WordCamp Phoenix 2012 Google Adwords PPC Keyword & Campaign Strategy
Target and Optimize your Adwords Campaign
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Transcript of Target and Optimize your Adwords Campaign
![Page 1: Target and Optimize your Adwords Campaign](https://reader036.fdocuments.net/reader036/viewer/2022082702/555295d1b4c9051f108b4e21/html5/thumbnails/1.jpg)
your
Target + Optimizecampaigns
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Optimization Illustration
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Integration with AdWords API
To measure and optimize your adwords campaign seamlessly, you can integrate your campaign data into Plumb5. This will help in measuring your KPIs effectively and allows the marketer to target content based on search keyword, helping the visitor navigate through the desired goal path.
Integration with Adwords API will allow the Plumb5 user to create and manage campaigns, ad groups, budgets and feed services.
API DOCUMENTATION AVAILABLE AThttps://developers.google.com/adwords/api/docs/
![Page 4: Target and Optimize your Adwords Campaign](https://reader036.fdocuments.net/reader036/viewer/2022082702/555295d1b4c9051f108b4e21/html5/thumbnails/4.jpg)
Post Campaign ExtensionsReports & Optimization
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Rollup Report by Keywords
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Click-stream behavior of a
Google Adwords visitor
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Measure Goal conversion effectiveness. Know how
many successfully navigated through the Goal
paths like registration or transactions
![Page 8: Target and Optimize your Adwords Campaign](https://reader036.fdocuments.net/reader036/viewer/2022082702/555295d1b4c9051f108b4e21/html5/thumbnails/8.jpg)
Set rules to personalize
content based on search keywords
Rules for targeting Sample Effectiveness
report of each targeted action
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Measure your KPIs
Click-in Conversion RateTotal visits from Google Adwords campaign to the site/landing page
Goal Conversion RateTotal clicks from Google Adwords that successfully navigated through the specified goal paths like registration or transactions
Targeting EffectivenessThe click-through rate of the targeted banner customized based on keyword request
![Page 10: Target and Optimize your Adwords Campaign](https://reader036.fdocuments.net/reader036/viewer/2022082702/555295d1b4c9051f108b4e21/html5/thumbnails/10.jpg)
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