Tango, Samba and Mariachis: The Latin America Mobile Market
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The Latin American Mobile Market
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Talk given at Casual Connect in San Francisco on July/2014.
Transcript of Tango, Samba and Mariachis: The Latin America Mobile Market
The Latin American Mobile Market
What is
Latin America?
Smartphone Penetration
http://www.worldpopulationstatistics.comBase: Total Population
Argentina: 12,988 million
Brazil: 55,809 million
Mexico: 43,441 million
Internet Usage (mobile)
%
Country
Daily
0
25
Argentina Brazil Mexico
50
75
100
Base: Smartphone Ownershttp://www.worldpopulationstatistics.com
95 86 97
Base: Smartphone Ownershttp://www.worldpopulationstatistics.com
Activities on Smartphones (used last 7 days)
%
Country
0
25
Argentina Brazil México
50
75
100Used an app
Browsed the internet
Purchased a product
Accessed a social network
Downloaded or bought apps or else
Played games
Base: Smartphone Owners
In Mexico, more than 40% of Smartphones users play games on their mobile.
In Brazil, more than 40% browse the internet in their phones.
In Argentina, more than 55% access a social network on their cell.
Base: Smartphone owners
But do they play?
MILLIONSOF
PEOPLE
2013 Global Market Reportwww.newzoo.com
Global Populations vs Gamers (2013)
NAM0
200
400
600
800
1000
1200
Total Population Online Population Active Gamers
West Europe LATAM APAC (others)
Source: http://www.applift.com/The-Global-Mobile-Games-Market.pdf
Source: RocknRoll Game StudiosLATAM Smartphone Game Publisher
Most of the studios do“WORK FOR HIRE” jobs
for US and European companies.
300
37%
Small and mid size studios
Try to developtheir own original IP game
22%Gets any external help
15% Have any contactwith a publisher
5%Gets a publishingdeal
Source: RocknRoll Game StudiosLATAM Smartphone Game Publisher
3% Gets featuredin the app store
And some of them even manage to get awards and work
with top worldwide brands.
Next Big Thing?
