T h e o n l y m e s s a g i n g i n t e l l i g e n c e y ...
Transcript of T h e o n l y m e s s a g i n g i n t e l l i g e n c e y ...
MessageMap IQ provides precise messaging user intelligence to
empower your business messaging strategy.
MessageMap IQ creates unique messaging insights for any country,
for any vertical, for any mobile operator, brand, and beyond.
Created and Published by Mobilesquared
MessageMap IQ provides businesses from the mobile ecosystem a transparent understanding of their messaging opportunity that is 100% aligned to the data needed to support a business
case.
No wasted budget buying multiple reports to get a robust understanding of the market, just one customised report based
on your business’s criteria.
MessageMap IQ provides insights on messaging across single or multiple markets, supporting effective ROI budget investment
decisions that enables brands, operators, messaging providers and aggregators to develop an intelligent rich messaging strategy based on comprehensive and reliable reach and
revenue data.
MessageMap IQ is designed specifically for customers from the mobile ecosystem:
Brands & enterprisesMobile network operatorsMessaging providersAggregators
Digital marketing agenciesCPaaS providersChatbot developersSystems integratorsInvestors & private equity
The only messaging intelligence you'll ever need
Created and Published by Mobilesquared
Country
Mobile operators
Subscribers Channel Vertical & use cases
MNO A
MNO B
MNO D
MNO C
Population
R C S
M e s s e n g e r
i M e s s a g e
W h a t s A p p
S M S
S M S - o n l y
Using our data you can zoom in and out of messaging users by mobile operator, messaging channel, gender, demographic, vertical, and use case. Our modelling highlights the impact each channel will have on a mobile operator's existing A2P SMS revenues revealing cannibalisation and potential revenue uplift from RCS and various price points.
Revenue
risk/canniblisation
Alerts / Customer services / Purchase / Reminders / Security / Vouchers
Revenue opportunity
Brand spend
Social media Education
Enterprisesoftware
Leisure & sport
Finance
Automotive
Healthcare UtilitiesTransport &
logistics
Retail & eCommerce
Travel & hospitalityBroadcasters Telecoms
Gambling
Internet streaming
Public services
Mobile operators, messaging provides & aggregators
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Country
Mobile operators
Subscribers Gender DemographicChannel Vertical Use cases
MNO 1
MNO 2
MNO 4
MNO 3
PopulationM e s s e n g e r
W h a t s A p p
i M e s s a g e
R C S
S M S
S M S - o n l y
F e m a l e
M a l e
2 0 - 2 9
1 5 - 1 9
3 0 - 4 9
5 0 - 6 9
> 7 0Alerts
Customer servicesPurchase
RemindersSecurity
Vouchers
Using our data you can zoom in and out of messaging users by mobile operator, messaging channel, gender, demographic, vertical, and use case. Or you can keep it simple and just look at the total picture for each segment. We have created the data so that you look at it your way.
Targetgroup
Social media Education
Enterprisesoftware
Leisure & sport
Finance
Automotive
Healthcare UtilitiesTransport &
logistics
Retail & eCommerce
Travel & hospitalityBroadcasters Telecoms
Gambling
Internet streaming
Public services
Brands & enterprises
R e v e n u e o p p o r t u n i t y
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Rich Business Messaging Strategy for
YOUR COMPANY
Key FindingsThere are XX.X million rich messaging users in country XWhatsApp is the dominant channel accounting for XX% of smartphone users.Mobile operator A2P SMS revenues stand at $XX.X million. By launching RCS, mobile operator business messaging revenues will experience an uplift of >200%. By not launching RCS, mobile operators will experience cannibalisation of A2P SMS revenues of XX% y-o-y.
MessageMap IQ centralises all of the market intelligence needed to make a decision on your business messaging strategy in one comprehensive report.
After all, business messaging is THE next big platform that brands will use to communicate with consumers so you need to understand where you will play in this exciting channel.
MessageMap IQ creates an interactive report based on your unique business messaging specifications. This could be by country, by vertical, mobile operator, brand spend, revenue opportunity or revenue risk and canniblisation.
Customers recieve a MessageMap IQ interactive report and presentation (as well as a static PDF version), with an accompanying Databook in Excel. A consultant will present MessageMap IQ to you giving you the opportunity to ask questions.
The second phase of MessageMap IQ will give access to all market intelligence through a portal.
MessageMap IQ lets you plan your business messaging strategy
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MessageMap IQ covers
unique subscribers
country
mobile operator
non-smartphone
smartphone
MessageMap IQ covers
MessageMap IQ Mission Statement: To empower decisions on investment in mobile messaging by providing precise market intelligence and independent consultancy to substantiate the business case.
demographic
age
gender
engagement
vertical
brand
use cases
revenue
mobile operators
forecasts
revenue
opportunity
risk
channels
native
hybrid
OTT
pricing
Created and Published by Mobilesquared
UN
UE
SUBSCRIBERS
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Download data
UnIQue subscribersWorldMessageMap IQ providesinsight into 200 countrues
PolpulationMessageMap IQ shows
AgeGenderEngagement
UnIQuesubscribersMessageMap IQ identi�esunique subscribers
CustomersMessageMap IQ focuses oncustomer engagementthrough mobile messaging
RevenueThe global A2P market isworth almost $18bn
Forecast6% CAGR
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Download data
Asia
4,385,141,779
Africa
1,141,142,168
Eastern Europe
478,427,671North America
463,993,963
Latin America
666,078,310
Middle East
405,741,882
WesternEurope
527,136,292
MessageMap IQ can identify unIQue mobile customers across 200 markets, by region, by country, and by demographic
From global to regional to national ...
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Country populationNumber of people living in a country - demographic
Unique subscribers Unqiue subscribers have unique phone numbers
Unique phone numberIndentify unique customers
Customer
People without phone Unique subscribers
Customers
MessageMap IQ identifies unIQue customers
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Market sharenumber of unique customers
RCS capabiltyOpertors who have launched RCS
Market by device osNon-smartphone, Android, Apple, other
Native messaging
RCS active Android devices with active native RCS capability
RCS capableAndroid devices without active native RCS capability
SMSAll devices native SMS capable
Africa 14.02%
Asia 53.87%
Caribean 0.43%
Europe 12.35%
LatinAmerica 8.18%
MiddleEast 4.98%NorthAmerica 5.70%
Oceania 0.46%
Mobile operators
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In growth
AndroidSMS, RCS, gRCS, OTT
AppleSMS, iMessage, OTT
OtherSMS, OTT
Messaging
SMSAll smartphones support SMS
HybridSupport native SMS and OTT messaging
OTT All smartphones allow OTT messaging to be installed
Non-smartphone unique users 32.49%Smartphone unique users 67.51%
Smartphone
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In decline
Discrete A2P channel
Messaging
SMSNon-smartphones can only be reached by SMS
A2P business messaging160 characters
Year 1 Year 2 Year 3 Year 4 Year 5
Non-smartphone Smartphone
Non-smartphone
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SMSAny handset
SMS-onlyNon-smartphome
RCSAndroid
iMessageApple
Native messaging
SMSAll devices
RCSAndroid
32.49%
48.11%
19.19%
0.22%
Unique subscriber summary
AfricaAsiaCaribeanEuropeLatinAmericaMiddleEastNorthAmericaOceania
SMS RCS gRCS WhatsApp Messenger iMessage
SMS RCS gRCS WhatsApp Messenger iMessage
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CHANNELS MESSAGING
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Messaging channelsMobile messagingIn the omnichannel mobile messaging is recognised as the most successfullchannel for engaging with customers
Mobile multichannelA mobile phone is a multichannel device
SMSSimple messaging service
RMSRich messaging service
RCSiMessageOTT messaging
3 Minutes90% of SMS messages are opened within 3 minutes
Global Country
SMS
SMS ONLY
FB Messenger
Viber
iMessage
RCS
TikTok
Telegram
SnapChat
Skype
Line
gRCS
KakaoTalk
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Mobile messaging channelsNative messaging
SMS
RCS
Hybrid messaging
Google RCS
Apple iMessage
OTT messaging
Downloaded
Native in Box
Native SMS Native RCS Google RCS Apple iMessage WhatsApp Facebook Messenger
Other OTT
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OmnichannelMobile messaging is the most effective channel
MessagingSMS, RCS, iMessage, gRCS & OTT
Voice and videoAll devices
Web
Phone numberUnique identi�er
Omnichannel or multichannel
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Message typesPerson-to-PersonP2P
SMSSimple message between 2 people on any mobiledevice
Rich messagingRich message between 2 people on samemessaging platform
CostFree
Application-to-PersonA2P
ApplicationBusiness messages to customers
PersonCustomer
SMS160 Characters of text or hyperlinks
Rich messagingRich message, rich card, carousel, chatbot,.....
CostPaid for by the application
Person-to-ApplicationP2A
PersonCustomer engaging with business
ApplicationBusiness responding to customer
SearchBusiness needs to be discoverable
Rich messagingConversational
SMSLimited
Business costPaid for by the application
Customer cost
CompetitionVoteService
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SMSSMS can reach every device
RCS Operator-enabled RCS
iMessageOnly Apple devices
WhatsAppAny smartphone
MessengerAny smartphone
PotentialPotential reach
RCS gRCS iMessage WhatsApp Messenger
SMS SMS + RCS Potential
NativemessagingSMS, RCS
HybridmessagingiMessage, gRCS
Global OTTWhatsApp, FacebookMessenger, Viber
Regional OTTWeChat, Line, QQ, Telegram,Kakao
Social OTTTikTok, SnapChat, Twitter
Business OTTSkype
Channel comparison
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Pricingf.o.c. Per event Per event $0.025
f.o.c. Per message, per session, Per message, per session, $0.025+
f.o.c. Monthly active user (MAU), permessage
Monthly active user (MAU), permessage $0.03+
f.o.c. Per message, per session Per message, per session $0.025+
f.o.c. Monthly active user (MAU), permessage
Monthly active user (MAU), permessage $0.03+
f.o.c. Monthly active user (MAU), permessage
Monthly active user (MAU), permessage $0.03+
f.o.c. poa
Type P2P A2P P2A $
SMS
RCS
iMessage
gRCS
FacebookMessenger
OTT
Price-per-messageThe Brand and Enterpises pay for all messages in A2P
Mobile network operatorSets SMS & RCS pricing
GoogleSets pricing for gRCS
AppleSets iMessage and ABC pricing
MessengerFacebook sets Messenger and Business Messenger pricing
WhatsAppFacebook sets WhatsApp and WhatsApp for Business pricing
OTT sets pricing
AggregatorSupplies all services and sets pricing
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= 1 Token $0.025
1 $0.025
2 $0.050
3 $0.075
3 $0.075
5 $0.125
6 $0.150
… …
A2P RBM Token Price
Event
Per event
Per event + image
Per event + rich card
Per event + video
Per event + carousel
Geolocation
Other
$0.025
$0.050
$0.075
$0.125
$0.201
$0.326
$0.526
$0.852
A2P RBM Price
1 – 99kb
100kb – 499kb
500kb – 999kb
1MB – 5MB
5MB – 9.9MB
10MB – 14.99MB
15MB – 19.99MB
>20MB
$0.033
$0.065
$0.098
$0.130
$0.163
$0.196
$0.228
$0.261
$0.261
$0.261
4 hours
30% A2P RBM
1
2
3
4
5
6
7
8
8+
Session
Time
$0.025
$0.050
$0.075
$0.100
$0.125
$0.150
$0.175
$0.200
$0.225
$0.250
$0.275
$0.300
$0.325
Event A2P SMS
1
2
3
4
5
6
7
8
9
10
11
12
13
Pricing strategyToken pricing
Message size pricing
Event pricing Session pricing
Messages Sessions MAU Token Size
SMS RCS gRCS iMessage WhatsApp Messenger
Pricing strategy
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FeaturesSMS160 characters - text & hyperlink
RMSNumber of English words the average lead pencil writes during its life span
Rich cardGraphics, maps, contact details
Carousel10 rich cards in one message - scroll
ChatbotConversational commerse
Ver�ed brandVeri�ed from
Suggested actionYes - No- Buy
MultimediaVideos, pictures, �les
Geolocation
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓ ✓
✓ ✓
✓
✓ ✓
✓ ✓
✓ ✓
✓ ✓
✓
✓ ✓
✓ ✓
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓ ✓
✓
✓
✓ ✓ ✓
✓ ✓ ✓
SMS Native RBM OTT RBM Subscriber
Native
A2P - push noti�cations
API's
App integration
App integration - native
Block
Business pro�le
Carousel
Catalogue
Chatbot
Collaboration
eCommerce integration
Encryption
Fallback to SMS
File Share
Live
Location
P2A search
Report
Stop message
Suggested actions
Veri�ed bot
Veri�ed brand
Wallet integration
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DEMOGRAPH
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MessageMap IQ provides splits each market out by mobile operator:
Each mobile operator susbcriber base is then split out by: Country / RegionAge* Gen Z (15-19) / Millennials (20-29) / Gen X (30-49) / Baby Boomers (50-69) / Baby Boomers Premium (70+)Gender Male / Female Native messaging channel SMS / SMS-only / RCS / iMessage Hybrid messaging channel iMessage / Google-RCS / *Alphas (<14) not included
Not every mobile operator subscriber base is the same. One mobile operator brand will appeal more to Gen Z and Millennials, while another will appeal more to Baby Boomers and Baby Boomers Premium, for example. We then apply our demographic, device and channel usage data. By segmenting subscribers out across every mobile operator in each market, MessageMap IQ shows your total target reach across every mobile operator.
Alpha Gen Z Millennials Gen X Baby Boomers
Baby Boomers Premium
Mobile operator demographics
Africa 14.02%
Asia 53.87%
Caribean 0.43%
Europe 12.35%
LatinAmerica 8.18%
MiddleEast 4.98%NorthAmerica 5.70%
Oceania 0.46%
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Demographics by deviceGender
Alpha0-14 not included
Gen Z15-19
Millenials20-29
Gen X30-49
Baby Boomer50-69
Baby BoomerPremium70+
Male 15-19
Smartphone Non-smartphone
Non-smartphone
Smartphone
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Demographics by device osGender
Alpha0-14
Gen Z15-19
Millenials20-29
Gen X30-49
Baby Boomer50-69
Baby BoomerPremium70+
No PhoneAny Age
Non-smartphoneEase of use/lower income Old/Young
AndroidTechnology/any income Student/Worker
AppleLifestyle/higher income Executive
OtherFunctionality/lower income Any age
0-14
A Phone No Phone
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Demographics by channelGen Z15-19
Millenials20-29
Gen X30-49
Baby Boomer50-69
Baby BoomerPremium70+
SMS
15-19 20-29 30-49 50-69 70+
15-19 20-29 30-49 50-69 70+
SMSSMS can reach every device
SmartphoneOperator-enabled RCS
SMS-onlyGoogle-enabled RCS (OTT)
iMessageOnly Apple devices
MessengerAny smartphone
WhatsAppAny smartphone
RCS active
RCS potential
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Demographics by engagementGen Z15-19
Millenials20-29
Gen X30-49
Baby Boomer50-69
Baby BoomerPremium70+
Alert
%70
%60
%50
%40
%30
%20
%10
0
RCS Gen Z
SMS Gen Z
iMessage Gen Z
RCS Millennial
SMS Millennial
iMessage Millennial
RCS Gen X
SMS Gen X
iMessage Gen X
RCS Baby Boomer
SMS Baby Boomer
iMessage Baby Boomer
RCS Baby Boomer Premium
SMS Baby Boomer Premium
iMessage Baby Boomer Premium
AlertsAnnoucement Update
CustomerservicesEnquiry Order Help
PurchaseBuy
ReminderAppointment Delivery
SecurityPassword Authiorise
VoucherOffer
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VERT ALS
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Vertical marketsAutomotive
Broadcast
Education
EnterpriseSoftware
Finance
Gambling
Healthcare
InternetStreaming
Leisure & Sport
Public Services
Retail &eCommerce
Social Media
Telecoms
Transport &Logistics
Travel &Hospitality
Utilities
2019
18%
6%
15%
6%
8%
6%
20%
6%
10%
20%
40%
6%
6%
10%
6%
6%
CAGR
Automotive
Broadcasters
Education
EnterpriseSoftware
Finance
Gambling
Healthcare
Internetstreaming
Leisure &sports
PublicServices
Retail &Ecommerce
Social Media
Telecoms
Transport &logistics
Travel &hospitality
Utilities
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Vertical by use caseAutomotive
Alerts Customer Services Purchase Reminders Security Vouchers
Alerts
Customerservices
Purchase
Reminder
Security
Voucher
A2PSame use cases
P2A Same use cases
Social media Education
Enterprisesoftware
Leisure & sport
Finance
Automotive
Healthcare UtilitiesTransport &
logistics
Retail & eCommerce
Travel & hospitalityBroadcasters Telecoms
Gambling
Internet streaming
Public services
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Use case by verticalAlerts
Customer services
Purchase
Reminder
Security
Voucher
Alerts Customer Services Purchase Reminders Security Vouchers
A2P Remain on SMS RBM
Alerts Customer Services PurchaseReminders Security Vouchers
Social media Education
Enterprisesoftware
Leisure & sport
Finance
Automotive
HealthcareUtilities
Transport & logistics
Retail & eCommerce
Travel & hospitalityBroadcasters Telecoms
Gambling
Internet streaming
Public services
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REVENUE
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Whoever owns the customer generates the revenueBrands & enterprisesBrands & enteprises own the customer relationship and are always looking toattract new customers
AggregtorPrivovides an omnichannel to access all customers
CustomersCustomers enjoy engaging with brands & enterprises over the mobile channel
Ease of useImproved customer satisfaction
Revenue Revenue is driven by
increased salesimproved customer satisfactionbrand loyalty
RelationshipBusiness & customer
Brand & customer
Messaging providersMessaging provider gives access to customers for rich business messaging MNO, Google, Apple, WhatsApp, Messenger, OTT
AggregatorAggregates messaging providers to create omnichannel
CustomersThe preferred messaging provider gives access to customers
ChannelCustomers chose channels based on experience
RevenueThe brand or enterprise pays the messaging provider for access to customers
RelationshipMessaging provider/aggregator & customer
Brand and messaging provider
P2P $ $MNO OTT RBM$
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A2P by device and verticalNon-smartphone
Smartphone
The World Non-smartphone Smartphone
Automotive
Broadcaste
rs
Educatio
n
Enterprise Softw
are
Finance
Gambling
Healthca
re
Internet stre
aming
Leisure & sp
orts
Public Servi
ces
Retail & Eco
mmerce
Social M
edia
Telecoms
Transport
& logist
i…
Travel &
hospita
lity
Utilitie
s
Social media Education
Enterprisesoftware
Leisure & sport
Finance
Automotive
Healthcare UtilitiesTransport &
logistics
Retail & eCommerce
Travel & hospitalityBroadcasters Telecoms
Gambling
Internet streaming
Public services
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A2P by device os and verticalThe World Non-smartphone Android Apple Other
Automotive
Broadcaste
rs
Educatio
n
Enterprise Softw
are
Finance
Gambling
Healthca
re
Internet stre
aming
Leisure & sp
orts
Public Servi
ces
Retail & Eco
mmer…
Social M
edia
Telecoms
Transport
& logist
i…
Travel &
hospita
lity
Utilitie
s
Non-smartphoneSMS
AndroidSMS, RCS, gRCS, OTT
AppleSMS, iMessage, OTT
OtherSMS, OTT
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A2P by use case and deviceTotal Smartphone Non-smartphone
Alerts
Customer S
ervice
s
Purchase
Reminders
Securit
y
Vouchers
Alerts
Customerservices
Purchase
Reminder
Security
Voucher
Non-smartphone
Smartphone
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A2P by use case and device os Alert
Total Non-smartphone Android Apple Other
Alert
Customerservices
Purchase
Reminder
Security
Voucher
Non-smartphoneEase of use/lower income Old/Young
AndroidTechnology/any income Student/Worker
AppleLifestyle/higher income Executive
OtherFunctionality/lower income Any age
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A2P Revenue by routeTotal
NationalPerson is in same countryas application
InternationalApplication is in differentcountry to person
WhiteLegal tra�c
Grey Application message is sentvia illegal routes
2019 2020e 2021e 2022e 2023e 2023e
Total
SMS Total
SMS White
SMS Grey
SMS National
SMS International
RCS Total
RCS White
RCS Grey
RCS National
RCS International
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FORECASTS
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5 Year revenue forecastTotalCAGR 6%
Non-smartphoneSMS only
SmartphoneRMS oppportunity
0
$10B
$20B
$30B
$40B
$50B
$60B
$70B
$80B
$90B
$100B
$110B
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
A2P CAGR Non-smartphone Smartphone
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Conversational rich business messagingAlerts
Alerts
SMS RCS (used) Suggested actions Carousel Chatbot
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A2P conversational revenue uplift
-$0.5B
0
$0.5B
$1B
$1.5B
$2B
$2.5B
$3B
$3.5B
$4B
$4.5B
$5B
$5.5B
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Alerts Customer services Purchase Reminders Security Vouchers
-$1B
0
$1B
$2B
$3B
$4B
$5B
$6B
$7B
Year 0 Year 1 (5%) Year 2 (10%) Year 3 (15%) Year 4 (20%) Year 5 (25%)
Alerts Customer services Purchase Reminders Security Vouchers
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Revenue opportunity and revenue at risk
Year 0 (0%) Year 1 (5%) Year (10%) Year 3 (15%) Year 4 (20%) Year 5 (25%)
A2P SMS Total A2P SMS moves to RBM A2P SMS staying on SMS RBM conversational Uplift A2P SMS & RBM Total
Risk/Opportunity
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RBM uplift based on campaign - 1,000,000 customersAlerts
SMS cost RBM cost SMS revenue RBM revenue Uplift
Alerts
SMS messages
RBM messages
RBM uplift
0 1 2 3 4 5 6 7 8
Alert
SMS cost of messages RBM cost or messages
SMS return per customer RBM return Customer
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unique subscribers
country
mobile operator
non-smartphone
smartphone
Has MessageMap IQ shown how to empower decisions on investment in mobile messaging by providing precise market intelligence to substantiate the business case? or do you need MessageMap IQ+
demographic
age
gender
engagement
vertical
brand
use cases
revenue
mobile operators
forecasts
revenue
opportunity
risk
channels
native
hybrid
OTT
pricing
Created and Published by Mobilesquared
MessageMap IQ +£9,950
Bepsoke report with 3 days consultancy
MessageMap IQ 1st report£5.950
MessageMap IQ 2 - 10 reports£4,950
MessageMap IQ 10+ reports£ p.o.a.
Bespoke for group business
Consultancy£2,000 per day
MessageMap IQ includes:
Report, presentation & DatabookFace-to-face presentation with Q&A session
Mobilesquared Databooks
Business Messaging Compendium 2018 - 2024£9,975
Global A2P SMS Databook 2019 - 2024£3,495
Global RCS Databook 2019 - 2024£3,495
Global RCS Databook long-term 2019 - 2029£5,995
Global WhatsApp Databook 2019 - 2024£3,495
Global ABC Databook 2019 - 2024£3,495
Analyst reports£1,250
Analyst report with Databook£1,995
Mobilesquared - pricing
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Mobilesquared - subscription pricingMobilesquared DatabooksDatabooks updated twice in subscription
12-month subscription£19,995 includes everything Mobilesquared publish and forecast - excluding MessageMap IQ
12-month subscriptions£14,995.00 includes everything Mobilesquared publish and forecast on SMS and RCS - excludingMessageMap IQ
For subscription customers:
MessageMap IQ +£8.950
Per bepsoke report with 3 days consultancy
MessageMap IQ£4,950
Per report up to 10 reports
Consultancy £2,000 per day
Consultancy
Mobile network operatorsCountry/group strategy and business case preparationPrice modelling and revenue forecastBusiness and government engagement strategy
Brands & enterprisesOmnichannel messaging strategyEngagement Return on investment
Messaging providersBusiness messaging growth strategyBusiness case with revenue forecast
AggregatorsIndependent country overview of rich messagingopportunity and revenue forecast
EcosystemEnd-to-end messaging strategy and revenue forecast
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MobilesquaredMobilesquared work with the leading mobile and tech companies across the mobile
ecosystem, from regulators, mobile operators, service providers, brands, agencies, start-ups … to understand mobile and engagement. We do this through extensive research,
deep analysis based on years of experience, and forecasting market opportunities based on actionable numbers.
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RCS usersWhatsApp users
iMessage usersSMS users
Android usersUnique users
Engagement data by channel
iPhone users Cannibalisation
Brand spend
Country speci�c data
Tra�c typesMale users
A2P SMS breakdown
Brand spend by sector
Smartphone usersDemographic details
Engagement data by demographic
20-29 usage dataUse cases
15-19 usage data
>70 usage data
30-49 usage data
Female users 50-69 usage data
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