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Context: Our client, a leading FMCG company, was preparing to roll out an innovative new product across global markets,having completed successful trials in several key local markets. One of the major findings of the trials was the need for adigital application suite to drive a new eCommerce function. Our client therefore decided to build a new digital team withinInformation Services to develop and run these applications.

In order to ensure success, our client required a market intelligence study to assist them in understanding where best inEurope to locate the new digital team. The 2 key requirements were to ‘break away’ from the company’s traditionalcorporate culture, and to locate the new office somewhere attractive to digital talent.

Action: Given the brief, Talent Intelligence started with quantitative research to analyse the distribution of talent acrossEurope for the skill sets required against each of the 4 core roles. We then conducted in depth discussions with a crosssection of the talent and gathered qualitative research regarding their location preferences. In order to underpin the talentfeedback, Talent Intelligence analysed each location for both employer and employee, and assessed each location for cost ofliving, quality of life, income tax rates and employment law.

Talent Intelligence presented the top 3 locations compared to the 2 locations preferred by the client. Our analysisdemonstrated that the best location was London, and that neither of the client preferred locations should be considered.Talent Intelligence then assisted stakeholders with follow up information required by the Senior Management Team inorder to gain the final location sign off.

Result: As a result of our research and intelligence, our client has taken our recommendation to base their new digital teamin London. Talent Intelligence are now 2 months into the process of pipelining top digital talent, and our client is activelymoving through the process of socialisation, interview and hire. Talent Intelligence will continue to build this team andsupport the on-boarding of new hires, helping to ensure the success of the company’s digital transformation process.

Case study highlights• Market Intelligence to guide strategic decisions• Pipelining talent ahead of strategy implementation• Full cycle solution from intelligence to hire

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FRONT-END DEVELOPERS HEATMAP (FOR REFERENCE)

0 – 100

101 – 200

201 – 300

301 – 400

401 – 500

501 – 600

601<

Relevant Talent

1. United Kingdom, 5527

2. Netherlands, 955

3. Spain, 732

4. Italy, 615

5. Sweden, 584

Switzerland, 98

Poland, 244

United States, 14186Source: Social Media 2016

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WHAT IS THE COST TO THE EMPLOYER IN EACH COUNTRY?

Source: Deloitte European Salary Survey 2015

Most Expensive Countries Across All Scenarios & Cases(Based on the same gross income)

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TALENT LOCATION PREFERENCES - OVERALL

Where Will People NOT Relocate From?

London Berlin

Barcelona NYC

62%

16%

22%

Would You Relocate?

Yes - Specific Preference MentionedYes - Anywhere in EuropeNo - Would not relocate

Brett Moffatt|Talent Intelligence|MD EMEALevel 6, 6 Kean Street, London, WC2B 4ASP: +44 (0)20 7632 4466

M +44 (0)7734 202730E: brett.moffatt@talentintelligence.comW: www.talentintelligence.com

Jon Salmon|Talent Intelligence|New Business EMEALevel 6, 6 Kean Street, London, WC2B 4ASP: +44 (0)20 7632 4464

M +44 (0)7816 666758E: jon.salmon@talentintelligence.comW: www.talentintelligence.com