Taking 1st place within patient journey

Taking 1st place within patient journeyWhen information is your most important asset

Plenty of research results

highlight the opportunity

for pharmaceutical

companies to target

healthcare professionals

in order to raise awareness

of patients about available

services

34%Patients' greatest frustration is little notification of being at risk for a condition

Reaches

44%for patients with immune diseases

Patients want more help before they are being treated.

Source:

Need for InformationTaking 1st place within patient journey

79% of patients value services across all disease states

58% of patients use services when they are aware of them

19% of patients are aware of services available to them

Source:


Patients want their healthcare professionals to be the primary

source of information on services they need to manage their health,

but digital channels play a key role as well

My Doctor

Digital Channels

Other sources

Family & friends

67 57 33 25

Source:


Source:

Health professionals

require better access to

educational and

informative content

through multiple devices

and expect the

pharmaceutical industry

to fund and provide such

sources

7

Pharmaceuticals to provide content for health care professionals

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Portals

Webcasts

Patient downloads

Web sites

Blogs

eCME

Journals

Yes – Funding & Input YES - Funding NOSource:

The role of PharmaceuticalsTaking 1st place within patient journey

Provide

multilingual

content

1

Free of bias

information

3

Educational

material

by experts

4

Work with experts

to create relevant

content

5

Credible

information in

a non-invasive

manner

2


Source:

9

Change in volume of work

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Mobile apps

Webcasts

Patient downloads

Pharma rep

Social media

eCME

Websites

Increased No change Decreased


Source:

Pharmaceutical companies

Hospitals

Pharmacies

Pre diagnosis Diagnosis & Treatment Well being & maintenance

Patient

Doctors

Digital resources

Get ahead in the

therapeutic areas of

your choice and keep

advantage easily,

providing

information services

for all stages of the

patient journey!

Multichannel relationship marketing

Information centric

Lifecycle focused

2-way communication

Coordinated

• Online & offline news feeds• Web sites, blogs & RSS • Social media• Subscription services

• Automatically organize results into topics & themes

• Verify social media content

• End-to-end platform• Role-based access

• Social media• Web sites • Blogs & RSS • Mobile Apps• Intranet• Corporate Publishing• Emails & newsletters

Content aggregation

Archive & Retrieve

Content creation

workflowMultichannel

content distribution

Going beyond social media listeningWhat’s in it for Pharmaceutical Marketing professionals

The platform

infoasset fully meets the diverse

information needs of the

organization internally, while fully

supporting multimedia content

distribution to partner

Pharmaceutical Representatives

network and to health

professionals, via different

channels and with a single click!

Listening

Advance event

monitoring

Adapting Engagement

14Pharmaceutical RepresentativesWhat’s in it for SALES

02 Constant information flow

04 Mobile app

01 Remote access

03 Personalization

Content delivery channels

include mobile apps,

portals & intranet, RSS,

emails and newsletters

Use for continuous data

flow and for educational

"quizzes” or reminders

Work from wherever

they are

Form and distribute

personalized content

"packs"

15Media & Brand MonitoringWhat’s in it for PRESS OFFICE & COMMS

02 Verification

04 Personalization

01 Market Intelligence

03 Brand monitoring

Validate social media

content, context and

contributor

Create and send different

content versions

according to audience

Instant access to news

and markets Insights

Surveying and mapping

corporate image

16Brand Management & Thought LeadershipWhat’s in it for MARKETEERS

02 Sales network

04 Multichannel

01 Corporate Publishing

03 Personalization

Easily create and

distribute content to

Representatives

Update multiple social

media accounts instantly

End-to-end editorial

workflow for printed

or digital publications

Create and send

various content

versions to different

stakeholders

17Internal CommunicationsWhat’s in it for Human Resources

02 Product focus

04 Constant flow

01 Multichannel

03 Personalization

Generate media analysis

for specific categories

Content outputs include

publications, mobile apps,

portals & intranet, RSS,

emails and newsletters

One platform to

update all outputs

Create and distribute

specialized information

packages

Pair technologyAutomated workflows to enhance

productivity

Offer pre-treatment informationBecome the “go to” resource from the

start of the patient journey.

Target key healthcare professionalsIncrease patient awareness of available services

Notes to take with youTaking 1st place within patient journey

TryContact us for a demo

[email protected]

Live demo

Check what we deliverBook your own DEMO

Meet

Discuss

Finish

Address10, Rizariou str

Chalandri, Athens

Phone & OnlineDirect Line: +30210 6874 300

www.atc.gr

[email protected]

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Get in touchWhen information is your most important asset

Taking 1st place within patient journey

Presentations & Public Speaking

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