t MATCH OPTIMISATION SOLUTION
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t MATCH OPTIMISATION SOLUTION Data held on consumers varies depending on the channels used to engage, and today data is far removed from core “bricks and mortar” personally identifiable information (PII). In addition, businesses are increasingly cautious about protecting the identify of their consumers and sharing PII unless necessary. Therefore, matching and recognition solutions that were originally designed to identify individuals based on name and address data have to evolve in order to continue to realise the value of insight and deploy marketing solutions. ACXIOM SOLUTION Acxiom has developed a flexible data matching solution that is not limited to standard name and address data, and for those sensitive to sharing personal data it can be completed using entirely hashed/encrypted data. It enables accurate, optimised matching across data sources by using custom match keys created from combinations of PII, such as name, address, email address, mobile phone number, Unique Property Reference Number (UPRN), and date of birth. KEY BENEFITS AND UNIQUE SELLING PROPOSITIONS • Utilises a combination of identifiers to optimise matching across data sources • Ability to link second-party data sources and facilitate sharing of consumer insight • Increased security by negating the need to transfer raw PII
Transcript of t MATCH OPTIMISATION SOLUTION
t
MATCH OPTIMISATION SOLUTION Data held on consumers varies depending on the channels used to engage, and today data is far removed from core “bricks and mortar” personally identifiable information (PII). In addition, businesses are increasingly cautious about protecting the identify of their consumers and sharing PII unless necessary.
Therefore, matching and recognition solutions that were originally designed to identify individuals based on name and address data have to evolve in order to continue to realise the value of insight and deploy marketing solutions.
ACXIOM SOLUTIONAcxiom has developed a flexible data matching solution that is not limited to standard name and address data, and for those sensitive to sharing personal data it can be completed using entirely hashed/encrypted data.
It enables accurate, optimised matching across data sources by using custom match keys created from combinations of PII, such as name, address, email address, mobile phone number, Unique Property Reference Number (UPRN), and date of birth.
KEY BENEFITS AND UNIQUE SELLING PROPOSITIONS• Utilises a combination of identifiers to optimise matching
across data sources
• Ability to link second-party data sources and facilitate sharing of consumer insight
• Increased security by negating the need to transfer raw PII
HOW IT WORKS?
• Acxiom has developed precise standardisation and processing rules to create the match keys on first-party data
• Clients supply Acxiom data in the form of hashed matched keys or range of contact information
• Acxiom links to InfoBase® and appends insight or model scores based on their PII data and Acxiom’s rules
© 2019 Acxiom LLC. All rights reserved. Acxiom, InfoBase and Personicx are registered trademarks of Acxiom LLC.
Major Offices: Austin • Chicago • Conway • Downers Grove • Gdańsk • London • MunichNantong • Neu-Isenburg • New York • Normanton • Shanghai • Sunderlandacxiom.co.uk • [email protected] • 020 7526 5265
AC-0991-19 6/19
To find out how Acxiom can help your business, visit acxiom.co.uk or email us at [email protected]. .
BENEFIT AND USEClient data that would not previously meet basic match criteria is enhanced with InfoBase insights.
Data sources are able to be linked without sharing information that can be used to identify individuals, enabling users to:
• Append insights: Clients create a match key that is hashed and used by Acxiom to facilitate an “anonymous” match to InfoBase or other second-party data source and append insights
• Create audiences: Link second-party data to InfoBase anonymously via hashed keys to identify lookalikes for targeting, which can be attributed to marketing platforms for prospecting
Multiple hashed match key generation
Standardised to Acxiom Rules
Multiple hashed match key generation
Standardised to Acxiom Rules
FIRST-PARTY DATA RECOGNISE AND MATCH INFOBASE
NAME
ADDRESS
LANDLINE
BIRTHDATE
MOBILE
ENHANCING CLIENT DATA WITH INFOBASE ATTRIBUTES
NAME
ADDRESS
LANDLINE
BIRTHDATE
MOBILE
IDENTIFIERSCRM IDENTIFIERS INSIGHT
CRM DATA:SPEND
ACCOUNTINGCONTACT
CAMPAIGN
INFOBASEINSIGHT:
AGEKIDS
INCOMEPERSONICX®
