Talk at Motiv, Washington - Nov 12
-
Upload
stefan-lindegaard -
Category
Documents
-
view
398 -
download
1
Transcript of Talk at Motiv, Washington - Nov 12
![Page 1: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/1.jpg)
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Open Innovation / Social Media
Hey! Free books on 15inno.com!
![Page 2: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/2.jpg)
Social media is about connecting the dots
Innovation is about connecting the dots
We have no choice!
![Page 3: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/3.jpg)
Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
![Page 4: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/4.jpg)
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
![Page 5: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/5.jpg)
Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
Supplier Summits, Entrepreneur Days
Partnerships, alliances, consortia, networks
![Page 6: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/6.jpg)
![Page 7: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/7.jpg)
TINE PHARMASTOKKE STATOIL
Cycle time, money, IPR and conservatism
![Page 8: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/8.jpg)
Hit the window - organize for fast pace, fast change
Support, facilitate business units (educate up/down)
Experiment, iterate – and learn from failure
Become better communicators (all stakeholders)
![Page 9: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/9.jpg)
No networking culture, no innovation culture!
Purpose, training and time
Committed executives and high-level managers
![Page 10: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/10.jpg)
T (Top Down): Get the executives onboard
B (Bottom Up): Get employees engaged, involved
X (Across): Middle managers is biggest challenge
O (Outside): Bring in external input, resources
![Page 11: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/11.jpg)
People, first, processes next, then ideas
Where are the personal goals, the BHAGs?
Individuals really make the difference
Stakeholder management and early wins are key
![Page 12: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/12.jpg)
![Page 13: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/13.jpg)
1) Innovation leaders and 2) intrapreneurs
Holistic view: Go beyond products, technology
Networker, communicator, intrapreneur, influencer
Adaptive, tolerance for uncertainty, optimist
![Page 14: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/14.jpg)
“Hiring T-shaped people is more complex than hiring I-shaped people. The more complex your requirements are for people, the more contact you need with these people before you hire them.” Tim Brown, IDEO
![Page 15: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/15.jpg)
“When someone tries to innovate within a traditional organization, few will understand what he/she is doing, but everybody will understand who is a trouble-maker.
After the innovation has been embraced by the organization, few will remember who started it, but everybody will remember who was a trouble-maker.
This is the dilemma encountered by many intrapreneurs - they risk punishment for success.”
Credit: David Nordfors
A career path for troublemakers?
![Page 16: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/16.jpg)
Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation
![Page 17: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/17.jpg)
Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!
…tools, services and platforms that drive virtual interaction and involvement for innovation efforts
![Page 18: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/18.jpg)
Promote corporate innovation capabilities
Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
![Page 19: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/19.jpg)
![Page 20: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/20.jpg)
![Page 21: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/21.jpg)
www.hootsuite.com
![Page 22: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/22.jpg)
Who are the future innovation winners?
Physical and virtual interaction goes hand-in-hand
Fast, simple, mobile – Innovation App Consortium?
Make ecosystem visible and connect partners
![Page 23: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/23.jpg)
What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As
![Page 24: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/24.jpg)
Management = What’s in it for them?
Lack of time leads to Catch 22
Facilitators must educate – up as well as down
![Page 25: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/25.jpg)
Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate
![Page 26: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/26.jpg)
Direction, training, time – and courage to leave comfort zone, experiment, be visionary!
![Page 27: Talk at Motiv, Washington - Nov 12](https://reader033.fdocuments.net/reader033/viewer/2022042814/555b651cd8b42a66338b4f54/html5/thumbnails/27.jpg)
Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!