Tapping the Unique Power of Story and Narrative

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Terrence McNally

terrencemcnally.netaworldthatjustmightwork.comtemcnally@mac.com

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TAPPING THE UNIQUE POWER OF STORY AND NARRATIVE

We Are Our Stories

Stories are meant to be shared.

Why is what you do important? How can storytelling and narrative strengthen your work?

Tell compelling stories. Credibility Engagement Trust

Share convincing data. Challenges Value Accomplishments What data can you use? What one or two numbers are most memorable and repeatable?

Close UpThe ultimate purpose of most communication is to inspire a specific individual to take a specific action.The ultimate goal is that the sum of specific individual actions adds up to great positive impact.

Close UpThe ultimate purpose of most communication is to inspire a specific individual to take a specific action.Make a Clear Call to Action

Story PackagePowerful Story+ Clear Call to Action+ Great Piece of Data

Can you recall a time when you heard or read a story that communicated the true value of an organization?

Can you recall a time when you heard or read a story that made the value of an organization come to life?

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Friends of the Children (Friends) is an intervention program for the most vulnerable children living in seriously high-risk environments

Avoid involvement in criminal justice system Avoid early parentingGraduate from high school with a plan for the futureOutcomes for children

Most vulnerable children are selected based on research-based risk factorsChildren receive early intervention starting in kindergarten or first grade and long-term mentoring and support continuing through high school graduationChildren spend one-on-one quality time with a Friend who is a full-time, carefully selected, and trained professionalChildren are offered comprehensive services to meet their academic, social, emotional, and physical needsService model

Teachers, Firefighters, and Friends*Friends will become part of the social fabric of our communities; helping our nations most vulnerable children develop the relationships, goals, and skills necessary to break the cycles of poverty, abuse, and violence and become contributing members of their communityVision

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Friends unique program is specifically designed to identify and support our nations most vulnerable children

Identify the most vulnerable children earlyProactive child selection process Research shows that early risk factors can identify young children most likely to fall victim to later serious negative outcomesFriends works with schools in high-poverty areas to select children based on risk factors and then conducts extensive outreach to families to enroll childrenEarly interventionChildren enter by the end of first gradeand provide them with a supportive, qualified adultSupportive, qualified adultProfessional FriendsFull time, paid employeesCollege educatedAre experience and talented working with high-risk youthSelected through rigorous hiring process Receive extensive initial and ongoing trainingAre highly supported and supervised by program staff and holistic services over a sustained period of timeHolistic approachFriends develop quality one-on-one relationship with childMeet with each child 8 times for 16 hours/monthDevelop and update individualized goal plan for childEngage in community service and other activitiesFriends and program staff work to support each childs academic, physical, emotional, social, and mental health needs

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Source: Friends of the ChildrenPortland openedWashington DC openedChester openedNational office, Klamath Falls and Seattle openedCincinnati, New York City, San Francisco, Wilmington openedDemonstrated potential of the unique service model sparked interest across the country and led to the creation of the national networkOregon Initiative (Salem & Eugene) opened

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To start the business planning process, Friends developed a comprehensive Theory of Change for the network

Helping our most vulnerable children living in seriously high-risk environments develop the relationships, goals, skills, and resources necessary to thrive.4.needed to successfully implement these strategies

5.to produce these outcomes among children and youth

Qualified and Effective Personnelwith Expertise in:ManagementBusiness/strategy planningProgram Development and QualityAssuranceManagement of quality, including database and reporting systemCurriculum development for child and adolescent programmingTraining of supervisors and child serving staff Evaluation managementDeveloping and maintaining collaborative partnerships Infrastructure/OperationsFinancial and HR systems, including hiring practicesITFinancial Sustainability/DevelopmentFundraising with national and local major donorsDeveloping/testing fundraising strategies including new products Marketing and Public RelationsGrant writing (government and foundations)Government Relations (lobbying)Developing and maintaining corporate PartnershipsBoard Members withCommitment to Friends of the ChildrenNational connections (corporate, foundations, individuals)Expertise in a substantive area (finance, law, public relations, national organizations)Willingness to help with fundraisingBudget to support personnel

Program DevelopmentLead efforts to refine the programProvide assistance in addressing ad hoc program questionsQuality AssuranceEstablish standards and best practices for chapters; Review outcome data for children and assist chapters in using data to improve program Assist chapters in selecting and retaining both children and Friends Provide curriculum and training for Friends, supervisors, Executive Directors Conduct site visits, provide coachingAssist chapters in identifying gaps; suggest strategies for addressing gaps Infrastructure/OperationsProvide support for hiring qualified and effective Executive DirectorsEstablish standards for accounting, HR, and insurance; provide templates and free/fee-based support for implementation Assist in Board development (clarify roles, orientation, training, support)Implement regular processes to share information/lessons learned through intranet, conference calls, meetingsEstablish database system including forms, software, hardware;Financial Sustainability/DevelopmentCoordinate donor prospectsProvide marketing/PR strategy and selected products, materials (like sponsorship); train chaptersProvide case statement, framework and assist chapters in developing strategic plans including growth and development plans; Board, ED training

National EvaluationProvide leadership in seeking funds for and in managing program research, longitudinal evaluation studyDissemination of evaluation results

High Quality Friends High quality Friends who remain in relationship for a minimum of four years with a monthly minimum of 6-8 contacts of 16 hours with each child Friends with an associates degree or more (preferred); a minimum of two years direct experience with children living in seriously high-risk environments; safe driving record Friends who work with no more than 8 childrenSelection of Vulnerable Children Living in High RiskEnvironments Children served by each chapter meet specified screening criteria (see risk and protective factors chart) Children identified by the end of the first grade Children selected in collaboration with credible and supportive community organizations A working relationship with childs parents or guardiansHigh Quality Program Resources and Support, Directly or through Partnerships A safe space for Friends and children Educational support services Physical, emotional and social services Caregiver support for basic needs and appropriate interventions when necessary for childs progress A strong working partnership with schools A commitment to program children through high school and as they move within the service areaFinancial Sustainability/Development Personnel with development expertise Engaged and effective board Sound and active development plan, including local major donors Sound and active marketing and PR plan Adherence to national branding standards Diversified funding base In-kind and volunteer resources

An enduring high-quality relationship for each child with a professional paid) mentor (the Friend)One-on-one long-term positive relationshipIndividualized plans for success for each childReview progress semi- annuallyFriends who have the knowledge, experience, and ability to provide skill building and/or resources for:Social developmentEmotional development, including anger managementAcademic developmentProblem solving/making positive choicesAppreciation of own culture and cultures of othersSkills that build towards independent living (i.e. hygiene, nutrition, time management, social courtesies, budgeting)Development of individual talents and interestsParticipation in meaningful and quality extracurricular activities and community service.Program resources and support, directly or through partnerships, in the following areas of need:Services for children, including physical, emotional and educational support, community service activities, special talent opportunities Services for caregivers, including referral to social servicesA safe space for Friends and children to gather

IntermediateSocial and EmotionalDevelopmentStrong relationships with adults, peers, and communityImproved mental and emotional health

Making Good ChoicesReduced aggression and problem behaviorsAvoidance of substance abuse

School SuccessAcademic performance and progress (attendance, appropriate classroom behavior, progression in reading/math/ computer literacy and promotion)

OtherImproved health care (both physical and mental including reproductive when appropr