Kia Toivola, Rebecca Thin Tommy Nurmi & Frank Oliver Konga

Goal

Create a Facebook lottery strategy and plan for next 4 months.

Increase the LIKE level to 2000 LIKEs.

At least 5000 people reached with every lottery.

Questions

How often? Is 1 per week optimal? How long should lottery last (3 days, a week)?

Shall we use reminders and what would be expected result? (“We will draw tomorrow,

you can still participate”,

What are the most popular groups we could target and share lottery with?

What are the topics & questions to ask in order to get people interactive

Demographic

Results

Facebook Likes

Beginning: 1246 +92.86%Current: 2403

Examples

Examples

Examples

Analysis

Average per ad

11.49eu spent

39305 reached

1356 likes

164 shares

Cost benefit ratio vs. opportunity cost

Thank you!