popular Magazine is NME and now our group can use the characteristics of this magazine as a guideline to how we should present our magazine poster for Fij.

What is your favourite music genre?

Indie/ Alternative

Pop/Rock

Electro

Metal

0 2 4 6 8 10 12

We can see that the most popular music genre between the age group is Indie followed closely by Pop/Rock which is Fij’s genre. This means that we make our music video relatable to 16-24 year olds since this is clearly our target audience.

How do you consume your music?

Gigs Festivals Itunes CD's012345678

ITunes and CD’s are seen the most common way for people to access their music. Fij being an unsigned band can’t sell their music so they will have to focus on promoting themselves through gigs and festivals.

Where’s your favorite clothing shop?

TopshopNatterjacksRiver IslandOther

This can show us how our consumers like to dress which will help us when presenting our characters in the music video.

Who are your favorite bands?

• Since this a more subjective question than the others we let people write down their own personal choice. Some of the bands we got were:

Conclusion

• These 5 questions have given me knowledge on my target audience for Fij that are important when producing my music video and magazine page.