Tapping on word of mouth – how to get your customers to bring you more customers
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Transcript of Tapping on word of mouth – how to get your customers to bring you more customers
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Tapping on word of mouth – how to get your customers to bring you more customers
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Art and science of value proposition design
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Trend – atomisation of value propositions
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Digital trust builing – simplicity over legacy
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Overload – radically short attention spans
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ADHD and the chronic boredom epidemic
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Value creation – perception is reality
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Alpha brands never chase
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Commodities compete only on price
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Complexity compensates lack of originality
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Insurance – from passive to passionate
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The anecdote of 'sold, not bought'
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Even tax return software can be engaging
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Infusing insurance into lives, not opposite
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How do I advocate intangible future value?
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And then, there's the fine print...
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Steps to success
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Eradicate product and experience complexity
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Create 'taste-tests' for your target audience
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Trust customers when things get real
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Freemium – entry level, at-cost propositions
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Affinity – stand up for a worthwhile cause
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Harness instant gratification – the good kind
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Takeaways
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Empower customers to elevator pitch you
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Plug into experiences that already matter
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Start small, simple, free and purposeful.
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Thank you!