Tahir Fayyaz - Expanding Google Analytics Using the API's
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Transcript of Tahir Fayyaz - Expanding Google Analytics Using the API's
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Tahir FayyazSenior Consultant
@TFayyaz
Expanding Google Analytics with the APIs
Friday, 25 July 14
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The Team49 data, analytics and marketing technology
specialists based in Madrid, Barcelona & London
Friday, 25 July 14
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Leadership Team
Robert JacksonCo-founder & Head Of DBi UK
Hailing from an agency background, Rob has 10 years experience in helping clients leverage data as a strategic asset. He has worked with clients such as Sky, Tesco, PayPal & Camelot, runs his own industry event and blogs for The Telegraph.
@conversion_guru
rob-jackson/3/485/997/
Mike PottsChief Data Officer
With 18 years in online business Mike is one of the most experienced professionals in the space. As Havas Media Group’s CDO he is responsible with guiding key client strategies across data and marketing technology.
@pottsy71
in/mikejpotts
Pere RoviraManaging Director DBi Spain
Managing Director at DBI Spain, working for clients such as Peugeot, Zara or Leroy Merlin. Lover of data-driven insights and the small pleasures of life.
@pere_rovira
in/pere_rovira
Friday, 25 July 14
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DBi and Google are both on a mission to make your business
Data-Driven
Friday, 25 July 14
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How DBi Are Taking Clients Forward with The Google Stack
Classic Google
Analytics
Where Most Companies Are Right Now.
The industry is moving forward
Friday, 25 July 14
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How DBi Are Taking Clients Forward with The Google Stack
UniversalAnalytics
Classic Google
Analytics
Where Most Companies Are Right Now.
The industry is moving forward
Must Upgrade By End Of 2014.
Do you want to use the new features?
Adwords
Friday, 25 July 14
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How DBi Are Taking Clients Forward with The Google Stack
UniversalAnalytics
Classic Google
Analytics
Universal AnalyticsPremium
Where Most Companies Are Right Now.
The industry is moving forward
Must Upgrade By End Of 2014.
Do you want to use the new features?
True data driven business.
Unsampled data + other big benefits!
BigQuery
DoubleClick
Adwords
Friday, 25 July 14
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What DBi Have Been Working On
Friday, 25 July 14
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Enhanced Ecommerce - Understand The Full Checkout Flow
Friday, 25 July 14
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Enhanced Ecommerce - Remarket Basket Abandonments
Friday, 25 July 14
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Track UserID - Understand Cross Device Behaviour
Friday, 25 July 14
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Track UserID - Understand Cross Device Behaviour
Friday, 25 July 14
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Do More With APIs
APIs Let Your Business Communicate with the Google Technology Stack.
Customise and Automate.
Friday, 25 July 14
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75+ Google APIs
Friday, 25 July 14
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3 Google Analytics API Categories
Collection Configuration Reporting
Measurement Protocol API Data Import API
Filters API
Management API
Core Reporting API
Real Time API
Embed API
Friday, 25 July 14
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Android Everywhere
Friday, 25 July 14
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Android Wear - Future Of Mobile Devices?
Friday, 25 July 14
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Android Moto360 + Collection API
Friday, 25 July 14
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Android Moto360 + Collection API
Respond to a SMS to make a purchase directly from your smartwatch.
Track these interactions in Universal Analytics
Friday, 25 July 14
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Tahir’s SMS Food Delivery Service
Send a SMS
Follow the instructions
07903 567 891
Enjoy your food!
Friday, 25 July 14
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Tahir’s SMS Food Delivery Service
Send a SMS
Follow the instructions
07903 567 891
Enjoy your food!
“Hi Tahir I’m Hungry”
Friday, 25 July 14
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SMS Demo - How It Works
Receive Instructions Receive Meal Options Place Your Order
Friday, 25 July 14
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SMS Demo - Tracked in Universal Analytics
Friday, 25 July 14
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Management API - Data Import
User Id True Value Bets Placed
Collected On Website CRM Data Import Custom Metric
Friday, 25 July 14
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Collection APIMulti-Channels Universal Analytics
Website
SMS
App Notification
client id
client id
client id
DC Integration
Collect Data From Various Channels
Friday, 25 July 14
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Collection API + Data Import APIMulti-Channels Universal Analytics
Website
SMS
App Notification
client id
client id
client id
DC Integration
Collect Data From Various Channels & Import Data From
Your CRM
Offline
CRM
client id
Friday, 25 July 14
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Publisher
Collection API + Data Import API = Smarter RemarketingMulti-Channels Universal Analytics
Website
SMS
App Notification
client id
client id
client id
DC Integration
Use Universal Analytics segment
to power remarketing lists
doubleclick remarketing lists
Offline
CRM
client id
Friday, 25 July 14
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Reporting API - PadiTrack - Funnels for Historic Data
Friday, 25 July 14
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Embed API - Build Your Own Interface
Friday, 25 July 14
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Embed API - World Cup API + Reporting API
Friday, 25 July 14
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Embed API - World Cup API + Reporting API
MeasurePlayground.com
Fill The Brazil World Cup 2014 Stadiums
Would your website’s or app’s users fill up the World Cup 2014 Stadiums in Brazil if they were going to support their country at each game?Use your Google Analytics data to find out by generating your own unique visualisation.
Friday, 25 July 14
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BigQuery API
Friday, 25 July 14
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BigQuery API
Tableau Integration
Create custom dashboards using Tableau which queries the BigQuery API directly.
Process large amounts of data FAST!!
Friday, 25 July 14
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Links to visit
Friday, 25 July 14
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Links to visit
World Cup API + Embed API - measureplayground.com
Embed API - https://developers.google.com/analytics/devguides/reporting/embed/v1/
Collection API - Measurement Protocol - https://developers.google.com/analytics/devguides/collection/protocol/v1/
Config API - https://developers.google.com/analytics/devguides/config/
Reporting API - https://developers.google.com/analytics/devguides/collection/protocol/v1/
Friday, 25 July 14
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Tahir FayyazSenior Consultant
@TFayyaz
Thanks For Listening
Friday, 25 July 14