Tamome Introduction 2015

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product Christian Louca founder & CEO Jonathan Webb Co Founder & CTO Jonathan Webb co founder & CTO Delivering Next Generation Advertising & Technology

Transcript of Tamome Introduction 2015

product

Christian Louca founder & CEO

Jonathan Webb Co Founder & CTO

Jonathan Webb co founder & CTO

Delivering Next Generation Advertising & Technology

high tech start up passionate founding team privately funded & profitable

our platform turns data into intelligence & intelligence into performance

we manage mobile advertising budgets across the world

investing in high frequency trading & machine learning algorithms

we are geeks

we love what we do

why work with us

big data

we are combining

programmatic creative thinking

we are changing the world of advertising

the future of media is automated trading

data and understanding means relevance

progression / ‘the process of developing gradually towards a more advanced state’

creativity / ‘creativity is the process of having original ideas that have value’

why are we doing this

whatever your thinking think bigger

Benedict Evans: ‘mobile is eating the world’

IAB/PwC: UK mobile ad-spend study

2008: £20m 2013: £1.03bn

Sources: gartner, IDC, enders, benedict evans (andreessen horowitz)

Nintendo Founded 1889 IPO 1962 Games and consoles Market Cap $14Bn

King.com Founded 2003 IPO March 2014 Mobile games Market Cap $4.4Bn

iPhone launch

mobile first?

landscape

January 2015

Demand

Ad tech

Supply demand ad tech supply

agencies

advertisers

trading desks

Tamome DSP

ad servers

3rd party trackers

data providers

exchanges

networks

Tamome DSP

publishers

media groups

social

navigate consult automate

services

smart planning and buying

mobile real time bidding (RTB)

strategy and development

drive awareness and response

know what stuff works

communicate with hundreds of millions

preferential market rates

branding and performance

leveraged buying power experience

media strategy and

management

simplify the complex

safeguard future investments

real time big data analytics reach

navigate

efficiency at scale

know what you are buying

reach the right place

at the right time at the right price

real time advertising

programmatic buying leverage data

audience profiling

be intelligent

reach the right people

transparency targeting

automate

we’ve made the mistakes

you don’t need to

creatives that are right for mobile

why what and how 50 years of

mobile experience

creatives

mobile development

media and search

strategy and planning

the right user at the right cost

de-risk campaigns safeguard future

investments

consult

drive brand

awareness

drive direct

response

build valuable

data

access hundreds of millions

future proof your business

enabling you to

our work includes

Christian Louca Founder & CEO

[email protected]

+44 7971 055 798

Jonathan Webb Co-Founder & CTO

[email protected]

+44 7765 222 682

Lee Fitzgerald CSD

[email protected]

+44 7944 932 100

contacts